Showing posts with label social loginizer extension. Show all posts
Showing posts with label social loginizer extension. Show all posts

Monday 13 November 2017

How to Build an M-Commerce Store that Outshines Others?

The eCommerce retailers have a numerous ways to connect with the buyers these days. With the multiple options available the task of marketing has become relatively easier but at the same time the use of proper medium is still a concern for them. If the online stores want to make better sales and grow at a rapid rate than they need a proper and trending approach to reach out to the user. In a recent survey it has been found that the popularity of the mobile apps has surpassed the popularity of desktop sites by a large number. This shows a rise in the popularity of mobile phones ass a medium to make purchase.

This shows an increase in demand of m-commerce for the store owners. The easy availability of mobile phones and their utility to access the web stores has made it easier for the eCommerce store owners to connect with them. All they need to do is make their own app for the store. For this purpose they can use mobile app maker and get the app ready in simple steps. The web stores can get the app as per their store compatibility if their store works on Magento extension than they can use Magento mobile app builder or if their store is based on Prestashop extension they can use Prestashop mobile app builder likewise.

The important discussion here is to build an m-commerce store that is equally interactive and provides the customers with features that engages them in the store and makes them to purchase better. The main idea is to provide a better platform to the users and enhance their shopping experience. Below discussed are some points that may help in developing an m-commerce store which would outshine other stores and help in gaining better customers.

Establish your brand guidelines

brand guidelines

The time has gone when customers were restricted in making a purchase from big brands. Now they seek attention and at the same time go through a series of checks about the brand, voice and style.  Instead, customers want to feel like they intimately know a brand and the people behind it. They want to feel a personal, human connection to the brands and people they buy from. They want to feel like the brands they buy products from actually care about them, as opposed to simply wanting their money. Thus before establishing the m-commerce a better research on how to operate the store and what are the basic guidelines set that makes you unique from your customers must be set. These are the techniques that once used by bigger brands has help them gain the position that they sit on right now.

Engage and sell

Engage and sell

The web stores now compete to gain the customers that you are looking for. Therefore, it becomes important to decide what different are you doing from them. The m-commerce can see a great success by making sure they are engaging with their customers first and after gaining their trust the process of making sales is easy. The use of brand promotion using Facebook advertisements and other campaigns must be done so that the customers actively learn about your store. The foremost thing that is needed in order to ensure that customer believes in your product is by making them trust that you want to see the customers happy, healthy and be productive. The use of content marketing can be done by writing blogs and posts on different mediums.

Simplicity is the key

Simplicity is the key

The process of shopping can be annoying if the customers find that they are investing a lot more time than usual to make a purchase. Try to keep the store layout clean and easy to understand. A simple layout will provide the easy understanding of the different features and the visitors won’t have to do the math in order to make a purchase. Additionally making use of some of the features such as social login and one page simplified checkout adds to the simplicity of the store. The m-commerce is gaining popularity not because of the better reach of the mobile phones but due to the easy and fast transactions that they are able to make using the mobile apps. Therefore, incorporating the app with simple navigational features will help in making your store unique.

Promote the product using videos

Product Videos

One of the factor that highly determines the customer’s engagement with the mobile app is the visibility of the product page. The mobile app must provide a better description of the product in the product page. It has been seen that most of the stores make use of just product images when it comes to provide product description but I order to gain better customer attention, the mobile apps must also be provided with the video description of the product. It helps in better understanding of the product and generally the visitors like to have a better look on the product using the video feature.

Address the customer

Address the customer

The app will be appreciated by the customers if they are addressed in their own comfort zone. The mobile app will prove to be of more utility if the customers can access it in their local language. Therefore, the multi-lingual feature must be provided with the app that helps the customers to easily navigate around the store and wouldn’t have to take any additional assistance. Another thing that the m-commerce can come in advantage would be by addressing the particular customers and prioritize their preferences based on their search history and thee product selection from past experiences. These things surely help in generating a loyal customer base and distinguishes your app from others.

Over to You

Therefore in order to distinguish the store which outshines others the owners must try to work on basic points because building the trust is important part to optimize the decision of the customer. Apart, from that product promotion also plays a crucial role in deciding the uniqueness of the store.

You Might Also Like:

  • 5 Interesting mCommerce Consideration built to Optimize your Growth
  • How can a Mobile App help Rekindle the UX of a eCommerce Store?
  • Wanna Make your M-Commerce Store Stand Apart? 6 Unavoidable Tips
  • 5 Things Every M-Commerce Store Needs to be Sure of Before Getting Started
  • RTL (Right to Left) Language Support for Mobile Apps – The need of the hour?

  • Thursday 12 October 2017

    8 Aspects you must Consider Before Building a Mobile App for your Company

    Mobile apps have become the soul for every web store. If you are planning to improve the visibility off your web store then launching a mobile app would be one of the basic step in doing so. Most of the successful web stores have already launched their mobile app which provides equal ease and better facilities from the web store. Most of the time, a customer would prefer to shop on mobile apps rather than using the desktop sites due to various advantages. It becomes an important aspect for improving the web store growth.

    In the meantime, the growth in number of mobile phones has increased considerably and the easy reach of the internet to mobile phones has made it easy for the web stores to collect the customers through mobile apps. Therefore, the shifting of trend is a very natural reflex. In the eCommerce world, “More opportunities will keep striking, if you are open to innovation”. Thus, the idea of making service better in a creative way helps the web store owner to gain more profits from the web store. IT also ensues the customer’s return to the web store to make future purchases.

    The mobile apps are a collection of various features. Most of the time launching a mobile app must not be the easiest thing to do. It requires a lot of research and study in order to launch a fully satisfying mobile app. The basic idea of the web store about launching the mobile app is that it should be an improved version of their web store. To justify the mobile app a lot of study has to be conducted else the chances of its failure are quite large.

    Let us discuss some of the step that must be considered before launching the mobile app for the web store.

    1. Take a survey

    Take a Survey

    Any mobile app would not be a success, if it takes into consideration about the basic requirement of the customer. Thus, taking a survey before launching the app may provide the web store with the basic understanding of the customers. The web store may be molded according the results from the survey and at the same time services can be modified.

    2.  Easy login options

    Social Login | Prestashop Social Loginizer Module

    The access to mobile apps must be made easy and better. It may be a possibility that some of the customer may be using the mobile app for the first time, so they may hesitate in filling up the lengthy forms. Therefore the mobile apps must provide the easy login options for the customers like social login or browse the store as guest.

    3.  Make it attractive

    Attractive Mobile Apps | Prestashop Apps

    One of the basic requirement of the mobile app is attractiveness. More customers are likely to engage them if the different aspects of the mobile app are customized. For instance if the customer is willing to know a product better than the mobile app must provide with a separate section of product description to meet customer demands.

    4.  No Compatibility issues

    Compatiable for all platform

    Every customer would use a different phone while their phone may be running in different platforms. Thus, making the mobile app to be compatible with various platforms like iOS, Windows, Android etc. It helps the customers to explore the web store from any mobile phone irrespective of the platform their phone works on.

    5.  Better interaction

    Better Interaction

    The better way of connecting to the customers is by providing the customers with interactive elements in the mobile app. It can be done by introducing various theme layout for different categories of items. The interaction can also be improved by providing an easy way of exploring the web store.

    6.  Multiple language

    Multiple language | RTL Support

    An increased concern for most of the web store is language issues. Most of the time customers prefer to browse the web store preferring the language they are most comfortable with. Thus, mobile apps must be provided with multi-lingual support feature such that the customers doesn’t have to face any difficulty in making purchase due to the language issues.

    7.  Better navigation

    Better Navigation

    The navigation of the mobile app must be kept easy and simple. The customers would love to explore various section and categories of the web store. Thus, the mobile app must be provided with more links and ages for different products so that customers can get a better insight of the web store.

    8.  Simple checkout

    One Page Super Checkout

    The process of making purchase is tiring enough, so the mobile app must be provided with the option of simplified checkout to the store visitors. The customers should have the ease to make their payments and exit the store within few clicks. It ensures a happy and satisfied customer.

    Over to You


    The mobile app may prove to be a great option in making the web store attain success. The idea of launching mobile app may look easy but there are always several complications achieved in doing it Thus, the web stores must take a deep look in the trends that may help them boost their sales.