Turn your Web Store Better with Magento extensions

The Magento extension is one of the widely recognized platform when it comes to the development of the web store. Due to its wide popularity and outreach among the store owners, it has become one of the most followed extensions when it comes to establishing a web store. Huge availability. Multiple module support and a vast technical assistance adds to the plus point if the web store. Thus, it is first preference of very seller who wants to establish a web store in order to grow more and turn u the products sales to new heights.

In order to be able to turn your Magento store into huge success the web store owners need to follow various parameters. The extension of the module may get you a huge audience but the store needs to be uplifted in the various areas for better results. A web store without the improvisation in its public appearance is most likely to yield lower results which may not be the desire of the web store owner. Thus, apart from the basic store setup, the web store owner needs to lookout for external help to make the web store more interactive and reachable to people.

This is the main reason that you require Magento store services. With the introduction of multiple competitive stores, it has become difficult for the web store owners to market the product easily, therefore the SEO services are required which helps the web store to improve their store services as per the customer’s preferences. The customers don’t know about the web store, they just need to make a purchase on the products. In this case every web store has fair chance to be the preferences of the customer. Thus, the Magento development services for your Magento store provides you with the added advantage which helps you to become the prime result of the customer’s search. It will help you in becoming more visible and at the same time fulfill your expectation from your Magento store.

The SEO services helps in improving the web store performance to a very large extent. There are various aspects of a store services which helps in order to gain better results and good conversions. Below are certain areas of concern for the web store owners which can be improved by using the Magento eCommerce services.

Keyword Research

The basis on which the Google search works is the keyword research. Most of the time the customer needs to make a search on particular product, therefore the first approach of the customers is not to search a web store to browse the product but to search the respective keyword concerning to the product. In this case, the Google makes a fine search and flashes all the results that are most suited with the keyword search. Taking a look at the statics we can see that the 70% of the click rates in the search goes to the first 3 searched results by the Google. Therefore, it becomes important to get yourself up in those 3 spots The SEO services helps you optimize with the keywords so that your web store best fits the search results and you are among the top 3 search results.

Designing of plugin

One of the important aspect of any web store that makes it more interactive and a better experience for the customers is the modules designing and installation. The Magento eCommerce services helps the web store owners to get the better modules for the web store which will enhance the customers experience on the web store and in the same time will also attract a large number of customers to try the various features of the web store out. The plugins are the backbone of a web store and with the presence of right and better plugins the web store, it becomes quite tough for the web store owners to makes it barely possible for the customers to make a purchase with ease. Thus, repelling the customers away from the store. The SEO services makes sure that the web store is incorporated with required and useful modules so that the customers could have a quality time while they are making a purchase on the web store.

Optimizing the web store

The web store needs to be optimize in order to perform better. With the passage of time, it becomes an important aspect for the web store to check on the progress made. If the results are not satisfactory than there are several problems in the web store that it is not able to grab the attention of the customers. In this case the web store owners require the help of SEO services which can provide a complete optimization to the web store and remove any element which may be a cause of low performance of the web store. Working on other aspects would include the proper usage of contents in the web store, such as links CTA’s and images. These small factors play a vital role in establishing a better interaction with the customer’s and making sure that the customers are well connected to every element in the web store.

Link building

It has been found that placing a lot of links in the website can help in SEO success but it becomes important to be aware of what kinks to include in the web store. Long ago, the sheer number of links used to be far more important, but the number has decreased steadily in importance as search engines have learned how to better evaluate the quality of links. Tactics such as viral link baiting campaigns, badges and widgets can all be effective at securing large number of links. Thus the SEO services can easily make this task available for the web store and make sure the links are properly and wisely used.

Over to You

The SEO services play an important role in determining the success of the web store and can lay the foundation to a successful and well organised web store.

4 Unavoidable Factors for a Successful Web Design

The first thing that a customer encounters as soon as he makes an entry to a website is the design. It is one of the thing that either delights the mood of the customer or kills it. Most of the time a customer makes up his mind at the first glance or impression that the website makes on the customer on the first instance. Therefore, it becomes quite important for the web store owners to design the website in such a manner that it provides a positive impact on the customer and the customer would like to explore the website and move closer to making a purchase.

Though, every web store owner wants to get better sales by providing the best quality products and services in terms with the products. The first thing that makes up the mind of the customer to check the product would be the website layout or design. It gives a brief idea about the products in the web store and whether or not the customer would like to make a purchase from the store or not. Thus, the web store owners must try to incorporate various features on the website in order to improve the experience of the customers in terms of better assistance and a good website design.

A good website offers a better navigation to the customers and at the same time provides them with all the features that makes their purchase quick and easy. If a website provides these features then the customers leave with a smile on their face and are also expected to return back to the web store in the near future to make pa purchase. Thus, a better website design doesn’t only guarantees a happy customer but the retention of the customer by the web store due to the better services provided.

The need for a successful and better design of the website is quite necessary. Let us discuss some of the factors that are unavoidable for a successful web design.

1. Social Login 

One of the most important tool for a web store is to provide easy access to all the visitors. In this process, most of the time the website are designed in such a way that they require a complete signup process followed by registration to the web store. Thus, the long and time killing procedure kills the enthusiasm of the customers to browse the store, resulting in loss of customers. Thus the web store must try to provide easy access to the new visitors.

One of the way is to use the social login feature. The Social login module enables the customers to browse the web store and signup using their Social login details. As most of the customers already have id in one or the other platform. Thus, the web store can use this details to provide easy access to the customers. This helps in reducing the efforts of the customers and at the same time saves a lot of time also.

2. Call to Action

Any website will not be fulfilling its purpose, if they can’t engage the customers to their CTA features. The web store will like to redirect the customers to various actions such as like, share, comment, Call to action feature becomes an important aspect for the website design. The admin can always check for the feasibility of different CTA’s by using different tools such as A/B testing or Heat map tool. They provide a better insight through the experience and general practice of a customer to browse the various CTA’s on the website. If a website is not able to convince the customers through their CTA’s then it is survey a failed version of a website design and the admin needs to work on it. One of the important factor which results in optimization of the web pages.  

3. One page checkout

The process of making a purchase involves lot of steps such as browsing the store, selecting the products, making choice and at the end going through the painful step of making all the entries in order to complete the transaction. The process is lengthy and the customer may feel annoyed reaching to the last part. The lengthy checkout process may annoy the customer and chances are more likely that he may exit the web store and cancel the order. This results in the rise in number of abandon carts. Thus, the web store owners must try to provide the customers with the option of one page checkout. In order to do so the web store owner any use the Magento one page checkout module. The module provides the required assistance to the customer in order to make easy payment and get completed with their order within a single page. It saves the customer to save their time in filling out the lengthy forms and helps them to get product as soon as possible.

4. Feedback and reviews

The consistent need of a web store owner would include fulfilling the demands of the customers and trying to provide products and features as peer their convenience. In order to be able to do so, the important thing would be the interaction with the customer. A better website design would include customer’s reviews and feedback as a part of the shopping. The customers can share their views on the services offered and if there are any pitfalls in the website then the web store owners can immediately track it down and correct it. Exchanging information is the art of developing and in the eCommerce it is more important to keep improving and trying to minimize the scope of error.

Over to You

A better website provides every necessary feature that is required to provide the smooth shopping experience to the customer. In this context, the web store can always follow the latest social media trends to stay ahead. The website must be made to provide better interaction with the customers and they may never feel like to miss out from the web store.

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5 most popular Magento Marketplace Extensions

List of five popular marketplace extensions for Magento

If you take a look at the biggest eCommerce sites today, you will see that all these are marketplaces. There would be a no bigger example than Amazon, eBay, and Etsy.  

A marketplace provides a two-sided business model where both B2B and B2C operations can be found on a single platform. The marketplace model of eCommerce adds up an additional entity to the whole site structure- The Seller. 

With the ability to provide a huge range of choices to the customers by leveraging the sellers' offerings, a marketplace in today's context is a more successful online business model. While a marketplace owner benefits from the commission earned from the sellers, sellers also get a reputed platform to sell without a need for having their own site.

Marketplace model of eCommerce explained

Nowadays, some really easy and effective solutions are available that instantly converts an inventory based eCommerce store to a marketplace. These solutions come in the form of plugins and extensions. If you want to turn your store into a marketplace, then simply install a marketplace extension and gain the required functionalities.

In this article, we are going to present a list of 5 popular Magento Marketplace extensions from different developers. You can also treat it as a comparison to decide which extension is better in your context.

1. WebKul Marketplace Multi-Vendor Module

     Price of extension: $ 349

The Webkul Marketplace Multi-Vendor module when installed on the Magento platform, converts the store into a marketplace site. It adds the support for accepting seller registrations and provides a separate dashboard to the sellers on the front end of the site.

The customers are allowed to rate and review different sellers which are finally approved/disapproved by the marketplace admin. Sellers can customize their profile by uploading a shop banner and a shop logo, and add other personal and business details.

For admin, there is a hassle free option to charge commissions on the different bases. Admin can set a global commission rate for all the sellers, or can also set different commission rates for each seller.

On the whole, it is an efficient marketplace extension which is quite popular because of its advanced features.

2. Vnecoms Marketplace Extension

     Price ranges from $ 399 to $ 999

Using Vnecoms Marketplace extension your Magento store will start allowing seller registrations from the front end. Each seller will have his/her separate panel where he/she can:

• Manage product 
• Manage sales and sales reports
• Manage invoice generation from seller side
• Manage shipping methods and shipping mapping to different products. 

Every seller has the option to customize the seller panel. Good news is, the seller panel is fully responsive. That means sellers can manage their store on the marketplace from mobile devices too.

The admin has the full access to group vendors in different sets. With this grouping, the admin can set desirable commission rates for each group of vendors. The admin also has the full access to manage transactions.

For accepting the seller registration, the admin can easily create custom vendor/seller registration forms right from the back office itself.

The extension supports 6 types of products to be uploaded on the marketplace.

1. Simple Product
2. Grouped Product
3. Configurable Product
4. Virtual Product
5. Bundle Product
6. Downloadable

This extension is available in different package forms where the package names include- Standard Edition, Custom Edition, and Platinum Edition.

3. Apptha Marketplace

     Price : $999 with one year support

Apptha Marketplace is another popular marketplace extension in our list. For sellers, it provides a separate panel in the front office which utilizes the default Magento form to register the sellers. That means the sellers can register using the same form used by the customers to register their user account.

The marketplace admin has the access to set different commission rates for different vendors. The admin can also:

• View live sales updates
• Approve/disapprove seller registration request
• Show labels for popular or new products
• Show a counter that tells how many products have been sold. 

The ‘Our Sellers' header link allows the customers to browse all the vendors on the site separately. The vendor can share store location on Google Map, share overall seller rating, and all the store products on this seller space.

The social login, integrated one step checkout, and access for vendors to run deals on the marketplace for their products make this extension unique from the other extensions in our list.

4. Medma Marketplace 

     Price: $ 229

Medma Marketplace is another extension in our list that has the capacity to convert your Magento store into a marketplace. Like the other extensions, it also provides the sellers with a separate panel where they can manage their shop, add products and much more.

The seller dashboard is a highly dynamic page that shows an updated report of the highest selling products, product collections, and seller profile update. The seller can easily upload a bulk of products at a time using CSV product upload feature.

The reviews and rating system on this extension will help you to guide your customers better providing product reviews and seller reviews. Only the admin is allowed approve or disapprove a review.

For admin, the extension provides unlimited functionalities such as:

• Access to approve or disapprove a seller account request
• Access to manually or automatically approve a seller account request
• Access to create different commission rates for different sellers
• Access to enable or disable seller registration on the marketplace. 

5. Knowband Magento Multi-vendor Marketplace

      Price: $ 219 with free support for three months

Off course, our list wouldn't be complete without mentioning the home team's offering. Our Magento Multi-vendor Marketplace extension is the easiest solution to convert your already functioning Magento store into a marketplace. With the simple installation and user-friendly interface, this extension can be easily managed even by the non-coders. You don't have to be a technical expert to run a marketplace site here. The extension adds various features and functionalities to the Magento store that make it a fully functional marketplace site.

Top features for Marketplace admin:

Top features for seller/vendors

• Admin can approve/disapprove a seller registration request
• Admin can monitor and manage list of vendors
• Admin has the access to approve/disapprove a seller product upload
• Admin can set various commission rates for each seller or a global commission rate for all the sellers.
• Admin can change the order status to update the seller that payment has been done by the customer.
• Admin can enable/disable marketplace features from the admin panel itself
• Admin can allow or restrict a seller from uploading products in specific categories
• Admin can add shipping options for the sellers.

Top features for seller/vendors

• Sellers can register their account from the same form used by customers to sign up. 
• A customer can convert his/her account to a seller account anytime by sending a one click request from the customer account.
• Sellers can manage their profile and upload shop banner and shop logo
• Sellers get a separate dashboard at the front end itself
• Sellers can track their sales and manage the orders
• Sellers can upload multiple types of products supported by the Magento platform
• Sellers can send category request to admin
• Seller can show their social link on the seller page on front

The module also supports a number of advanced marketplace features which can be easily acquired by installing the Marketplace addons available for this extensions. You can add the advanced features like:

• Admin to seller support system
• Bulk product upload through CSV
• Product return management
• Seller vacation mode and 
• Low stock alert. 

To conclude 

There are many more magento extensions available in the marketplace. Almost all of them possess similar features and functionalities. The difference is between the price they offer, Number of addons available, and kind of support they provide after sales. 

It's not just about which extension provides more features, it's about which features you actually need and what is the reputation of the developer who has developed it. For example, Knowband Marketplace Extension has been developed by a team of certified Magento developers. Also, make sure the company has the dedicated support team to fulfill the after sales requirements. Moreover, you must also consider the support cost in the long run. So, after considering all these situations, which one do you find best suited to your Magento store ?

Features that make a true one page checkout

You might have come across various one page checkouts as of now. Each of them having their own look and feel and providing different ways to complete a purchase. The Magento platform too provides a built-in one page checkout that comes with every installation. Question is, does this default checkout provide a true one-page checkout experience?   

If we take a look on this checkout interface, despite all the checkout steps being shown on a single page, it is not a true one-page checkout in various aspects:

• It’s not one-page: You cannot go to the further steps until you complete a preceding step. If you do not complete and submit the ‘checkout method’ , you cannot move to the ‘Billing Information’ and so on.  

• Shopping cart update: The ‘order review’ is a static page which just allows the customer to see the order summary. The customer cannot remove or update a product quantity in the cart from the same page. To edit the cart, it takes you to a new page, breaking the checkout process in the middle.  

• No Social login: There is no option for the customer to use a social login so that he/she can be spared from manually registering a user account. It’s not a necessary requirement for a true one page checkout, but having this option will provide some upper hand in various cases.   

• No information saving: If checkout process breaks in the middle, there is no way to recover the already filled forms. You have to start the whole process again.

 Now, if we compare the checkout page of a custom one-page checkout extension we would be able to understand these drawbacks in a clearer way. 

The checkout page shown below is an example to explain what a premium one-page checkout extension should necessarily offer.  

If we contrast the drawbacks that we see in default Magento checkout, we can see that the customized one page checkout eliminates all of them.  

• Everything on one page: Unlike the default checkout, the one page checkout handles all the checkout steps on a single page structure. You can switch between any of the steps whenever you want. 

• Ajax based shopping cart: The Ajax based shopping cart makes it very easy to update the cart during the checkout. The shopping cart here is dynamic and user can remove a product, or update a product quantity from the same page itself. The benefits of Ajax allow the users to do this without a need to refresh the whole checkout page.      

• Social login: The default checkout lagged this functionality. However, it can be considered as an additional feature in a customized one page checkout that allows a user to login to the customer account without manually creating it. It uses the Google and Facebook Social login option.   

The reason behind this small comparison is to shed a light on how you can make your checkout, even more engaging by implementing some user-friendly tweaks. The default Magento checkout page is a well organized one, but with some tweaks as in a premium one-page checkout extension it can be made even more engaging and conversion friendly.  

Good news is you do not have to knock your head with the codes to make your checkout engaging. Experts have already done this in the various customized checkout extensions. The Knowband-Magento one page checkout extension is one such implementation that you can install on your Magento site to get an already optimized one page checkout for Magento.

Related Blogs:

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Why do you need a Magento Auto Subscribe extension?

Email are being used for a very long time for marketing purposes. Email communication with the customers is the oldest mode that has been used in eCommerce marketing and is still popular till date. It is because of the ROI that we get from email marketing that keeps encouraging its use even after more advanced marketing tools have been introduced today to eCommerce world.   

So, emails are important and we need to keep a hold of them for better growth in eCommerce market. However, to use emails for marketing and other purposes, we need the email ids of our customers. So, to get the email ids?  

Newsletter subscription is the most basic and effective tool that has been used for years to build an email list. Even now, we mostly depend on more advanced versions of the Newsletter subscription forms to get the email ids. However, customers have now become very smart and they know that if they give their email ids, they are going to receive tons of marketing emails in their inbox. So, they prefer not to share their email ids at all.  

It is the time when you need a Magento Auto Subscribe extension on your Magento store to effectively build an email list by encouraging customers to provide their email ids using some different and non-traditional ways.  

• The traditional way: 

A Magento Auto Subscribe extension possess certain features to customize the newsletter subscription forms from the back-office itself. Using these customizations, you can modify the subscription forms and pop-ups to put something that your customers would like to have in return of their email ids.   

• The non-traditional way: 

You can set the Magento Auto Subscribe extension to automatically capture the email ids of the customers from account registration form and checkout form. These are the places where customers easily give their email ids. So, you can use the Magento Auto Subscribe extension to automatically capture email ids from these forms.   

• Utilizing the captured email ids-  

 Capturing an email id not enough to build an email list. You should be effectively able to use those email ids to send marketing emails to the customers. Keeping those captured email ids on your Magento store will not help in marketing. For better and effective email marketing we often resort to the tools like MailChimp or Constant Contact. These tools provide specialized interfaces to launch a marketing campaign in a much better way.   

So, the next important task that your Magento Auto Subscribe extension performs is to sync the captured email ids to your MailChimp and Constant Contact account. You can easily specify the category of the list on your MailChimp where you want to sync the captured email ids.  

 

So, building an email list is not a tough task if you know what your customers will like to have from you in return to the email ids they give. Moreover, there are also the ways to capture email ids without actually asking for a Newsletter subscription. It is up to you how you are using a Magento Auto Subscribe extension for email list building.  

The examples in the screenshot above are from the Knowband-Magento Auto Subscribe extension. It consists of all the features discussed above and certainly a perfect tool in case you are looking for an efficient Magento Auto Subscribe extension for your store.

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Marketplace features that make a perfect Magento Multi Vendor Marketplace

Magento is undoubtedly the best place to start an online store. The abundance the features and functionalities coming inbuilt with a default Magento installation make this platform the first choice of any eCommerce entrepreneur. Magento has been the favorite of online business owners for a long time. Moreover, it's popular sky-rocketed when it evolved itself to acquire the rare B2B functionalities. The new B2B features, provided a base for the third part Magento developers to develop even some more advanced interfaces that are more user-friendly and easier to acquire by anyone.

How Magento Multi Vendor Marketplace fits here?

Magento Multi Vendor Marketplace extensions are the perfect example of the developments that took Magento's B2B feature to a new height. Converting an inventory model Magento site into a fully effective Marketplace site is not an easy task. It's a huge implementation, but when a Magento Multi Vendor Marketplace is delivered to a Magento site owner, it doesn't let him/her about the complexities at all. Just a user-friendly interface for the new added Marketplace structure of the Magento store. That's the efficacy of a Magento Multi Vendor Marketplace extension. 

Here, I am going to discuss the additional features a Magento Multi Vendor Marketplace extension provides to your Magento store to make it a perfect marketplace site. 

Let’s add some sellers to your Magento site- 

The scope for allowing a seller to sell on your website was undoubtedly not present in your Magento store earlier. Now after the addition of a Magento Multi Vendor Marketplace extension, it imparts an interface at the front end for the sellers. Using this interface, new sellers can easily register on your Magento store like all the customers. The difference is, sellers will get a seller panel where they can perform all the seller functions like it's their own website. 

What role the admin has in managing the sellers?-

Now that it's the admin's eCommerce site, it automatically makes him the boss. Whenever a seller will register on the new marketplace site of yours, you will receive a seller account approval request. Here, Magento Multi Vendor Marketplace provides you two options, you can either accept the request or decline it. If you accept the request, the seller will be allowed to upload products on your site from his seller panel. The seller gets a seller panel from where he/she can upload products with all the product details. 

As I said earlier, it's your website so you are the boss. The products uploaded by a seller will not go live until you review and approve those products. Once it is approved, the product gets live and becomes visible to all on your Magento Multi Vendor Marketplace site. 

Let’s receive some order now-

Now, when the Magento Multi Vendor Marketplace has already assisted you in approving your sellers and approving the products of those sellers, it's time when you will receive the orders. Any effective Magento Multi Vendor Marketplace extension provides the visibility of all the approved seller products on the store front. Customers can place an order for any product from any seller on the marketplace site. These orders are received by the marketplace admin as the payment options, shipping options all the managed by the marketplace admin itself. So, how the sellers come in the picture now?

Whenever an order is placed on a Magento Multi Vendor Marketplace site, both the admin and seller can see the order details from their respective interfaces. The role of the admin here is as soon as he/she receives the payment from the customer, he/she changes the order status to indicate the successful payment by the customer. Now, the sellers come to the picture when they have to fulfill the order by shipping the product to the customer's delivery address. 

The Big question- Commission?- 

Commission management is the most important feature that drives the existence of any marketplace site. If any Magento Multi Vendor Marketplace says, it cannot manage the commission, just scrap it and look for a better one. Because you cannot do a marketplace business without managing the commissions. 

A perfect Magento Multi Vendor Marketplace extension manages the commission by:

Providing an option to the admin to set commission rates on different products, sellers, and categories at least. 

• Admin should be able to set a global commission rate or different commission rates for different sellers. 
• Admin should be able to easily see how much commission earned on different products or different orders.
• Sellers should be able to track the commission paid to the admin

So, these are the very basic marketplace functionalities that should be present in any Magento Multi Vendor Marketplace extension you are opting for your Magento store. Missing out any of these basic features would make sure that the particular extension is not a perfect Magento Multi Vendor Marketplace extension at all. I would suggest the Knowband-Magento Multi Vendor Marketplace extension which necessarily has all these features plus a huge range of other useful marketplace features. 

Magento Advanced Wishlist

There are numerous instances during online shopping where shoppers are not in a position to make an immediate product purchase due to the financial constraints, time boundation, recurring network issues or other such problems that may hinder the process of online shopping. In all these above circumstances, customer would appreciate if he/she can get a amechanism to save his/her products for a future purchase without any need for product searching. This is definitely one of the primary concern for various online shoppers and affects their engagement on an eCommerce store. In order to provide an option for a quick product purchase, wishlists have emerged as the most helpful feature for online shoppers in this changing eCommerce business scenario.   

If you want to optimize the shopping experience of your online buyers, you need to give a quick look towards this Magento Advanced Wishlist extension that provides facility to save your desired products in your wishlists for a quick future product purchase. This is definitely a path- breaking extension from Knowband store that can redefine your entire online shopping experience to a great extent. Let us explore more about this Magento extension through the help of various screenshots that are mentioned below. 

This module is the gateway to an easy product purchase for future purposes.

Utilize the services and features of this Magento Advanced Wishlist extension for saving your desired products in your wishlist for accomplishing a seamless future product purchase. 

It is now much easier to add desired products in your wishlist with 

the support of this Knowband module.

The extension provides a quick notification and alert to customers regarding a saved product in the wishlist. Due to this updated information, it is now much easier to improve the sales and conversions for your Magento store. You just have to follow the simple process for a quick addition of desired products in your wishlist.      

Perform desired tasks during online shopping with the simple 

interface of this Magento extension.

This Magento extension provides a clear and simplified interface where online shoppers can check out the products present in their wishlist. Apart from this, they can also quickly add the desired saved products into their shopping cart for a quick purchase. It is now possible to perform three essential tasks like “Add to Cart”, “Add to Wishlist” and “Add to Compare” from a single page itself.   

Implement desired functions on your Magento site with the 

help of this interactive back end interface.

The back end of the Magento platform helps in performing various critical tasks without any hassle. You can seamlessly perform cache storage management, quick installation of any other desired Magento extension, running of compilation process, general module settings and much more.   

Embrace this Magento extension for making higher sales and conversions among your rivals by simplifying the online shopping experience for your targeted customers. You just have to install this Magento Advanced Wishlist extension on your store and everything will be much simplified than before in terms of making a quick product purchase.

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