With an eCommerce website one of
the greatest concerns that store owners face is of shopping cart abandonment.
The average shopping cart abandonment rate growing up to 68.7% compels site
owners to design a marketing strategy that allows them to bring visitors back
to the store and complete the left purchase.
Abandoned cart mails are those
marketing tools which businesses use these days to retarget/remarket their
business globally. As a marketing strategy, abandoned cart emails do have a
specific purpose for which they are designed- to understand and fix the issue
which stopped user buying from you.
It is a smart marketing strategy that aims at boosting
conversions and reducing the risk of losing customers.
As far as an abandoned cart email
is concerned, both timing and content comes out to be an important factor. A
well written mail should be featured with proper cart details and should also
include a CTA button or link that facilitates checking out smoothly.
Similarly, it should have that
compelling content written on it which encourages customers to return and
complete the purchase. You may also include a coupon as discount to give
consumers an extra reason to convert.
Using cart abandonment mails,
store owners will see an increase in revenue and will also be able to eliminate
issues related to cart abandonment.
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