The advent of mobile app in order to promote the eCommerce store is an important step in the growth of the business. Most of the web store already have a mobile app as they are a better and reliable source of making a purchase from the web store rather than desktop sites. The increasing popularity of the mobile app may also be accounted for the various features offered by the mobile app which can’t be accessed while browsing the web store using the desktop site.
The launch of a mobile app is a very easy task. The web stores can use Mobile app builder in order to get a mobile app for their web store. The main target for the web store owners is to develop such an app which is engaging and is able to interact with the customers in a positive manner. App which is able to connect with the customers has a very high chance of making conversions, thus it becomes an important aspect for thee web store to keep in mind. The customers are more likely to make purchase using an app which has a better user interface.
There are numerous ways in which the mobile app can be made engaging for better customer experience. One of the added advantage of making the mobile app engaging is the customer retention. If a customer finds the mobile app satisfying then they would rather stick to the web store through the app. It helps the web store to improve the web store fan base and significantly earn the profit by making more sales. Customer retention is one of the most important aspect to be considered while designing the mobile app. The retention of the customer decides the growth of the web store.
Let us discuss some of the ways for increasing mobile app engagement and ensure user retention.
Personalization is one of the major factor in determining the growth of the mobile app. It provides the customer with a better and unique experience. The web store should try to personalize their mobile app timely. It helps in making the concept of shopping through app more relevant for the customers. As the apps don’t deliver uniform experience therefore, the app must be customized regularly in order to deliver more to the customer. The more a mobile app is able to provide the related content to the customer, better are the chances of the web store to get a customer. Personalization plays an important role in retention of customers.
One of the better ways in order to make sure the customer don’t face any difficulty while using the mobile app would be by providing them the easy navigation. Navigation may include the entry of the customer to the mobile app by using Social login to exit of the customer through thee guest checkout. Thus, a better navigation ensures the engagement as well as retention of the customer to the mobile app. It helps the customers to browse the mobile app easily, select a product, and make payment to check out of the store. Thus, providing the customers with the easy way through the web store.
The customers should have a reason to keep using the mobile app. In this regard, the mobile app must constantly provide the customers with prizes and offers such that the customers are motivated to keep making a purchase from the web store using the mobile app. According t a survey, “About 70% of customers like to use mobile app to purchase products”. Thus, the expectations of the customers using the mobile app are more. Therefore, the mobile apps needs to fetch the additional incentives to these customers. It will help keep them engage to the mobile app and at the same time the chance to get better offers and rewards will result in retention of the customers.
Why would a customer like to use your mobile app specifically? The most suited answer would be, if you provide the customer with some additional features that would make them feel special. To serve this purpose the mobile app can utilize the Push notification option. Most of the time, the customer doesn’t have time to explore the web store and make decisions on which product to purchase. In this case, the web store must come to the rescue and notify the customers about the past products that they were searching r anything new that has recently arrived in the web store. It helps in filtering the customer’s search and also engages the customer to the web store to a very large extent.
Support is one of the feature that the customers craves for. It is a general aspect that if a customer has any doubt about certain products or service on the mobile app then they would directly turn towards the support tam. Therefore, providing a support team which would help the customer all the time would hl the customer to have a pleasant experience using the mobile app. The mobile app can be covered using an online chat system, which can engage user and also provide them assistance during their stay on the web store. The assistance provided by the support tea also plays a very crucial role in determining the retention of the customer. A better assistance means the customer is sure to re-visit the web store using mobile app and make purchase.
Over to You
The mobile app development for the promotion of the web store is one the important factor in the progress made by the store. Therefore, special concern must be provided while designing the mobile app. Thee app must be incorporated with all the required feature such that it is able to connect with the customer and at the same time proves to be an efficient tool in retention of the customers. The increasing trend of M-Commerce has compelled the web stores to make the services better regarding to mobile app.