One of important fact related to cart abandonment would be, “Almost 24% of the cart abandonment results due to the unavailability of save the item for later purchase”. Thus, it becomes important for the web store owners to provide the buy later option along with the cart. This helps the customers in making the purchase easier for them as it is not possible for the customers to make an instant purchase and most of the time they need to wait for the right time to complete the purchase. During the holiday season most of the customers find various products that they want to purchase but due to certain reasons they can’t. Hence, the web store must provide the facility so that the customers can make purchase on the items as per their preferences. The customer base during the holiday season will love to keep adding more products to their wish list.
In order to add the purchase later feature, the web store can use the Magento advanced wishlish module. The module helps the customers to save the items they want to purchase in their carts later. It enhances the experience of the customers as they don’t have to worry about the products they liked and can return to the web store anytime and directly make a purchase from their cart, which already have the saved items from their previous visit. It helps in making shopping an easy and approachable step for he customers and apparently attracts more customers to the web store.
If the web stores provides such efficient features then the customers are more likely to follow the web store. Let us discuss some of the feature which will help the eCommerce store to make better conversion using the advance wish list module.
Convenient
During the holiday sales it becomes quite difficult for the customers to keep a track of all the products that they wish to buy. In this regard most of the time the customers want to keep products to their wish list so that they could return back and make a purchase those products. It is quite convenient for the customers and would help them manage their products. The idea of providing the customers with a wish list will surely help them in managing their products and make better conversions for the website.
Better response
The response rate of the website highly depends upon the various options provided by the web store. The customers get a better chance t interact with the web store products. This results in thee better response from the customers. The customers who have added the products to their wish list can return to the web store and make a purchase. The web store owner doesn’t need to worry about the items on the wish list of the customers. As they have already the option to make a purchase on the web store so they are likely to respond directly to the web store and make a purchase on the products.
Entrust web store
When the web stores provides the customers with such features then the customers are liable to generate a trust on the web store. Thus, the customer base of the web store is increased considerably. The users are more likely to check on the web store in order to make a future purchase as they have a better experience with the web store. The advance wish list feature helps the web store in improving the rate of conversions by winning over the trust of the customers and also help them in having a better feature to make a purchase.
Improved user experience
One of the important thing that determines the improved conversions is the user experience. If the experience of the customer was good with the web store than they are more likely to return to the web store to make purchase. The better experience provided by the advance wish list ensures the customers to directly approach the web store and make a purchase on the products they liked. It is quite easy and the customers need not to browse the web store again and again in order to collect the products in their wish list.
Better customer distribution
As the holiday sales approaches, there is a significant increase in the numbers of the customers on the web store. Thus, it becomes difficult for both the customers and the web store owners to manage all the purchase request made by the customer. Thus, adding an advance wish list helps both the customer and seller in managing the product delivery. As the web store is assured of making a sale on the product while the customer has got the convenience of making purchase on the product as per his need. It act as a win-win situation for both the customer and the web store owners.
Improved feedback
The base for attracting new customers in order to increase the number of conversions is directly associated with the feedbacks received from the older customers. With the inclusion of such a feature the customers are more likely to give a positive feedback to the web store. The other customers tend to give a look on the feedback made by other customers before making a purchase. Hence, the positive feedback are surely going to prove a better impact of the web store on their customers. Thus, there are more chances of a customer making better number of conversions after using the advance wish list module.
Over to You
The web stores must always try to incorporate new feature for the growth and development of the web store. In this effort, the usage of advance wish list is a great benefit in improving the number of conversions. The presence of multiple Magento store modules in the market are an added advantage to the better growth of the web store. The web store may use them as per their convenience and make better conversions.
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