What is Remarketing and How can it be Done Effectively?

Remarketing may be defined as the process of providing the suggestions and products to the visitors who may have visited the website or mobile app but didn’t made a purchase. One of the concerning problem for web store owners is effective conversion. Most of the time, the stores tries to provide every possible feature in order to make the purchase easy for the customers but many times the visitors just visits the store, look at items, add them to the cart and exit. In this case it becomes quite important for the web store to check out these cases of drop in shopping cart.

Thus, remarketing is a powerful tool which can help the web store to provide a better insight of the web store and all the relevant products that are available in the store. The advantage of remarketing is that the customers get to know some more alternatives and products that they can make a purchase on. Meanwhile, the web store is able to sell their items. The chances of the conversions are improved by around 12%. Therefore, it is one of the better approach to keep a track of the customers and remarket the products to them.

The major issue that arises with the remarketing is that how the seller can effectively execute it. To remarket a product the sellers needs a suitable approach to reach out to the potential buyers. Therefore the web stores can make use of Prestashop. The customers can complete their order and after that the web store can direct the customer to the recommended products section. The store can easily remarket the products to the customers by using various options as well as providing suggestions to the customers.

Let us discuss some of the ways in which the web store can effectively remarket the products to the customers.

1. Better Thank you page

The customer must be taken into confidence before remarketing them any other products. In this context, the web store must convince the customers that they really cares for their time. Therefore a well-designed thank you page might help the customers in relating well with the web store and the chances of making a sale by the web store. This approach will convince the customer and improve the chances of the seller in order to make a successful conversion. Prestashop better thank you page module is one of the ways to re-target the customers when they have successfully completed their transaction.

2. Better use of deals and discounts

The web store must consider the power of discounts while making an attempt on remarketing. The availability of discount on various products encourages the customers to give a better look at the products. Most of the time the chances of the products with some kind of deal and discount are more likely to make a sale. Therefore, the web store must bring out the products with better rates. According to a survey, “the customers are 43% more likely to buy a product with a price lower than the actual price”. So, keeping the customers concern in mind may help the web store owners to make a successful remarketing of the products to the customers. Using innovative exit pop-ups is one of the ways to increase the browsing duration of the customers.

3. Customers purchase details

One of the important feature that can help the web store in order to make a better sale is by knowing the details of the customers. The web store must take a better look at the purchase history of the customers, so that they can get a better idea about the items purchased by the customer in the near past. The web store can try to sell the items to the customers which mostly concerns the customer and fits their concern. This is one of the better way to present the products in front of the customers, as they already have a liking for the products.

4. Use of scratch cards and coupons

The customers must be encouraged about making a purchase. The method of remarketing a product in front of a customer is quite tough, therefore sincere efforts are needed to be put by the web store owners. One of the better way to encourage the customer in order to make a purchase is by providing them coupons and gift cards. The web store can provide them as a token of Thank you at the end of the purchase. The customers generally appreciate these kind of gestures made by the web stores and if they see a gift coupon or scratch card they are more likely to use them in order to make a cheap purchase. After all everybody likes to get items below their actual cost and the scratch cards are an added perks in this direction. Prestashop scratch coupon module can help the Prestashop eCommerce owners to add this functionality on their website.

5. Combo products

One of the most efficient way to sell products to the customers is by not asking their opinion about purchasing a product but rather providing them with a choice. Most of the customers are more likely to make a purchase on a product after they are provided with a choice. Secondly, when the web store suggests the customers with combo products then it may bring a rise in the curiosity of the customers, in order to make purchase for the product else they would have a feeling of not buying the complete product. Thus, the combo product card is one of the best suited approach in order to remarket a product to the customer.

Over to You

The process of remarketing a product to a customer is not an easy task. The efforts made by the web store must be in a single directions. One of the important factor that must be kept in mind by the web store owners is that the customers must not be forced to make a purchase rather the web store must show the customer with the need of the products that must find their utility with the daily lifestyle of the customers.

4 eCommerce Website Implementations that you Need to Incorporate Now

The success of a web store depends upon a lot of factors. To state some of them would be amount of products, various deals and discounts provided, customers feedback and reviews. Thus, in order to make a store success, the seller need to work on all aspects of the store. Most of the time stores would focus on growing better products base for the customers but the customers need more than that. The customers want a total package where they could get quality products and at the same time a better sopping experience. In order to be precise the store must take the customer’s convenience into consideration for their better engagement.

According to a survey, “About 53% of the users demand a better experience over better products while shopping”. Thus, the seller must come up with different innovative ideas to provide customers with better services. It helps in enhancing the store visibility and at the same time also helps the customers to relate better to the products. Thus, helping the seller make better sales and generate immediate conversions.

The primary concern of the seller must be customer’s experience on the web store. For that, the seller may provide various options and features on the web store which makes the process of shopping easy and fun for the customers. The customer will feel better about making a purchase from the store.  The stores must be covering all the important features which makes it a better platform to shop with, providing customers to access various features without having to go through any trouble. It results in a happy and satisfied customer, who will readily return to the web store in order to make any future purchases. Thus it helps in retention of customers too.

Let us discuss some of the implementations which can make the website a better place for customers.

1.  One page checkout

One of the most annoying thing for the customers after they are done with the shopping is completing the transaction process. Most of the time a customer has to go through several pages in order to complete the transaction. Thus, it results in an annoyed customer. Therefore, the web stores must incorporate a one page super checkout feature for the customers. The customers can fill up all the necessary details and make the payment for their products in the same page. It saves customers a lot of time and efforts. 

2.  Infinite scroll

               

One of the better approach to engage the customers on your web store is by providing the option of browsing all products under one page. The Prestashop Infinite scroll module helps the web stores to allow the feature of browsing the products infinitely. The customers don’t have to switch the pages again and again in order to keep browsing for the products they are looking for. It helps the customers by making their search better and at the same time engages the customers to keep searching for their favorite products and make purchase.

3.  Exit pop ups

One of the increasing concern of the web store owners is the increasing number of abandon cart rates. Thus, the seller must come with better ideas to lower the number of abandon carts Therefore, the exit pop ups can help the seller to do so. Whenever a customer is about to exit the store the exit pop up comes with a deal or offer for the customer. It encourages the customers to take the offer and complete the purchase they were about to exit. It helps the seller in making better sales and at the same time the number of abandon carts are decreased to a considerable amount.

4.  Social loginizers

The increasing influence of social media has grown a vast impact on users. Most of the time if a visitor wants to access the web stores than they may be required to fill up lengthy and time consuming forms. By introducing social loginizers the customers don’t have to fill forms for different web stores repeatedly. Most of the time the visitors can just use their social media account details in order to access the web store. It helps both seller and thee customers. The customer gets access to the web store while the seller is provided with the permission based data of the customers. It helps the seller in making future sales.

Over to You

The success of any web store is not the result of products in the store. Most of the time the sellers must work collectively in terms of providing better services and features to enhance customer’s experience on the web store. Thus, following the marketing hacks and making use of different features helps the web store to grow a lot and make higher sale.,