6 Social Media Aspects that Every Online Marketer Needs to Consider

The collective idea of making the eCommerce easy and better for the customers takes their interaction in consideration. For customers the first liability is to find a platform to connect with the sellers. Once they are set with the platform then the task of choosing products comes into action. So, it becomes quite necessary for the web store owners to provide the customers with the most comfortable options. It helps the customers to shop better and shop more. The search for alternatives and trending starts here for the web stores.

If we take a look at the popular and trending social media platform then Facebook, Twitter and Instagram are the most popular ones. With a user base of more than 4 billion, they fit in quite well to serve the purpose for the web store owners. The rate of conversions are directly related to the product visibility. Thus, utilizing social media platform smoothens the marketing process. The only point that must be kept in mind is whatever the approach is used by the seller, it must be able to engage more visitors.

The availability of multiple features on social media allows the web store owners to be more expressive in terms of service provided. The web stores can come up with different ideas in order to enhance the visibility of the web store. The platform is ready to provide more opportunities, it just depends upon the seller if he can grab all of them.

Let us discuss some of the social media aspects which must be considered by the online seller to grow better.

Ads and promotion

Lately, the popularity of the social media has turned them into promotional grounds. Due to their vast outreach and user basis, these platforms prove to be a better option for promoting the web stores. The store details along with product description is well received to a very large traffic. It somehow makes it easy for store owners to gain required number of customers using the social media platform. More people get to know about the web store, if an advertisement featuring the web store is posed in these social media sites.

Wall Post

The trend of wall post is mostly related to Facebook and twitter. The web store owners has option to promote their products by using a wall post. The post itself is a small version of the product promotion. One of the added advantage for Prestashop site owners can be utilized by using Prestashop FB wall post plugin. A module which generates automatic and manual wall post depending upon the seller’s convenience. It helps the stores to promote their products based on the customer’s interaction on social media.   

Social media store

The main desire of a customer from the web store is not only products but at the same time multiple features. One of the best way to sell products is by providing them to the customers. A social media store like FB store ensures the seller to make sales on products using Facebook. This approach is appreciated highly by the customers as they don’t have to browse the web store in order to make a purchase on the products.

Campaigns

One of the most effective way to lure visitors to the web store is by organizing campaigns and contests on social media sites. Most visitors would love to be a part of these organized programs. They help the sellers in getting a good traffic to the web store. As, most of the time a visitor will be encouraged to browse the web store once they get any discounts and offer without even being a part of the web store. It is effective and at the same time, it improves product visibility.

Content Marketing

Content marketing is an important strategy in order to showcase the branding and services of the web store. It doesn’t necessarily involve the idea of promoting the products but provides the visitors with an insight of the store. The customers need to be made aware about the web stores functioning. Thus, content marketing is an effective way. The web stores can come out creatively on the social media sites

Email Marketing

The idea of Email may seem obsolete but still they find better use in gathering a better traffic for the web store. The sellers may use social media platforms for reaching out to potential buyers. The social media platform is a good place to collect data from the users by providing them an insight of the store through promotional videos. Most of the time, visitors would provide their Email information in return to some offers. So, the sellers may try every possible chance to get know the visitors better. It helps in making services better for the customers according to their preferences.

Over to You

The power of social media is not any unknown. The multiple and immense features that the seller may utilize on the social media platform can prove quite useful and handy when trying to make profits. The social media trends are an assured way of boosting the web store performance to a very large extent.

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4 eCommerce Website Implementations that you Need to Incorporate Now

The success of a web store depends upon a lot of factors. To state some of them would be amount of products, various deals and discounts provided, customers feedback and reviews. Thus, in order to make a store success, the seller need to work on all aspects of the store. Most of the time stores would focus on growing better products base for the customers but the customers need more than that. The customers want a total package where they could get quality products and at the same time a better sopping experience. In order to be precise the store must take the customer’s convenience into consideration for their better engagement.

According to a survey, “About 53% of the users demand a better experience over better products while shopping”. Thus, the seller must come up with different innovative ideas to provide customers with better services. It helps in enhancing the store visibility and at the same time also helps the customers to relate better to the products. Thus, helping the seller make better sales and generate immediate conversions.

The primary concern of the seller must be customer’s experience on the web store. For that, the seller may provide various options and features on the web store which makes the process of shopping easy and fun for the customers. The customer will feel better about making a purchase from the store.  The stores must be covering all the important features which makes it a better platform to shop with, providing customers to access various features without having to go through any trouble. It results in a happy and satisfied customer, who will readily return to the web store in order to make any future purchases. Thus it helps in retention of customers too.

Let us discuss some of the implementations which can make the website a better place for customers.

1.  One page checkout

One of the most annoying thing for the customers after they are done with the shopping is completing the transaction process. Most of the time a customer has to go through several pages in order to complete the transaction. Thus, it results in an annoyed customer. Therefore, the web stores must incorporate a one page super checkout feature for the customers. The customers can fill up all the necessary details and make the payment for their products in the same page. It saves customers a lot of time and efforts. 

2.  Infinite scroll

               

One of the better approach to engage the customers on your web store is by providing the option of browsing all products under one page. The Prestashop Infinite scroll module helps the web stores to allow the feature of browsing the products infinitely. The customers don’t have to switch the pages again and again in order to keep browsing for the products they are looking for. It helps the customers by making their search better and at the same time engages the customers to keep searching for their favorite products and make purchase.

3.  Exit pop ups

One of the increasing concern of the web store owners is the increasing number of abandon cart rates. Thus, the seller must come with better ideas to lower the number of abandon carts Therefore, the exit pop ups can help the seller to do so. Whenever a customer is about to exit the store the exit pop up comes with a deal or offer for the customer. It encourages the customers to take the offer and complete the purchase they were about to exit. It helps the seller in making better sales and at the same time the number of abandon carts are decreased to a considerable amount.

4.  Social loginizers

The increasing influence of social media has grown a vast impact on users. Most of the time if a visitor wants to access the web stores than they may be required to fill up lengthy and time consuming forms. By introducing social loginizers the customers don’t have to fill forms for different web stores repeatedly. Most of the time the visitors can just use their social media account details in order to access the web store. It helps both seller and thee customers. The customer gets access to the web store while the seller is provided with the permission based data of the customers. It helps the seller in making future sales.

Over to You

The success of any web store is not the result of products in the store. Most of the time the sellers must work collectively in terms of providing better services and features to enhance customer’s experience on the web store. Thus, following the marketing hacks and making use of different features helps the web store to grow a lot and make higher sale.,

5 Reliable Ways To Boost Your Social Media Engagement

Achieving customer engagement is one of the key aspects to boost the conversions. This engagement is not just essential on the website. In the world where the social media presence is the deciding factor, staying in close knit with the customers at the various social media platforms is the key.

Are struggling in achieving this milestone for your eCommerce store? Then, you are at the right place. For all the online marketers, the write-up has compiled some of the key points that may help you enhance your visibility on the social media. Check them out.

Understand the audience behavior

Finding your niche market is the key component of creating a successful engagement. While the hitting the right target audience can help you customize the campaign, getting an insight of the user behavior will help you strike the pain areas. Use the social analytical tool to understand what they are looking for and what are the things that intrigue their interest. This will help you refine and customize your messages as well as posts. Choose the right channel for promoting your products. The choice of the social media platform should depend on the user behavior. For instance, Facebook and Instagram are perfect for fashion stores while the sites offering educational stuff should target LinkedIn, Twitter.

Select the right time for the post

A study reveals that a Facebook post goes ‘stale’ after about 1 hour and 20 minutes. While on Twitter, 95% of re-tweets happen in an hour. So, no matter how strong your content, you need to find the right time in order to get maximum hits. Compare the activity of the audience on different days and different hour of the day. Post the most engaging contents when the users are most active on the Internet. Here are some of the suggestions for posting on the various social media platforms.

• Twitter – Post at least 14 times per day. The best timing for the post starts from midnight to 10:00 p.m. Never post more than once per hour.
• Facebook – 2 posts per day, seven days a week, 10:08 a.m. and 3:04 p.m.
• LinkedIn – 1 post per day is enough, and the ideal time is 8:14 a.m. No post is recommended on weekends

Provide Social Login options

Studies have shown that 77% of users believe that social login is a good registration solution. These figures explains the importance of social login option in your eCommerce store. The login and checkout option reduces the risk of the abandoned cart and reduces bounce as well as exit rates. Moreover, it even provides you with the social media details of the users. This can be further used for follow-ups and reminders ads. These follow up notifications have been observed to have been to have more conversion. At the same time, it is less annoying for the customers than the email and SMS prompts. The Prestashop Social Login plugin is one such option that can provide your visitors to browse through their social media account without going through the lengthy registration process.

Response quickly

Just engaging the customers by attracting their likes and comment s are not enough. The customers are more likely to use these platforms to file their complaints and dissatisfactions.  Be active enough to resolve the queries and take the negative feedbacks of the consumers further. Any complaint will attract double the attention than the positive ratings. While the social media platforms offer a convenient means to stay in touch with your prospective customers, it may turn hazardous if not handled properly. You need to stay on your toes while sending your responses. Auto-responders may add to the negative image. At the same time, make sure that you appreciate the positive response of the users as well.

Engage with the audience on a personal level

When every eCommerce business unit is adopting the same strategy, you need to find out a way to stand out from the crowd. Creating a personal connection with the customers is the way. Many eCommerce giants send birthday wishes along with their product promotion mails. The personalized messages will help create an emotional bond with the consumers. However, make sure that you intervene in the personal space of the customers. 

Conclusion

Most of the eCommerce store users are still on the fence about introducing the social login option on their store. While other who have installed this option have failed to make use of the same for boosting the social engagement. The Knowband store offers a simplified option to add this functionality on the various eCommerce platforms such as Prestashop, Magento or OpenCart. The social login plugins facilitate the registration process and help the store owners tap useful information. Find your solution and take your business to the next level.

5 Time-tested Add-ons that can Tackle your Abandoned Carts

Shopping cart abandonment is a prominent and likely inevitable problem in the eCommerce scenario. Ignore the situation is like running the risk of missing out on a potential honeypot of new and repeat customers. The curse of abandoned cart depends on how you handle it. You can either ignore it or you can find out ways to handle it. This blog has specifically compiled some of the addon and plugins that can come handy for the Prestashop store owners. The users that didn’t reach the payment is actually an opportunity for the future. The Prestashop abandoned cart module can utilize the unconverted accounts for future sales by following up with the users through email pitches and other such tactics. By sending reminder emails, you will be able to follow-up with those prospects who failed to complete the purchase and left their cart abandoned.

At the same time, the below-listed addons can reduce the possibility of abandonment. Arm up your store with these plugins and take your business to the next level.

Social login addon

Not having the option of guest login is one of the main reasons for the abandoned cart. While you can always give the option of guest login to your visitors, providing them the option of social logins is another way to convert these random visitors into the lead. The Prestashop Social login plugin is one such addon that provides a one-click check in for the users. 

Here are some of the features offered by the plugin.

• Allows the customers to sign-up directly using their social accounts. The Quick login makes shopping easier by reduces unwanted check in process. 
• It is mobile, tablet and desktop Responsive. It is quite easy to install this plugin on your Prestashop store. 
• The admin can enable/disable social accounts from the back end of the web store. 
• It helps track the most popular social accounts used by customers based on the reports generated. 
• Thus, enables follow-ups and future conversions.
• The extension can be used on any eCommerce store and is compatible with multiple themes 

One page checkout

The lengthy checkout process and long forms are one of the turns offs for the online shoppers. Keep the entire checkout process as simple as possible. The Prestashop one-page checkout module is one of the ways to keep the checkout process hassle-free. Minimizing your checkout flow. it makes sure that the visitor is not annoyed just before making the payment.

The module can optimize the conversions by offering following benefits to the users.

• It not just makes the checkout process fast, but secure as well.
• It has an in-built Facebook/Google+ Login.
• It enables product image preview even in cart section
• Offers option to add coupon code at the checkout page along with the convenience of changing the product quantity in the cart
• Allows the user to remove any product from the cart
• The plugin is mobile and tabs responsive and compatible with all browsers

Return manager

Nothing can stop the customer from placing the order more than the lack of return and refund guarantee. And in order to ensure the customers, you need to be sure of handling the return request efficiently. The Prestashop return manager takes this pressure off your shoulder. It adds the functionality of managing the return requests for any order placed by registered or Guest user on a PrestaShop store.

The features offered by the plugin to the users are as follows.

• It provides 3 options namely Get Credit, Replace or Refund to customers 
• Creating an interface in between the customer and the admin, it allows fast processing of the return requests.
• The customers can even return the partial quantity of purchased products.
• The mobile responsive addon allows the shopper to view his return status and history in his account.

Payment options

The prices of the product and the shipping charges are considered to be the main reason for abandoned carts. As the end-users can always compare the prices of the product with competitor site. However, this is not the only reason. Not providing enough payment option to the shoppers can cost you some conversions. Prestashop Paypal Direct Payment is one way to allows the admin to get the payment into his Paypal account directly even from the customers who don't have a Paypal account. Thus, the customers can make the payment using their credit or debit cards.

Listed below are some of the benefits of using this extension.

• The module does not redirect the users to PayPal page for making the payments.
• Customers will make the payments right from the website interface itself.
• The module supports 24 currencies from around 190 countries

One click checkout

The unwanted hassles and too many procedures to be followed before landing on the payment gateway is hazardous for an eCommerce store. Imagine a person already has a few products added in the cart, but he has no intentions of buying them as yet. Now if he wants to buy one product, he'll have to remove all the products from the cart, in order to make the payment for one. He would rather switch to another site than getting all these edition and deletion. The one click checkout module allows your customers to do a quick checkout with a single product without modifying their existing cart. Thus, he can make the transaction of a single product without removing the products from the cart.

Features offered by the addon is as follows:

• Can be Customize as per your need. 
• The 'Buy Now' button can be easily customized to match the theme.
• Holds the current cart and checks out the current product only.
• It can be translated in 17 different languages.

Over to you

Despite the fact that 67.45% of the customers are not completing their purchases online is scary for some eCommerce store owners, it opens up a huge opportunity for them. Identify the vital reasons of conversion killers that affect a user’s shopping behavior and capture his interests with innovative improvision. 

Simple Approach To Protect Your Customer Data From Hackers

Have you ever been hacked? If No, that’s great.

Have you ever been on an attack but saved the data breach? If yes, congrats because you are serious about keeping your customer data damn safe. 

In today's scenario, it should not come as surprise if someone attempts a breaching into your customers' data. It has become pretty general nowadays considering that more than 9 billion customers data record have already been stolen by the hackers since 2013. 

So, if you have ever been hacked or there has been a breach of your customer data, it's because you have not applied correct security measures to safeguard your customer data.

How would you safeguard yourselves?

Hackers with higher ambition would try to breach into the big names but the smart ones will mark the medium and small enterprises into their list. The small and medium enterprises generally leave a loophole in an attempt to save some cost, and that’s where the black hats get a chance to peek into the customer data.

If you want to secure your website and customers data from breaches, you can take a few simple steps like these to immune your site.

1. Use a secure social login plugin

Depending on your CMS, or eCommerce platform search, analyze, test, and implement a secure social login plugin for customer logins. Social login allows the customers and users to sign-up or login to your website using their social media account credentials.

The traditional account registration through emails addresses is not much liked by the users. Moreover, the email based registrations leave the customer data vulnerable to breaches and attacks since you are storing the account authentication information on your server. 

By using social login you can easily eliminate this vulnerability as with this, customers don't need a dedicated email address and password to log in. They simply use their Facebook, Google, Twitter, or Instagram account to login. 

The authentication data is just verified by your website, you don’t really store them on your server. That part is still safe on the social network account of the user. So, when you don’t even store the customer authentication data with you, how can someone steal it from you? Not possible. That’s why implementing a social login on your website is damn crucial.

Knowband offers the social login modules and plugins for Magento, PrestaShop, and OpenCart. It's a secure module that offers more than 14 social login options like Facebook, Google, Instagram, Twitter, Yahoo, and much more. 

• Social login for Magento
• Social login for PrestaShop
• Social login for OpenCart

2. Host on cloud 

Some of you might disagree with this point, as the cloud might not be able to serve best for the bigger enterprises. However, it is still the best way for small and medium sized businesses to host on the cloud. Microsoft Azure and AWS can be a good choice. In fact, the Azure Marketplace offers the hosting for almost every popular platform. Recently Microsoft has also partnered with PrestaShop for scalable cloud hosting and maintenance solutions. 

Hosting on bigger cloud servers like Azure and AWS will secure your website with the high-end security these companies provide.

3. Encrypt your customer data

It doesn't matter if you have hosted on a private or a cloud server, hackers might eventually find a way to your customer data. In that case, the best way would be to encrypt your customers' data using high-end hashing algorithms. This encryption will ensure that no one else can decipher the data except the one who has the key.

In this way, even if someone even breaches into your customer data, they won't get anything useful except the gibberish and encrypted texts. Of course, you will have to keep your decryption key safe with you.

4. Use two step authentication 

Two step authentication will add an extra layer of security to your customer login. The customers after entering the correct credentials will be asked to provide a temporary One time password sent to their mobile number for logging into their user account on your website.

By using this authentication process on your site you can ensure a safe vault for the customer data. Even if someone is smart enough to bypass the first step authentication of email and password, he won't be able to log in until the second step verification is done. As the access to the second step authentication data will be with the original user, it's not possible for the black hat to breach into the account. 

A similar two step verification is also used by the Google for securing the Gmail accounts.

5. Don’t give full access to every employee and don’t encourage BYOD

The biggest loopholes are created from within the organization. I am not pointing that there is a mole in your organization, but even a small mistake by your employees can put your customers' data at risk. To prevent such vulnerability, it best if you allow only a limited access to your employees according to the job they perform. Provide the access to the customer data to only the limited people whose tasks are associated with the customer information. The lesser the access to the customer data the more it is secured against breaches due to mistakes.

BYOD or Bring Your Own Device culture can be great for the convenience of your employees but not for the security of your customer data and other crucial data. It's best to use the company's hardware for all the organization's related work. If employees are allowed to use their own hardware, it obvious their system will have crucial data and information stored on them. Just imagine what could happen to the data if any of such systems get lost? Moreover, it is also not ensured that employees' private device is well secured with latest updates and anti-virus protection. It's best to give them the well-secured company's hardware and do not allow them to do any office work on any other private system. 

Final thoughts

It's a simple list of simple ways to achieve a great security of your customers' data. You can realize these tips without facing any hard time. Just the straight forward cautions to get serious security. Finally, you must understand the importance of safeguarding your customers' information, it's no more an option but a necessity. Sooner you realize, better it is for your business. 

Purchase These Prestashop Modules Now And Enjoy A Seamless E-Commerce Journey Through Your Store Forever

The conversion rates, product sales, easy checkout process and reduction in the shopping cart abandonments are some of the core concerns that surround an eCommerce organization based on any platform like Magento, PrestaShop and OpenCart. Any significant decline in any of these metrics can be a cause of serious concern as it can adversely affect your growth potential. But, it would not be an alarming story for your eCommerce company anymore as our plugin development company, Knowband is working tirelessly to provide you wide range of extensions for your Magento, OpenCart and PrestaShop store. Our organization has years of experience in the field of plugin development and designing and has delivered some of the outstanding eCommerce modules that are quite popular among various customers. Let us explain you some of our PrestaShop modules that can increase the appeal, performance and conversion rates of your PrestaShop store.

PrestaShop One Page Supercheckout- Knowband has brought the revolution in the field of checkout process by providing a simplified single page checkout process through its PrestaShop One Page Supercheckout module. Now, PrestaShop store owners don't have to worry about their checkout process as customers will be more than eager to complete their payment process due to this seamless, faster checkout process. Further, it will also reduce the extent of abandoned shopping carts as more number of people will complete their online order and will not leave your eCommerce store in the middle.

PrestaShop Social Loginizer- With the help of this module, eCommerce organizations can effortlessly improve their followers on social media sites like Facebook, Twitter, Linked in and such others by providing them a simple login facility. Visitors can now easily login to their social media account through their existing social media accounts and do not need to create their fresh account. With this feature, store owners can encourage their targeted customers to login into their social media accounts for promoting and recommending their products to their family and friends.

PrestaShop Scratch Coupon- Customers leaving an eCommerce site in the middle due to steep prices is going to be a thing of the past as this PrestaShop Scratch Coupon module allow customers to apply desired discounts on their final payment amount. With this extension, PrestaShop store owners can easily persuade their targeted customers to make purchase through their online store and avail their discount coupons for getting huge price discounts on their orders.

PrestaShop Abandoned Cart- Abandoned shopping carts can cause jitters to any store owners as they affect the online reputation and popularity of your eCommerce store. But, if you have the support of this wonderful PrestaShop plugin, there is no reason to be in panic mode as it can send reminder emails to your abandoned customers at a regular interval of time so as to help them in completing their pending orders. It also offers incentives in the form of discount coupons so as to increase abandoned customers interest into your eCommerce store.

PrestaShop Ajax Cart+- With this module, customers will have more freedom while doing online shopping through your eCommerce store and will love to spend time on your site. It allow shoppers to check products on their carts, view estimated cost, check product quantity, make necessary changes in the product quantity, addition or removal of a product, application of discount coupons and other functions. By providing huge flexibility to customers in managing their shopping carts, this eCommerce extension will make your customers more inclined to your store and will urge them to do more shopping. Its unique features have certainly made it as one of the most popular modules among the whole PrestaShop community.

So, get back to our eCommerce store, www.knowband.com and purchase any of these PrestaShop modules to get promising results in terms of conversion rates, product sales and site traffic. These eCommerce modules will certainly provide a big boost to your eCommerce organization and will make it as one of the most loved online store among your targeted customers.

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