The rise of the social media has drawn an attention of the eCommerce industry towards them. Due to a tremendous increase in the number of people who are active on social media platforms like Facebook, Instagram and Twitter has given a motive to the web stores to use these as a platform to grow their stores. Most of the time, the web stores require a well-established platform with a better web traffic and the sites like Facebook well suits the purpose. Thus, it is a good to use Facebook as a source of marketing tool for the web store.
One of the important feature of the Facebook that can help the users in reaching out to different information would be through the wall post. The web stores can use this feature to promote their products to the users and tell them about any upcoming product or sales. The Shopify FB wall post module can help the web stores to utilize the wall post feature on Facebook and increases the product visibility through manual wall post or automatic wall post. This is one of the added feature which enables the web stores to target the customers accordingly.
The manual wall post allows the seller to display the new products when the chances of visitors taking a look at the product is at peak. It opens the concept of marketing by analyzing the traffic generated in the site at a particular time. The seller can pop the wall post informing about the arrival of new products and the remaining stock on old products such that it reaches maximum number of visitors, making immediate conversions.
The automatic wall post makes sure that the visitors can have a look on the new products and the stock alert on a regular basis. The automatic generated wall post can be displayed at frequent intervals such that the information about the product is fetched to the visitors. This type of wall post are engaging and attracts the visitors to take a look at the web store, generating higher revenues.
Let us discuss some of the advantages of using Facebook as a marketing tool.
Product visibility
One of the important factor that determines the success of any web store is the visibility of the product. Most of the time, the web stores are not able to generate better sales due to the lack of product visibility. In this case, the FB wall post an help the web stores to showcase their product in front of a large number of users. Thus, the visibility criteria is solved to a very large extent. Most of the people are likely to look at the post and the chances of making a sale are increased considerably.
Better platform
The absence of a platform is the immediate need of the sellers. With the presence of a trusted and well known platform the faith of the customers is stored in the products. Thus there are better chances for the web store owner to make a good will out of the selling of products. Facebook is one of the well set platform and the popularity of Facebook is a hint to the large user base that it hosts.
Easy Access
The web store can get access to the Facebook by using the Facebook store module. The module enables thee web stores to make a sales on the products on the Facebook itself. The customers can easily access the web stores from Facebook without having to actually visit the web store separately. It is one of the factor that makes Facebook one of widely approached platform in order to be used as a source of marketing tool by the eCommerce store.
More conversions
The easy access to a large number of people gives the web store a better chance to make conversions. As the user base of the Facebook is way too large, hence the chances of people purchasing the products is way too much. The web stores are surely going to get a boost in the number of conversions. On an overview level using Facebook as a source of marketing is expected to bring a boost of around 13% in the total number of conversions mad by the web store.
Social Sharing
One of the best feature that helps the web stores in growing them is social sharing. It is the feature of sharing the products that the customers liked to their known ones. The customer may find some of the products made available be the web store to be worthy of mentioning to their family and friends. In this case thy can use the social sharing feature. It is like promotion of the product for the store without the actual involvement of the store. It helps in making sure that the product is reached out to the maximum number of people.
Improved User experience
The experience if the user is enhanced to a lot extent after getting access to the web store through Facebook. The customers are always in search of better options to make purchase and alternative platform to keep a track on the favorite products. The introduction of the store on Facebook will surely encourage them to make a purchase and access the web store. Most of the people prefer to get access to the web store using Facebook. Hence, thus step is surely going to enhance the user experience regarding the web store and any also drive them to make more purchases from the web store.
Over to You
The immediate need to promote the web store in order to gain better traffic and sales has evolved the use of social media as a powerful marketing tool. The general social media trend can be followed by the web stores in order to improve their sales and conversions. Facebook is a powerful tool and the web stores can always utilize the different aspect to mold it to their advantage.
