Use Prestashop Social Loginizer for Targeting Your Customers

The world has gone social and so does your business should also be. The digital technology has changed the way people do business. Social media networks provide every minute detail of an individual, from interests, to location, age, gender, preferences and above all the current status too :P Isn’t it amazing?

Social media networks were started earlier to connect and increase personal interaction among friends, colleagues and relatives but now it has reached the way people do online business. Online businesses, these days rely fully on social media platforms for sharing information, for targeting and for brand exposure too.

You might have read various posts, where people have discussed about the benefits of social logins, blah, blah. Are you not bored now?

Did I hear Yes??

:) This is the reason; I am sharing this post with you today as here I will tell you what technology you can use to integrate features of social media on your site. If you are having an eCommerce store designed on Prestashop, this extension- Prestashop Social Loginizer has been designed to integrate social signups on your store.

A social sign up feature has “n” number of advantages ranging from-

• Increased and quick subscriptions
• Faster conversions

What is new in “Prestashop Social Loginizer”?

Installing Prestashop Social loginizer on your checkout page of the ecommerce site, you will allow users to sign up by logging in via their Facebook or Google+ credentials. This extension eliminates the need of signing up with lengthy account registration process before clearing checkout.

The most interesting feature of this plugin is that it is compatible with all devices. The layout has been designed in a way that it is responsive for mobile, tablets as well as desktop based websites. This feature provides a personalized shopping experience to users.

Similarly this plugin also provides store owners an option to customize it as per the requirements. Customization or changes with reference to the text or heading included in social media signup can be done.

This extension is compatible with multiple themes, so you just don’t need to worry about your website theme and install it easily.

These are some of the basic highlights, to know more about how this plugin benefits the user as well store owner, follow this link- http://www.knowband.com/prestashop-social-loginizer

How effective are Abandoned Cart Emails?

With an eCommerce website one of the greatest concerns that store owners face is of shopping cart abandonment. The average shopping cart abandonment rate growing up to 68.7% compels site owners to design a marketing strategy that allows them to bring visitors back to the store and complete the left purchase. 

Abandoned cart mails are those marketing tools which businesses use these days to retarget/remarket their business globally. As a marketing strategy, abandoned cart emails do have a specific purpose for which they are designed- to understand and fix the issue which stopped user buying from you. 

It is a smart marketing strategy that aims at boosting conversions and reducing the risk of losing customers.

As far as an abandoned cart email is concerned, both timing and content comes out to be an important factor. A well written mail should be featured with proper cart details and should also include a CTA button or link that facilitates checking out smoothly. 

 

Similarly, it should have that compelling content written on it which encourages customers to return and complete the purchase. You may also include a coupon as discount to give consumers an extra reason to convert. 

Using cart abandonment mails, store owners will see an increase in revenue and will also be able to eliminate issues related to cart abandonment.

Prestashop Scratch Coupon for Increasing User Engagement on an Ecommerce Store

Shopping online becomes more enticing if customers get to shop products with discounted prices. Discounts not only attract customers but also give them a choice to return back. If you have a website designed on Prestashop, installing Prestashop Scratch Coupon will be a wise choice.

There are times when visitor enters your site but do not move ahead for a purchase. In that case, as a site owner it is your responsibility to identify the causes and work to bring user back. As a website owner, your job is to keep visitors engaged. Prestashop Scratch coupon gives visitors engage and interact by providing coupon scratch discount.

How this plugin works?

As soon as a visitor comes to your site, he will be asked to provide his/her email address. Upon entering the email address, he will be presented with a scratch coupon which needs to be scratched for viewing the percentage of discount customer received.

Features of Prestashop Scratch Coupon-

Easy Reporting System for admin- As a store owner, it becomes quite easy to manage this plugin. Store owner will get full access to monitor the status of sent and used coupons easily in the form of graphs and figures.

Responsive Layout- Prestashop scratch coupon is fully responsive and is adaptable to the screen size of any device. In order to give users a wonderful shopping experience, this plugin has been designed for targeting users from mobile and other digital devices.

Simple Installation- Quick and simple to install, this plugin saves a lot of time. It can be installed automatically from the admin end or using Prestashop hosted directory.

Benefits of having Installed Prestashop Scratch Coupon

• Increase in user engagement 
• Maximizes conversions
• Mobile Responsive 
• Theme compatible 
• Increases customer retention

Are you keen to have this feature on your store, so just get up and install this plugin. For more information, you need to browse http://www.knowband.com/prestashop-scratch-coupon

Landing Page Creator For Designing Functionally Rich Landing Pages

Landing page is incredibly important for your website. Whether it’s a sales page, video landing page, an email opt-in page or content landing page, you want people to stick around. If designed properly, landing pages provide the best way to persuade your visitors to perform a specific action.

With a feature-rich plugin like OpenCart Landing Page Creator, you will be able to design high converting landing pages for your website that will not only perform better but also enhance your customer base.

Landing page creator is the best choice especially if you want a professional finesse for your landing page.

Below listed are the top most benefits which you can avail by installing this plugin to promote your business online-

• Store admin can create landing pages and link them wherever they want to

• Add images, link, text and even HTML content by installing this plugin

• Promote products and categories by including them on your landing page design

• Supports SEO URL structuring 

• Gives the option to display products category wise on product landing pages

• Simple and quick in installation and configuration 

• Mobile Responsive (Supports websites designed for all digital platforms)

• Theme compatible 

• Buy this plugin and avail free support and installation upgrades.   

For more product information and to check demo on how it works, click http://www.knowband.com/opencart-landing-page-creator

5 Ideas For Expanding Your Customer Database- eCommerce Extensions That Helps

Is your business losing customers?

Do you fail to understand your customer’s needs? 

Ecommerce has made continued progress in several areas with a steady growth. In the world of increased mobility and always-connected capabilities, retailers are dealing with smart shoppers who even while standing in the store’s aisle research about competitive offerings. The only aim should be to convert a first time visitor into a repeat customer. This can be achieved if you store all your communications with your customers in a single place. Having this information to hand will help you create a better relationship with your customer, which in turn will lead to more sales and happier customers. Besides, you will be able to understand what your customers are looking for? What do they expect and what efforts can you put in to meet their expectations. Online businesses, these days run on up-to-date information that simplifies the task of-

Processing communications  

Direct marketing 

Keep your customers up-to-date with the latest information  

This blog shares the top 5 ideas that can help maximize your customer database.  

1. Addition of Email newsletter sign-up- The vast majority of customers make online shopping decisions right after acquiring information from a website. This is where a sign up box to receive your email newsletter is vital. You want to offer website visitors something in exchange for their name and email. Email newsletter can be sent together with a link that leads back to the website where users can read or purchase the product or service they just read about. Newsletters and email marketing are today’s booming internet marketing strategies. 

Get every new customer to complete a form either at your website or automatically capture their details and populate your database of contacts.

Let your customers and visitors know about your Email program and how it can benefit them.

Ask your customers if they would like to sign-up for your newsletter after they make a purchase. Provide a quick and easy sign-up form that will provide them with savings and free information.

2. Promote your business on social media- Does your site currently encourage visitors to create a user account and sign up? If not, then why? It is one of the most powerful ways to turn hits into leads and leads into sales. Having to type details into site again and again is quite irritating for users. We know how users feel. So, here is the solution. There is a now a way information can be linked from one site to another with just a single click. eCommerce businesses have been utilizing this concept by allowing a user to connect via their social media pages and register quickly.

With social login, registration rates are known to increase by about 80-90%. According to a report by Forrester, approximately 25% of online shoppers abandon their shopping cart at the checkout page if they need to fill lengthy registration forms. Social logins reduces the time spent on registration as it fetches required information. The whole point of social networking sites is to increase your customer base, therefore integrating quick social media login options is preferred as it increases conversion rate by 18-20% and can quickly build a loyal customer base for your business.

3. Add a Coupon Feature- Coupons are attractive way of encouraging sales. If you are using one of the biggest open source eCommerce platforms like (Magento, Opencart and Prestashop), you should start using coupon feature to fetch your customer’s information. Coupon marketing is a highly measurable technique, because you simply have to see how many coupons were used or redeemed to gauge the success of your offer. If you want all of your customers to take advantage of great sales and discounts, you need to implement this idea on your store. Scratch coupon plugin for Magento and Prestashop stores available at www.knowband.com, allows you to turn visitors into customers by just entering their email id. Make coupons a part of your direct email marketing campaign to expand customer database.

4. Give your Customers a Reason to Subscribe- Every eCommerce business aims at selling. Practically seen, there are ‘n’ number of reasons to communicate with your customers. Here are some examples customers want to hear from you- updates regarding existing products, sales offer, special festive offers, price drop on specific product, new products in line and so on. Customers will sign-in only if they have a reason. So, try giving them interesting reasons.

Having an eCommerce store online gives you the opportunity to ask for email addresses as and when they make a purchase. You need to ensure that you send a verification mail to customers once you get them into your system so that they have a chance to opt-in.

5. Sending Abandoned Cart Email- Abandoned cart mails not only helps to reduce cart abandonment issues but also they provide store owners with contact information for customers who are logged in to their account. This information can be further used to contact customers, thereby increasing customer base. Magento Abandoned Cart extension is a perfect solution that allows you to create highly targeted custom emails to fit in your business needs. Using this extension, store owners can create custom email templates to be sent to customers increasing revenue, converting visitors and building huge customer base.

Marketing is important for every online business and with the below given Magento and Prestashop modules, you will be able to effectively grow your business by expanding customer database. Get your marketing started off soon by installing the following modules today!!

Prestashop Scratch Coupon- To know more, click here

Magento Auto Subscribe- Available at just $79.99, this extension of Magento allows an eCommerce store admin to send newsletters to customers who have registered to receive them. For more information, go to www.knowband.com

Some other plugins that can help you maximizing your reach within your audience are Prestashop Price Alert, Magento Abandoned Cart,  Prestashop Scratch coupon etc.

If you consider these points, you will definitely be one step closer to have a database of happy and repeated customers.