Tips for Creating Effective Promotion Campaign on Prestashop Marketplace

“With great powers comes greater responsibilities”. The quote holds true for the eCommerce stores too. In the meantime, when the web store has been successfully turned into marketplace, the web stores needs to provide better services to the customers. A web store can be integrated to the marketplace easily by using the Prestashop multi-vendor marketplace addon. The module provide an easy way of integrating the web store to the marketplace. All that is needed to be done by the web store owner is just install the module and they are all set to start getting new seller to sell on the web store.

One of the immediate problem that rises with the web store owners is to promote products on their newly turned marketplace to divert the visitor’s attention. Therefore, various efforts and promotion campaigns are required to be made by the web store owners to promote the store. It helps in growing the web store visibility and at the same time the customers get to know the newly added purchase options on the web store. If properly promoted and talked about, the marketplace can lure a large number of visitors to the web store and also help the sellers make profit.  

The promotion on the marketplace must be made in such a way that it is effective in luring the customer and at the same time highlighting the different features introduced. It may be a tough target for the web store to do so but apparently efforts are needed to be made. For now there are plenty of options available in front of the web stores to make the promotion campaign successful and at the same time smoothly. The selection of the right approach and better medium is the thing that can fulfill all the required attention.

Here are some of the tips which can help in crating effective promotion campaign on marketplace.

1. Use of Social Media

Social media has proved to be one of the effective means in order to promote eCommerce store. The web store owners could use the various features of social media to promote the web store effectively. As for today mostly all the Internet users have access to social media. The marketplace can collaborate with the various means of Social media in order to create a solid learning of the web store among the customers.

The web store may provide various links and promotional tabs on their Facebook or other social media sites where the customer can engage with the contents of the market place and at the same time get an assistance in browsing the web store. 

2. Email Marketing

Email marketing is one of the oldest known mode of promoting the web store. The web store may use various features in order to promote the brand. For instance, the using of the customers Email id that they have provided during the signup process can be utilized. With the access to the customer’s data the seller has always the option to keep the customers aware about the products on the web store.

A well composed mail describing all the features of the web store, including the products, deal, discounts, offers and all the brand that are available in the marketplace of your web store can be provided to the customer. The customer easily gets the information regarding this and can choose to search the store in search of better products. As the marketplace offers products from various brands hence, the chances are more for a customer to choose products from their suitable brand.

3. Various pop ups

           

Pop ups are one of the most effective way in order to promote the brands. The web store can always utilize the pop us to bend the customer according to their requirements. Suppose the seller wants to promote a particular product, hence they can use a pop up which provides the customers with various offers on that particular brand product. It enables the customers to explore new brands and at the same time the seller gets the desired audience for their brands.

The pop up can be made to look attractive and engaging depending up nth requirement of the seller. Most of the time, creating interactive pop ups results in better output, Thus, the seller must emphasize on creating quality pop ups. It will help in better promotion and at the same time, the customers can get to know the brand better and in more engaging manner.

4. Discounted sales

The idea of sales is one of the most suited approach in order to promote the products. Most f the time, a customer will be attracted to the web store after they are shown with various offers and discounts that are thrown away by the stress to the customers. According to a survey, “46% of the customers readily agree to buy a product after they see an added discount or offer with the product”. So, following this approach will surely help the web store in popularizing the reach of the products.

Also, at the same time the customers also feel like getting a better deal so they may be molded towards using the services offered by the web stores more often. It is one of the effective way for retention of the customers. It ultimately results in rise in sales and effective conversions.

5. Shipment assistance

The customer can also promote the product by providing shipping assistance to the customers. Supposedly, a new brand is planning to launch their product and they want more customers to follow them. Thus, providing an assistance with the product shipment will definitely win people’s trust and they will be delighted in hearing such an offer from the seller. The seller can also extract the customers Email id while providing them shipping assistance. The customer won’t hesitate to provide the seller with the Email id in return for getting a well-received product from the seller that provides shipping assistance as a part of the purchase.

The seller can use the customer’s data in order to inform them about the future products of the brands and divert the customer’s attention back to the web store. It helps in promoting the marketing at a very good level. Thus, making promotion an easy and achievable approach for the web stores.

Conclusion

The conversion of the web store into marketplace comes with a pack full of advantages but with several complications. The sellers needs to be clear about their promotion campaign. If everything is done in a precise and strategic manner than the success of the marketplace is assured.

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3 Tips to drive sales through your old stagnant inventory stock

Implement steps to clear off your old inventory stock.

Old stagnant inventory stock is a pain for every eCommerce store owner as it affects the product sales and conversions. Due to the moody purchasing behavior of customers, eCommerce stores have to constantly update their product catalog to maintain the interest of their customers. With this pressure to offer something unique and extraordinary, the old inventory stock is usually forgotten.


With the passage of time, this old inventory stock becomes stagnant and it does not experience any product sales. This is definitely an area of major concern as it can affect the customer engagement and sales to a great extent. If you are unable to make movement in your old inventory stock, here is a quick guide that can help in optimizing your eCommerce conversions.         


Make your product more attractive through pricing comparison- One of the effective technique that has worked in favor of stagnant old stock inventory is the pricing comparison. Show your targeted customers how is your product a better option for them through effective price comparison chart. This strategy can work very well for your old inventory stock and can help you achieve lost eCommerce conversions. Once, your customers are well aware of the difference in the pricing structure of your product, your product sales will be higher. There are also PrestaShop plugins that can offer pricing related information to customers for driving product sales.


Grab customer attention through volume discounts- It is a known fact that customers are more attracted towards exciting product discounts on a site. Being a store owner, you can utilize this strategy for your old inventory stock and can clear off the “unsold” product items. Keep a tab of the upcoming events and occasion for your targeted customers. Based on the recent arrival of an occasion, you can offer high volume discounts on your old items to drive their sales. This can definitely encourage your targeted customers to go for a product purchase on your online store. 


Site owners having PrestaShop marketplace store can avail the services of deal manager plugins that can offer exciting shopping deals to customers. The strategy is best utilized by major eCommerce players like Amazon, eBay, Ali baba and others who offer large volume discounts to its targeted customers for higher eCommerce conversions. So, pair up your old stock items with your popular product items and offer discounts for encouraging sales.


Convey the scarcity about your product-  

Urgency in product stock leads to better customer engagement and sales.

Show your customers that your products are available for a limited time period only. E-Commerce store owners need to use terms like “Limited stock available”, “Only 4 left in the stock” or “Stock available until Friday” for arousing customer interest. This scarcity message will compel them to take a quick look towards your product. In this way, you will be able to draw shoppers towards your online store for better sales. No consumer would like to miss out an attractive “limited stock” deal and this can certainly work in your store favor. In case, you are having a PrestaShop marketplace store, you can avail the services of low stock alert extension that can inform you about the inventory status for deciding high volume discounts.


Don’t restrict your store sales till new product arrivals only but try to sell your old stagnant inventory stock also. By clearing your old product stock, you will be better prepared to improve your store eCommerce conversions. So, start implementing these critical tips today and make way for a new product stock.

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• OpenCart One Page Supercheckout to deliver a perfect online shopping experience
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How can you manage an effective Customer and Seller Support on a Marketplace Site?

These two Marketplace Addons provide the user-friendliest approach to achieve a two-way support system on your Marketplace site.

Marketplace model of eCommerce has proven to be a quite effective method for carrying out an eCommerce business. The pros of a marketplace are not only limited to a marketplace owner but is also capable of rewarding the sellers and customers with a range of choices and opportunities. Considering the Knowband PrestaShop Marketplace module, it is capable of providing all the essential and value-added features that a competitive marketplace site requires to grow in the era of huge competition from the rival sites.

Providing a better support system is the only way that can provide a business owner with the handful competitive advantages. Talking about a marketplace site, the responsibilities become double as according to the complex nature of marketplace model, your site needs to be capable of proving a two-way support system. One for the admin to sellers and other for the sellers to the customers. These two nodes on a marketplace site need to be properly coordinated to win the trust and confidence of the sellers as well the customers. No marketplace site can function without the sellers and so goes with the customers.

Here, I am discussing our two very effective Marketplace Addons that can provide you all the above-listed features and functionalities by coordinating the two nodes of your marketplace business.

PrestaShop Marketplace Sellers-Admin Ticket System Addon-

This Marketplace Addon allows the Sellers on your marketplace site to contact the admin as well as same goes to the admin when he wants to contact with the sellers. The communication goes both ways where a Sellers can contact the admin and the admin can contact the sellers with an immense ease. The communication is carried out in the form of emails where an email notification is sent to the receiver to inform about the message.

Some enticing benefits of this Marketplace Addon are:

1. Provides an anytime method for the admin to contact the sellers.

2. Provides the same ease to the sellers to contact the admin at any time.

3. Proper Notification System to notify the receiver through emails.

4. The user-friendly thread views to provide the easiest way to track the conversion and send the emails to both the sellers and admin end.

5. Proper separate Menu tab for the admin to manage the tickets in provided at the back end.

6. The user interfaces to change the status and priority of any ticket at any time.

7. Both the sellers and admin can reply to the messages from the thread view itself.

PrestaShop Marketplace Customers-Sellers Ticket System Addon-

Customers are the most important part of any marketplace or eCommerce site. We need to provide them with the exceptional support to gain their trust and customer loyalty. Providing the best customer support is not an easy task. You require having a quite competent support system installed on your eCommerce site. This Marketplace Addon proves the same kind of efficiency you would desire from any effective eCommerce support system for the customers.

The sellers get a panel to view all the tickets raised by the customers. This central location is provided at the front end itself. When any customer sends the message to sellers, both the customer and the seller receive a notification via email. The panel provides a great ease of managing the tickets. For example, the seller can set the status and priority of any ticket at any time. The front end is presented to the sellers and customers as a thread view which tracks all the conversation occur in the particular thread.

Benefits of this Marketplace Addon your store are:

1. Provide the notification via email to both the seller and the customer when a new message arrives.

2. On all the product pages, the option to contact sellers is provided which ensure the ease of contacting any seller at any time.

3. The same contact option is also provided on the each seller profile page.

4. Any seller who does not wish to provide the support can disable the system for himself only from the front end dashboard of the sellers.

5. The seller can manually configure on which product page he/she wants to show the contact Seller's option.

6. The email id can be easily changed or configured at any time by the seller on which he/she wants to receive the notification.

Both the Marketplace Addons are Multi-store compatible and provides a great ease of installation and configuration. The SSL compatibility and Multi-language support add to their extensive nature.

Related Blogs:

• A PrestaShop Plugin for converting your store into a brilliant Marketplace- Part 1
• A PrestaShop Plugin for converting your store into a brilliant Marketplace- Part 2
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• Some PrestaShop Plugins to Assist Your Online Marketplace Store