How to Build an M-Commerce Store that Outshines Others?

The eCommerce retailers have a numerous ways to connect with the buyers these days. With the multiple options available the task of marketing has become relatively easier but at the same time the use of proper medium is still a concern for them. If the online stores want to make better sales and grow at a rapid rate than they need a proper and trending approach to reach out to the user. In a recent survey it has been found that the popularity of the mobile apps has surpassed the popularity of desktop sites by a large number. This shows a rise in the popularity of mobile phones ass a medium to make purchase.

This shows an increase in demand of m-commerce for the store owners. The easy availability of mobile phones and their utility to access the web stores has made it easier for the eCommerce store owners to connect with them. All they need to do is make their own app for the store. For this purpose they can use mobile app maker and get the app ready in simple steps. The web stores can get the app as per their store compatibility if their store works on Magento extension than they can use Magento mobile app builder or if their store is based on Prestashop extension they can use Prestashop mobile app builder likewise.

The important discussion here is to build an m-commerce store that is equally interactive and provides the customers with features that engages them in the store and makes them to purchase better. The main idea is to provide a better platform to the users and enhance their shopping experience. Below discussed are some points that may help in developing an m-commerce store which would outshine other stores and help in gaining better customers.

Establish your brand guidelines

The time has gone when customers were restricted in making a purchase from big brands. Now they seek attention and at the same time go through a series of checks about the brand, voice and style.  Instead, customers want to feel like they intimately know a brand and the people behind it. They want to feel a personal, human connection to the brands and people they buy from. They want to feel like the brands they buy products from actually care about them, as opposed to simply wanting their money. Thus before establishing the m-commerce a better research on how to operate the store and what are the basic guidelines set that makes you unique from your customers must be set. These are the techniques that once used by bigger brands has help them gain the position that they sit on right now.

Engage and sell

The web stores now compete to gain the customers that you are looking for. Therefore, it becomes important to decide what different are you doing from them. The m-commerce can see a great success by making sure they are engaging with their customers first and after gaining their trust the process of making sales is easy. The use of brand promotion using Facebook advertisements and other campaigns must be done so that the customers actively learn about your store. The foremost thing that is needed in order to ensure that customer believes in your product is by making them trust that you want to see the customers happy, healthy and be productive. The use of content marketing can be done by writing blogs and posts on different mediums.

Simplicity is the key

The process of shopping can be annoying if the customers find that they are investing a lot more time than usual to make a purchase. Try to keep the store layout clean and easy to understand. A simple layout will provide the easy understanding of the different features and the visitors won’t have to do the math in order to make a purchase. Additionally making use of some of the features such as social login and one page simplified checkout adds to the simplicity of the store. The m-commerce is gaining popularity not because of the better reach of the mobile phones but due to the easy and fast transactions that they are able to make using the mobile apps. Therefore, incorporating the app with simple navigational features will help in making your store unique.

Promote the product using videos

One of the factor that highly determines the customer’s engagement with the mobile app is the visibility of the product page. The mobile app must provide a better description of the product in the product page. It has been seen that most of the stores make use of just product images when it comes to provide product description but I order to gain better customer attention, the mobile apps must also be provided with the video description of the product. It helps in better understanding of the product and generally the visitors like to have a better look on the product using the video feature.

Address the customer

The app will be appreciated by the customers if they are addressed in their own comfort zone. The mobile app will prove to be of more utility if the customers can access it in their local language. Therefore, the multi-lingual feature must be provided with the app that helps the customers to easily navigate around the store and wouldn’t have to take any additional assistance. Another thing that the m-commerce can come in advantage would be by addressing the particular customers and prioritize their preferences based on their search history and thee product selection from past experiences. These things surely help in generating a loyal customer base and distinguishes your app from others.

Over to You

Therefore in order to distinguish the store which outshines others the owners must try to work on basic points because building the trust is important part to optimize the decision of the customer. Apart, from that product promotion also plays a crucial role in deciding the uniqueness of the store.

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The Advantages of a Mobile App for eCommerce Store

In the recent time, the eCommerce store has emerged out as one of the basic utility provider. Most of the people now use the eCommerce stores in order to make a purchase on day-to day products. It has turned out that the web stores have become a part of the customer’s daily routine. In order to be effective and make sure that the web stores is making better sales, the web stores needs to reach out to the customers. Due to availability of multiple online stores, there are very low chances that if a web store doesn’t keep a check on customer than the customers are more likely to switch the web store.

Thus, a better alternative is needed by the web store in order to be sure that the customers are well connected to the web store and can make an easy purchase. The mobile app is one of the best option that enables the customers to make sure that they are able to access the web store easily and also make purchases. Therefore, the Prestashop Mobile app builder can enable the web store owner to get a mobile app for their web store, which will keep the customers intact and also help the web store to get better conversions.

There are multiple aspects associated with the opting of a mobile app for an eCommerce store. The web store can earn some good profits on the web store using the mobile app and at the same time the customers need not to worry about making a purchase by using the traditional methods.

There are multiple advantages of having a mobile app for eCommerce store. Some of them can be listed as follows-:

Better marketing

It is not a much unknown fact that the marketing plays an important role in determining the success of any web store. Therefore, every web store owners is always in need of better opportunities to market their products. The mobile apps can serve the purpose for the better marketing. As most of the customers would like to make purchases and at the same time also like to get better products. By making the use of a mobile app the web store can make sure that they market the product right and at the same time provide the individual customers with better options to navigate the web store based upon their preference. The desktop sites can’t provide a complete control over the marketing but the mobile app is a better place to do so. The mobile app can be molded to best for the promotion of the products.

Large coverage

The popularity of the mobile app has surpassed the popularity of the desktop sites in last few years. Thus it becomes important to feel the importance of the mobile app. The mobile app has proved to be a better means of accessing the web store by the customers. According to a survey, there are almost 2 billion people who access the web store making use of mobile apps. Thus, looking at the large coverage of the mobile apps, the web store needs to make sure that they have a mobile app for their web store. It will help them to reach out to a large portion of the customers and also help in making sales. Apart from this, the customers also find the mobile way a better way of making purchase as they are highly reachable and doesn’t require much time to access. It is a better way of making marketing easy for the customers.

Social media coverage

The social media has become one of the major aspect of promoting the web store. People of today’s generation are obsessed with social media. If you want to be a part of their obsession, you should have a mobile app. If you have a mobile app that can be shared on social sites, they will be able to discuss about your products or services. People spend a lot of time on social media and mobile apps are the future of social interaction. Mobile apps have made sales much easier than ever before. It is changing the way people review, buy or sell products. Hence, it is important to provide your client with a dedicated mobile app. Thus, using the mobile apps will prove to be a better way of making the social media presence.

Fast processing

The mobile apps are a better means of fast processing. Unlike the desktop sites where the customers have to follow a general pattern, using the mobile apps provide the customers to make the purchase easy. The better navigation and the multiple features allowed by the mobile apps helps in making sure that the customers can easily make a purchase efficiently and fast. Mobile apps are quick and take only a few seconds to launch. As most of the information is stored in the mobile application itself, it is possible to use it offline.

As there is no waiting time, customers will be attracted towards your mobile app. Additionally, there are chances of being converted into potential leads. Thus, the mobile app serves a better and more targeted purpose.

Valued customers

The customer value is one of the feature that holds an important purpose when targeting a larger audience. The mobile apps provide the web store to fulfill this purpose more easily. Making the use of mobile app can help the web store in providing individual care to the customers based upon the subscription and their purchase history. It is quite easy for the web store owners to provide offers and deals to the customers while they are using the mobile apps.

Over to You

Mobile apps serve a large purpose which is one of the main reasons that they are catching popularity. The web store can come out as a better version of themselves by making mobile apps available for the customers. This is one of the best way to have a better performing eCommerce store which takes the customer’s preferences and also helps the web sore in making better sales.

6 Ways Mobile Apps can Help your eCommerce Business

The introduction of the mobile phones to eCommerce is not new. The rising popularity of mobile phones has led the eCommerce store owners to shift their business to the mobile platform. After all, mobiles do serve the purpose of online marketing in a very easy and simple way. Most of the time, customers want to access the web stores without having to go through lengthy process of sign ups and filling out those forms. The mobile store helps the customers to browse eCommerce store with much more convenience.

As, the number of mobile users is growing day by day, so it proves to be an effective way for the eCommerce store owners to connect to  their customers in a more defining way. One of the advantage of using mobile apps is the large access to mobile phones. Thus, it helps the sellers to reach out to maximum people and at the same time it helps in boosting the sales and make better conversions.

If you are a Prestashop site owner than you can easily switch your web site to mobile app by using Prestashop Mobile App builder module.  Let us take a look on some of the evolution in mobile eCommerce which can help the stores to grow more and better

Better traffic

The accessibility of mobile phones has grown up to more than 3 billion peoples. Thus, it ensures that more users can help the seller in re directing a better crowd to their stores. The introduction of m-commerce can help the web stores to get a better traffic on their stores which will be a good sign for better sales. It also helps in making more conversions.

Reachability

Mobile phones are reachable at almost every place. Customers don’t have to reach out to desktop sites in order to make a purchase. They can easily reach out to their mobile phones and make purchase. It has helped the seller to reach out to maximum potential buyers who would have otherwise given a second thought of making a purchase. A better option to make purchase will surely help the seller to reach out more.

Convenience

Mobile apps are more convenient when compared to desktop sites. One of the immediate advantages of mobile apps is the convenience. Most of the time a customer will hesitate to go through desktop sites and make a purchase. With the introduction of mobile aps marketing has become way too easy. The customers can now reach out to their mobile app any time and make a purchase on any of the product they like. It has helped the customers to make immediate purchase.

Direct sales

Mobile apps helps in making direct sales. The visitor can use the mobile app to browse the web store and see the product and make a purchase. Unlike, desktop sites where they have to go through all the products and then settle down for their likes after searching many options. Mobile apps provide direct approach to get the products. The customers just has to select category and make a purchase. It just gets better with using the mobile apps for customers in order to make a purchase.

Better approach

Seller always keep the customers experience as priority. If the customers have a better experience with a web store than they are more likely to visit the store again. Thus, keeping this factor in mind the seller need to make a better approach to reach out to customers. The customers can visit the store using mobile apps making a purchase and getting better deals. Thus, mobile app ensures a better marketing opportunity for both sellers and the customers.

Social Sharing

One of the best feature provided by the mobile apps is social sharing. Most of the time when a customer likes the product they want to share it with their friends, thus mobile apps prove a great way to do that. They enable the customers to share the products with others. It helps in promoting the product even without the seller promoting it directly. The mobile apps are quite handy and can always be used to grow market. The social feature of mobile apps makes the store more prone to growing and get better sales.

Conclusion

Most of the time a customer would like to make purchase through mobile apps due to better convenience. Hence, the seller must be oriented towards providing customers with better services. The m-commerce is taking over the market rapidly and if a store owners doesn’t change with trend than they are most likely to lose a large portion of potential buyer. It will reduce the sales made.

For More Information About Prestashop Mobile App Builder Module Visit Here:-

Module Link: https://www.knowband.com/prestashop-android-mobile-app-builder

User Manual Link: http://www.knowband.com/blog/user-manual/prestashop-nautica-mobile-app-builder/

5 Considerations while Making your Business Mobile

Extending from eCommerce to an m-Commerce platform is an effortless way that can give you an edge over the rest of the pack. Mobile is not just about what you do with your phones, it's about doing more and getting innovative with it every single day. This is one of the effortless ways to engage the wider range of customers. In fact, bringing the operations to the mobile platform is likely to pay off in the near future not just to the larger companies, but to the smaller enterprises as well. As the mobile industry is expected to expand, even more, a positive mobile experience for your customers is an imperative part of your success. 

Whether you already delved into the mobile platform or you are working towards getting into, here are 5 things to keep in mind. Check them out.

　　

Find your customers

　　

Finding the right customer database is the key to running a successful business. Check and monitor the traffic of the site for the mobile visitors. Keep an eye on the segment and analyze their buying behavior. Having an effective database of the prospective before you hit the mCommerce marketplace is advisable. While making a desktop purchase, the shoppers subscribe to the email list. You can pitch them the idea of downloading your app frequently. The customers who don't immediately unsubscribe from the email list are likely to become your prospective customer. Direct the mobile strategy, i.e., SMS alters to the customer who has been in touch with you for long. Analyze the growth and the changes in the mobile platform of your business segment in the last few year. At the same time, consider the expected market condition in the near future. 

Build a user friendly app

The eCommerce site should be optimized in such a way that whether it is opened on the desktop, smart phone, iPad or any other tablet, the site should look virtually the same. However, just having a website is not enough. Building your mobile application can be an ideal way to create ongoing relationships with the customers. Use an effective Android mobile app builder. The app should eliminate the various common hurdles that occur while shopping online and provide a brilliant first-hand experience to the shoppers. According to Amazon, every 100 milliseconds in loading time reduces the sale by 1%. The experience of the shopper should not be hindered by the complicated and time-consuming payment process. Knowband offers seamless Android app builder for PrestaShop, Magento and OpenCart store. These mobile apps provide free demo as well and let you get customized mobile app as per your business requirements and needs. 

Effective security

As the shopping experience is becoming handy, the risk of security breach is becoming more prominent. The app should have additional security feature in order to protect customer information. In order to reduce the potential threats, businesses must add SSL certificates to their stores as well as mobile apps. Make sure that you check the security features during the development. Not just in the beginning, you need to conduct regular security checks from time to time.

Original content

　　

Image Source: blog.lemonstand.com

Every online business whether big or small needs an effective content marketing strategy. As per a report, the average conversion rate of sites with content marketing is 2.9%, compared to the conversions of the sites without a content strategy is 0.5%. The consumers tend to view the contents related to the product before placing the order. Here are the few aspects that need to be kept in mind in this regards.

• The contents of your store should include some research work. Analyze the search behavior of the customers. Make a list of the types of information that ideally a customer needs. 
• The blog post, product description, and other such information should be aimed at fulfilling the need of the customers. The blog that includes the terms usually used by the consumers may bring new, targeted traffic to your website.
• Reviews from other customers is another important aspect. According to an article published in Forbes, 88% of the online shoppers never buy a product without checking the reviews. 
• Above all, the images of the product have the potential to increase the conversions. So, the product images should be of good quality.

Adopt omni-channel marketing strategy

The omni-channel marketing allows the customer to have a seamless shopping experience, regardless of the channel or device. Promote your business to the target market through a variety of channels. This will provide you a greater reach and optimize your conversion rate. The customers should be able to engage with your store, either through the app or social media or the catalog. The products and services should be accessible on the handset or desktop. The entire experience of the customer should be seamless and consistent across all the channels.

Final say

With over 50% of Google searches being performed on mobile devices, making your eCommerce business mobile is inevitable for being successful in the long run. As you get into the mobile business, make sure that you keep these factors in the mind.  You will be on track to end up with a user-friendly mobile store.

Mobile apps can be a wise choice while going for m-Commerce with your business. You can leverage our Android mobile app builders to get an affordable mobile app for your eCommerce store.