All about Facebook Commerce and how to use it

Spending the majority of your day on Facebook is something that we all relate to. Whether it is kids coming back from school and browsing through the stories for hours or the workaholics who treat the app as a stress-buster and sneak in for quick updates or notifications. Earlier this year, the social networking giant found another way to keep the users closer to itself.

As the latest incorporation, the Facebook shop was introduced in 2015 February but the major entry into eCommerce sector took place in October 2016 as a buy and sell groups that would allow the users to put up items that they wanted to sell in groups and the potential buyers would come forward and make the purchase. I wouldn’t lie that I have shopped some very gorgeous dresses back when this started for the ladies in the family myself. Everything was included where the buyer would be required to put in the basic information like delivery address or pickup location (the seller’s) and the payment methods and more.

In the month of October 2017, Facebook gave a new update on its Facebook Store. The all-new F-commerce feature allows the users to buy or sell their products in the periphery where they are comfortable. This is Facebook’s attempt to regulate the peer to peer selling that already exists on Facebook.

How can you buy items from the FB store?

Go to the product page to find all the necessary details of the same and the price also put in by the seller. The customers can view the Facebook profile of the sellers in order to find it a credible source to buy it from them. With the profile picture, personal details like phone number and the address of the work are done makes the trust get stronger in the customers.

An additional feature lets the customer buy certain products with the “Make Offer” button. Here you can put forward your price and bargain with the seller via Facebook chat. Once settled, you can decide how to make the payment and get going further.

How can you sell items in Facebook?

You all must have heard a lot about the boosting the sale at Facebook. Let me tell you, selling at Facebook is piece of cake. Prestashop store owners can sync their site with their FB pages with the help of Prestashop FB store module. All a seller has to do is click a good photograph of the item that they way to sell, upload the same on the platform and add the necessary details. The necessary details would include the specifications of the product as well as the pickup/delivery details. Voila!! Now all the people in your vicinity will be able to find the product and are eligible to buy it.

How can a seller keep a track of potential buyers in the Marketplace?

Once you’ve placed the item for selling on the platform, you’ll start getting the requests from the potential buyers with their prices or requests. You can keep a track of all the transactions that have taken place in your items. The same screen would have selling/buying/update section where you can back and check your latest transactions and the current updates.

What are the tips that can help you sell better?

High-resolution images

You cannot deny this fact because when you don’t upload a photo that is of good quality, you take away the freedom to actually feel the products with eyes. A high-resolution image can be opened, zoomed in and looked at in a better way. With the correct lighting, proper focus on the product and photos clicked from different angles should be your responsibility.

Optimizing your profile

With social media optimization so important in today’s time, you should be taking care of what goes up there and how you (seller) handles his/her profile. The key aspect of the entire process is to build the credibility and that happens with some key features. Having an original profile photo, correct details in the “About Us” section, images of satisfied customers on the page and more.

Have a separate post for every item

If you club all your products together, you would not be able to find the potential customer for the same. However, listing your products separately would give them more attention individually and will attract the buyers.

Did we miss something that you were looking for? Do post in your questions and we’ll reply with the answers.

5 Prestashop Facebook Plugins that can Make your Site a Profit Engine

The reach of Facebook has been one of the most positive progression for the eCommerce ecosystem. This is the main reason that most of the web store owners wants to utilize this social media platform in order to make sure that there product is well reached to the customers and at the same time they get better responses on their web store. The idea of using Facebook has innovated a lot in the recent times. The eCommerce store owners have come up with numerous idea to make use of Facebook.

The Prestashop stores are also trying to make the store a more known and better place for the customers. The availability of multiple modules that can leverage the power of Facebook in order to gather a better traffic to the web store has made it more convenient for web store owners to spread out the word regarding web store’s presence. The numerous numbers of available modules makes it easy for the web store to utilize different aspect of Facebook for the better results. 

We may discuss some of the Prestashop Facebook plugins that area must have for every Prestashop store owner to turn up their site as a profit engine.

1. Facebook Store

Now, utilize the large traffic of the Facebook in order to grow your business. The Prestashop Facebook Store module allows the web store owner to establish a Facebook store, which acts much similar to the original web store. The important thing about the Facebook store is that it is visible to a very large number of users thus providing a greater visibility to the store. The users can view the products in the store and even make a purchase from the Facebook store itself. If the customers want to explore better than they can also be redirected to the actual web store therefore, adding to the better traffic to the actual web store.

2. Facebook Post Feed

The addition of the Facebook post on the website can actually help the owner in getting better engagement of the customers. Therefore, the web store can use the Prestashop post feed module, which enables them to dynamically update the activities of the social media page of the web store to the web store itself. It keeps the customers more occupied and at the same time, the use of social media option helps the customer in making a better check to the products. The Facebook post feed helps the web store to constantly update the customers on the web store about the new activity which might even concern the customers that like to browse the web store in order to make a purchase.

3. Facebook Album

The posting of photo albums on Facebook post has seen a raise of customer engagement by 180%. Thus, it becomes quite important for the web store owners to include the photos of the product in their post. As, manually sync of the images from the web store to post is quite difficult and time consuming, therefore the web store owners can use the Prestashop Facebook album module to automatically sync the images from the web store to the post which will make the post more engaging and at the same time fetch more traffic. The module provides the web store to automatically sync the images between the two mediums and make sure they are well reached to the customers.

4. Facebook Wall post

The idea of updating the customers about the new arrival of products or any ongoing sale or offers in the web store is quite important. In order to do so, the web store can make use of the Prestashop FB wall post module, which helps the web store to generate the wall post of their products and post them on Facebook wall. The module is capable of producing automatic as well as manual wall post. Therefore, the web store owners can now target the customers as per their convenience. The manual wall post can be timed to reach out to maximum customers while the automatic wall post can be popped more frequently to keep the majority of the visitors aware about the products.

5. Facebook Super fan

One of the important aspect that has helped in evolving the eCommerce store is the social media presence. Every webs tore owner wants a better coverage to the market and social media is one of such area which can surely help the web store grow at an accelerated rate. Therefore, the Prestashop Superfan module helps the web store to improve the total number of fan that the web store has on social media. The module automatically generates coupons and discount codes for the customers who have like the web store page on social media. This helps the web store to grow more and better and at the same time the web store also gets the chance to showcase their products to a very larger audience.

Over to You

The idea of making the Prestashop store grow better and get more conversions, the web store owners need to introduce various plugins. These plugins acts as an enhancing source to improve the customer’s interaction with the store content on Facebook. Therefore, the web store can leverage the power Facebook to make better sales.

This Would Also Interest You:

How to get and set a PrestaShop Facebook Addon on your website?

Prestashop Facebook Post Feed User Manual

Prestashop FB Album module User Manual

Prestashop FB Store Module User Manual

Prestashop FB Wall Post Module User Manual

How Can Facebook Album Ease Out The Pain Of Social Media Marketing?

The task of keeping up with the market and making sure that the customer is informed about your products is a tough job. In order to reach out to maximum customers adopting effective marketing strategy is a must. The introduction of marketing through social media has made it easier for the sellers to interact with the customers. Social media is one of the most powerful tool to increase the visibility of your eCommerce businesses and grab more online attention. 

Different approaches must be initiated by the sellers to reach out to their target audience. The introduction of social media marketing has enabled the seller to keep the customers informed and convey everything they want to with minimum effort. It helps in making the customers stay abreast about the market trends without actually visiting the web store. 

One of the best way to promote your products and offerings is by using images. If you are an eCommerce merchant and want to promote your products on Facebook, then, Prestashop Facebook album module can help you in a better way. It helps the seller to post the images of the products on Facebook without much efforts.

Let us discuss some ways in which using Facebook album can increase your sales.

Better exposure

One of the immediate advantage of using Facebook album is the exposure it provides to your products and services. The attached images of the products describes the product in a much better and engaging manner. The number of likes, shares and the comments can help the customers to understand the product better and take their purchase decision at the same time. Most of time the customer would not show interest in purchasing a product, if it is lacking any solid description. Thus, Facebook album removes this drawback and enables the seller to bring out the product in a much better way.

Satisfied customers

According to a survey, “46% of the customers tend to buy a product which has a photo attached with it”. Thus, it makes the customers decision more easy to buy the product. Most of the time, when a customer sees photo attached with any of the product, they can get a better insight of that product. Therefore, they can see the product without physically seeing it. The customers who buy the product after viewing a photo are more satisfies as they have a feel of actually seeing the product before receiving it.

Improved Web traffic

The introduction of promoting brand on Facebook using photo album has proved a great advantage for the sellers. The seller can now promote their product on Facebook by just posting few pictures. As the photos hit the social media, the visitors can view them and if they like then thy can be redirected to the web store from the post. Thu, new visitors can be lured to the web store by using this approach. It helps in increasing the web traffic up to a very large extent and keeps them engaged. The probability of someone entering the store can be increased up to a large extent by promoting the product using photos on social media. It boost the web traffic on the store.

Social sharing

The concept of social sharing is quite helpful for the sellers. It is the promotion of their products without actually promoting it. According to a research, “Most people prefer to make a purchase on certain product after someone gives an approval”. Thus by introducing the product promotion o Facebook by photo album, it ensures the sharing. Most people who find the product attractive can share it with their family and friends, which will enables the visitors to view the products. Thus, indirectly engaging re and more visitors to the web store. This helps the seller in increasing the number of conversions.

Compatibility

The Facebook photo album is quite compatible with the web store. In order to promote the products, the seller doesn’t need to actually upload the picture to the Facebook. They can upload al the photos at once to the web store and then the image swill be automatically synchronize to the Facebook. It is very fast and effective form of promoting the product without making any additional efforts. It ensures thigh product sales and improved rate of conversions.

Conclusion

Social media marketing has become an important aspect of product promotion. Thus, in order to be reach out more potential buyers the sellers must divert their focus towards Social media. More often, it also enables the seller to stay updated about the current trend in the market. Following proper steps to tap the eCommerce audience on Facebook might help in achieving better response.

For More Information About Prestashop FB Album Module Visit Here:-

Module Link: https://www.knowband.com/prestashop-fb-album

YouTube Link: https://www.youtube.com/watch?v=MQ3nvttNc18

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-album-module