|Mobile app is one thing that you cannot avoid in today’s digitally empowered business arena.|
With over 4.40 billion mobile users and the expectations of them reaching over 5 billion by 2019, the importance of a mobile platform for your business is unequivocal. In eCommerce arena, the trends in traffic flow clearly highlight that the major percentage of traffic nowadays is driven by mobiles and tablets. The on-the-go and handy nature of these devices fall compatible with the quick, hassle free, seamless and on-the-go nature of eCommerce. By now, you must have realized the importance of having a mobile app for your business. However, what you need to know is what are the areas that you should look for before adopting a mobile app for your eCommerce business.
Things you should look for before latching on for mobile app
Now we will have a look at those areas which one should consider before going for a mobile way for their business.
1. Who will be the developer: This is the one question that you have to ask yourself immediately after deciding on to build a mobile app. You have the option of developing the app yourself or outsourcing the same both, have its added pros and cons. By going for outsourcing you will be able to save your time and stress of management handling while you will loose on central control and command of the mobile aspects. However, if you go for self- development you will be holding the central control but at the same time, you will have to bear the burnt of development and maintenance process.
2. Multi-platform or popular platform: The next thing that will bother you is which platform to target. You need to take a call between a multi-platform or a popular platform app. It is general advice to have a multi-platform app that is for Android, Windows, and Mac instead of a platform specific app so that you can latch on to a wider market base. In case you are confused or have budget constraints, you can take a traffic analysis (Google analytics will come in handy) of your users and then decide to the effect.
3. Functional aspects: Once you have finalized on the above two aspects you can now ponder for the graphic, design, and functionality of your app. You must ensure that all the features of the desktop version of your website shall get surfaced in the mobile app, so that, the visitors don’t get surprised by a large variation. Another important thing you should consider is the loading efficiency of your app so as to avoid any snap during the process.
4. Test to the effect: Before launching your app on the public platform officially, you must test it to effect. You should take a test run for your mobile app for a certain amount of time before making it go public. This will help you to locate the lacuna which were left unsurfaced during development and testing phase. This will eventually help you in improving the very first impression of your app in the market, thus catching the eye from the scratch.