Extending from eCommerce to an m-Commerce platform is an effortless way that can give you an edge over the rest of the pack. Mobile is not just about what you do with your phones, it's about doing more and getting innovative with it every single day. This is one of the effortless ways to engage the wider range of customers. In fact, bringing the operations to the mobile platform is likely to pay off in the near future not just to the larger companies, but to the smaller enterprises as well. As the mobile industry is expected to expand, even more, a positive mobile experience for your customers is an imperative part of your success.
Whether you already delved into the mobile platform or you are working towards getting into, here are 5 things to keep in mind. Check them out.
Find your customers
Finding the right customer database is the key to running a successful business. Check and monitor the traffic of the site for the mobile visitors. Keep an eye on the segment and analyze their buying behavior. Having an effective database of the prospective before you hit the mCommerce marketplace is advisable. While making a desktop purchase, the shoppers subscribe to the email list. You can pitch them the idea of downloading your app frequently. The customers who don't immediately unsubscribe from the email list are likely to become your prospective customer. Direct the mobile strategy, i.e., SMS alters to the customer who has been in touch with you for long. Analyze the growth and the changes in the mobile platform of your business segment in the last few year. At the same time, consider the expected market condition in the near future.
Build a user friendly app
The eCommerce site should be optimized in such a way that whether it is opened on the desktop, smart phone, iPad or any other tablet, the site should look virtually the same. However, just having a website is not enough. Building your mobile application can be an ideal way to create ongoing relationships with the customers. Use an effective Android mobile app builder. The app should eliminate the various common hurdles that occur while shopping online and provide a brilliant first-hand experience to the shoppers. According to Amazon, every 100 milliseconds in loading time reduces the sale by 1%. The experience of the shopper should not be hindered by the complicated and time-consuming payment process. Knowband offers seamless Android app builder for PrestaShop, Magento and OpenCart store. These mobile apps provide free demo as well and let you get customized mobile app as per your business requirements and needs.
As the shopping experience is becoming handy, the risk of security breach is becoming more prominent. The app should have additional security feature in order to protect customer information. In order to reduce the potential threats, businesses must add SSL certificates to their stores as well as mobile apps. Make sure that you check the security features during the development. Not just in the beginning, you need to conduct regular security checks from time to time.
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Every online business whether big or small needs an effective content marketing strategy. As per a report, the average conversion rate of sites with content marketing is 2.9%, compared to the conversions of the sites without a content strategy is 0.5%. The consumers tend to view the contents related to the product before placing the order. Here are the few aspects that need to be kept in mind in this regards.
- The contents of your store should include some research work. Analyze the search behavior of the customers. Make a list of the types of information that ideally a customer needs.
- The blog post, product description, and other such information should be aimed at fulfilling the need of the customers. The blog that includes the terms usually used by the consumers may bring new, targeted traffic to your website.
- Reviews from other customers is another important aspect. According to an article published in Forbes, 88% of the online shoppers never buy a product without checking the reviews.
- Above all, the images of the product have the potential to increase the conversions. So, the product images should be of good quality.
Adopt omni-channel marketing strategy
The omni-channel marketing allows the customer to have a seamless shopping experience, regardless of the channel or device. Promote your business to the target market through a variety of channels. This will provide you a greater reach and optimize your conversion rate. The customers should be able to engage with your store, either through the app or social media or the catalog. The products and services should be accessible on the handset or desktop. The entire experience of the customer should be seamless and consistent across all the channels.
With over 50% of Google searches being performed on mobile devices, making your eCommerce business mobile is inevitable for being successful in the long run. As you get into the mobile business, make sure that you keep these factors in the mind. You will be on track to end up with a user-friendly mobile store.
Mobile apps can be a wise choice while going for m-Commerce with your business. You can leverage our Android mobile app builders to get an affordable mobile app for your eCommerce store.