Why Every eCommerce Sites Needs to be Active on Facebook

The rise of the social media has drawn an attention of the eCommerce industry towards them. Due to a tremendous increase in the number of people who are active on social media platforms like Facebook, Instagram and Twitter has given a motive to the web stores to use these as a platform to grow their stores. Most of the time, the web stores require a well-established platform with a better web traffic and the sites like Facebook well suits the purpose. Thus, it is a good to use Facebook as a source of marketing tool for the web store.

One of the important feature of the Facebook that can help the users in reaching out to different information would be through the wall post. The web stores can use this feature to promote their products to the users and tell them about any upcoming product or sales. The Shopify FB wall post module can help the web stores to utilize the wall post feature on Facebook and increases the product visibility through manual wall post or automatic wall post. This is one of the added feature which enables the web stores to target the customers accordingly. 

The manual wall post allows the seller to display the new products when the chances of visitors taking a look at the product is at peak. It opens the concept of marketing by analyzing the traffic generated in the site at a particular time. The seller can pop the wall post informing about the arrival of new products and the remaining stock on old products such that it reaches maximum number of visitors, making immediate conversions.

The automatic wall post makes sure that the visitors can have a look on the new products and the stock alert on a regular basis. The automatic generated wall post can be displayed at frequent intervals such that the information about the product is fetched to the visitors. This type of wall post are engaging and attracts the visitors to take a look at the web store, generating higher revenues.

Let us discuss some of the advantages of using Facebook as a marketing tool.

Product visibility

        

One of the important factor that determines the success of any web store is the visibility of the product. Most of the time, the web stores are not able to generate better sales due to the lack of product visibility. In this case, the FB wall post an help the web stores to showcase their product in front of a large number of users. Thus, the visibility criteria is solved to a very large extent. Most of the people are likely to look at the post and the chances of making a sale are increased considerably.

Better platform

The absence of a platform is the immediate need of the sellers. With the presence of a trusted and well known platform the faith of the customers is stored in the products. Thus there are better chances for the web store owner to make a good will out of the selling of products. Facebook is one of the well set platform and the popularity of Facebook is a hint to the large user base that it hosts.

Easy Access

The web store can get access to the Facebook by using the Facebook store module. The module enables thee web stores to make a sales on the products on the Facebook itself. The customers can easily access the web stores from Facebook without having to actually visit the web store separately. It is one of the factor that makes Facebook one of widely approached platform in order to be used as a source of marketing tool by the eCommerce store.

More conversions

                                   

The easy access to a large number of people gives the web store a better chance to make conversions. As the user base of the Facebook is way too large, hence the chances of people purchasing the products is way too much. The web stores are surely going to get a boost in the number of conversions. On an overview level using Facebook as a source of marketing is expected to bring a boost of around 13% in the total number of conversions mad by the web store.

Social Sharing

One of the best feature that helps the web stores in growing them is social sharing. It is the feature of sharing the products that the customers liked to their known ones. The customer may find some of the products made available be the web store to be worthy of mentioning to their family and friends. In this case thy can use the social sharing feature. It is like promotion of the product for the store without the actual involvement of the store. It helps in making sure that the product is reached out to the maximum number of people.

Improved User experience

The experience if the user is enhanced to a lot extent after getting access to the web store through Facebook. The customers are always in search of better options to make purchase and alternative platform to keep a track on the favorite products. The introduction of the store on Facebook will surely encourage them to make a purchase and access the web store. Most of the people prefer to get access to the web store using Facebook. Hence, thus step is surely going to enhance the user experience regarding the web store and any also drive them to make more purchases from the web store.

Over to You

The immediate need to promote the web store in order to gain better traffic and sales has evolved the use of social media as a powerful marketing tool. The general social media trend can be followed by the web stores in order to improve their sales and conversions. Facebook is a powerful tool and the web stores can always utilize the different aspect to mold it to their advantage.

How can the Thank You Page Optimize the Website Conversions?

The concept of remarketing of the products to the customers after they have made a purchase is quite old. The web stores are always in search of making better sales to a customer. As, remarketing is a better approach because the customer already trusts the web store and has made a purchase, so the web store owners need not to put large efforts to convince them more. In this context, the web store owners can always come up with better ideas which can help them to make more and better sales to the existing customers.

One of the lead to remarket the products to the customers can be made through Prestashop Thank you page module. As, after the purchase made by the customers is completed the web stores ends the session with a thank you post and assures the customers with a timely delivery. What if, this page can be used as a source to remarket other products to the customer? The web store can use this page creatively and bring out some of the better purchasing options with feasible recommendations to the customers. It will help customer make a purchase and at the meantime the store generates revenue.

The customers always look out for the option to a safe and better shopping and if the web store provides them with it then they are likely to make more purchases. Thus, it becomes quite easy to remarket. The web stores can easily optimize the thank you page to present it better by showing the related products or some combo products that are frequently bought with the products. Generally, it is a better approach to ask people for a choice rather than a question. It helps the customers to think straight and act fast.

Let us discuss how thank you page optimization can helps in conversions.

By showing better products

As the customer approaches the thank you age, the web store owner can come up with better ideas and products and showcase some of the quality products to the customer. There is a better chance that the customer is likely to make a purchase from the web store as they have a purchase recently. The customers may like the approach of providing them better products and out of modesty may make a purchase on one of them.

Video marketing

One of the most effective way of making sales is by using product video. The web store may present the customers with some of the products with a brief description using the product video. It has been observed that, “Around 43% of the customers refer to make a purchase after watching the video description for the product”. Thus, it is one of the better approach to remarket the product to the customer using the thank you page. It will bring the best features to your customers and at the same time encourage the customer to make a purchase. 

Recommending combo products

Image Source: Amazon.com

How about offering the customers with a choice rather than asking a question to make a purchase. The chances are quite good that the customer will make a purchase after being asked for a choice. Thus, the web store can use the thank you page to recommend some of the frequently bought products with the products they have made a purchase. It is more likely to make a sale as the customers might require the item and maybe the item’s functioning is directly affected by the product unavailability.

Better exposure to other deals

The web store can also throw light on some of the other products to the customers by providing better deals on those products. As the web store is trusted by the customer and they are more likely take a check on these products as suggested by the web store. Thus, the sellers can use the opportunity to remarket some of the better products to the customers. It can be done in many forms. Moreover, the web stores need not to put a lot of effort in convincing the customers. It is one of the easiest way to convince the customers to re market the product by providing them with better deals on the purchase of other products.

Promotional sales

The idea of making sales by using some of the promotional method is also fruitful. The web store can ask the customers to make a purchase on some of the products as a part of some of the event. The customers are more likely to buy an item, if it is provided to them under the actual price. It has become a trend for the web stores to keep providing sales on the products as a promotional sale. It attracts the better audiences and the chances of making sales is also common due to the discount provided to the by the web stores.

Promote your social media

The web store must always try to promote them as much as possible. In this context, web store may ask the customers to like their social media page or subscribe to their web store. This helps the web store to keep in direct touch with the customers and the webs stores can always provide the customers with the latest information about the additional of ay new product or any ongoing sales on the web store. The chances of making sales are better if the customers are updated and fetched with right amount of information by the web store owners.

OVER TO YOU

The thank you page is one of the better way to generate another conversions. The web stores needs too b ready for situations like this. It is one of the exit intended pop up which can be utilized properly by the web store owners to get more conversions. The customers can always be molded by providing them with better products and at the same time offers pertaining to those products really drives them to make a purchase.

For more information about Prestashop Better Thank You Page Module visit here:-

Module Link: https://www.knowband.com/prestashop-better-thank-you-page

Youtube Link: https://www.youtube.com/watch?v=kldxXTiWaCg

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-better-thank-you-page/

4 Unavoidable Factors for a Successful Web Design

The first thing that a customer encounters as soon as he makes an entry to a website is the design. It is one of the thing that either delights the mood of the customer or kills it. Most of the time a customer makes up his mind at the first glance or impression that the website makes on the customer on the first instance. Therefore, it becomes quite important for the web store owners to design the website in such a manner that it provides a positive impact on the customer and the customer would like to explore the website and move closer to making a purchase.

Though, every web store owner wants to get better sales by providing the best quality products and services in terms with the products. The first thing that makes up the mind of the customer to check the product would be the website layout or design. It gives a brief idea about the products in the web store and whether or not the customer would like to make a purchase from the store or not. Thus, the web store owners must try to incorporate various features on the website in order to improve the experience of the customers in terms of better assistance and a good website design.

A good website offers a better navigation to the customers and at the same time provides them with all the features that makes their purchase quick and easy. If a website provides these features then the customers leave with a smile on their face and are also expected to return back to the web store in the near future to make pa purchase. Thus, a better website design doesn’t only guarantees a happy customer but the retention of the customer by the web store due to the better services provided.

The need for a successful and better design of the website is quite necessary. Let us discuss some of the factors that are unavoidable for a successful web design.

1. Social Login 

One of the most important tool for a web store is to provide easy access to all the visitors. In this process, most of the time the website are designed in such a way that they require a complete signup process followed by registration to the web store. Thus, the long and time killing procedure kills the enthusiasm of the customers to browse the store, resulting in loss of customers. Thus the web store must try to provide easy access to the new visitors.

One of the way is to use the social login feature. The Social login module enables the customers to browse the web store and signup using their Social login details. As most of the customers already have id in one or the other platform. Thus, the web store can use this details to provide easy access to the customers. This helps in reducing the efforts of the customers and at the same time saves a lot of time also.

2. Call to Action

Any website will not be fulfilling its purpose, if they can’t engage the customers to their CTA features. The web store will like to redirect the customers to various actions such as like, share, comment, Call to action feature becomes an important aspect for the website design. The admin can always check for the feasibility of different CTA’s by using different tools such as A/B testing or Heat map tool. They provide a better insight through the experience and general practice of a customer to browse the various CTA’s on the website. If a website is not able to convince the customers through their CTA’s then it is survey a failed version of a website design and the admin needs to work on it. One of the important factor which results in optimization of the web pages.  

3. One page checkout

The process of making a purchase involves lot of steps such as browsing the store, selecting the products, making choice and at the end going through the painful step of making all the entries in order to complete the transaction. The process is lengthy and the customer may feel annoyed reaching to the last part. The lengthy checkout process may annoy the customer and chances are more likely that he may exit the web store and cancel the order. This results in the rise in number of abandon carts. Thus, the web store owners must try to provide the customers with the option of one page checkout. In order to do so the web store owner any use the Magento one page checkout module. The module provides the required assistance to the customer in order to make easy payment and get completed with their order within a single page. It saves the customer to save their time in filling out the lengthy forms and helps them to get product as soon as possible.

4. Feedback and reviews

The consistent need of a web store owner would include fulfilling the demands of the customers and trying to provide products and features as peer their convenience. In order to be able to do so, the important thing would be the interaction with the customer. A better website design would include customer’s reviews and feedback as a part of the shopping. The customers can share their views on the services offered and if there are any pitfalls in the website then the web store owners can immediately track it down and correct it. Exchanging information is the art of developing and in the eCommerce it is more important to keep improving and trying to minimize the scope of error.

Over to You

A better website provides every necessary feature that is required to provide the smooth shopping experience to the customer. In this context, the web store can always follow the latest social media trends to stay ahead. The website must be made to provide better interaction with the customers and they may never feel like to miss out from the web store.

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6 Innovative Ways of Offering Giveaways to the Online Customers

Driving the web traffic to the store is always the key to enhance the conversions. Thus, the primary aim of the eCommerce owners is to create an engaging environment so that visitors take a look at the web store and at the same time do engage themselves with the product, ultimate leading to a positive conversions.

One of the better idea to motivate the customers to visit your site is by offering giveaways. The basic idea is to encourage the people to complete their transaction. Usually the visitors will be encouraged and happy after receiving a free item from the web store. In the curiosity to avail their gifts, they are more likely to explore the web store. Thus, it provides the web store to showcase other product into the web store to the customer in order to make better sales.

Though, there are many ways in which the store owners can promote the visibility of the web store but providing visitors with free products is definitely one of the vest way. The owners need not to put extra effort in order to call the visitors to the web store and apart from that the owners can arrange various other events which can help them to improve web store traffic and visibility by assigning certain simple task to the customer. No doubt the customer will readily give certain amount of their time in order to receive a free gift product.

Let us discuss some off the innovative ways in which the web stores can provide giveaways to online customers.

1. Pop ups

The utilization of pop up is not limited towards making the website appearance look better. They serve multiple purpose. One of the purpose served by them is to provide giveaways to the visitors. The website can always use innovative pop us such as spin and win which has certain giveaways as a part of the offer which can be availed by the customers after spinning the wheel. Thu, the customers gets a feel of laying a game and if they land on one of these offers it may be claimed as a prize by the customers. Thus, one of the innovative way to provide giveaways to the customers. 

2. Scratch Coupons

Scratch coupons are one of the simplest form of providing the online customers with better offers. The website can randomly select visitors and provide them with scratch coupons which can be redeemed by the customers to make a purchase on the product. The curiosity to know more about the amount of the coupon will surely enable the customer to explore the website and search the product for purchase. The Shopify Scratch Coupon is one of such module that enables the website owners to provide this facility to the customers.

3. Surveys

The web store owners can always ask the customers to participate in the small surveys in order to learn better about customer’s behaviors. The interests and the expectation of the customers form a web store can be known after running a bunch of surveys. The customers will happily participate in these surveys in return for gifts. Thus, a better and unique idea, where both the customer and the web store owner are benefitted just in exchange for certain information which may cost nothing to both of them.

4. Campaigns

The small campaign can be run down by the web store owners, where the web store owners can ask the customers to provide them with the basic details such as Email address or social media access to information in return for some freebies. Most of the time, the customer wouldn’t give a second thought to these offers as it nearly takes 2 minutes to provide all these information The web stress get fetched with all the required data and they can use this data in the future in order to promote their products to the customers via Emails or other forms. Thu, a win-win situation for both the seller and the customers.

5. Share entries

The web stores can always ask the visitors to share their entry in order to participate in the contest. In order to do so, the customer need to sign up for the web store and register the there. The visitors are more likely to register them in return for getting a chance to win something. The web store may randomly select some of the people and reward them. This is a clear approach as the web store gets registration while visitors gets a chance to in the freebies.

6. Referrals

The better approach of promoting the web store among the people is by asking them to bring maximum referrals. Most of the people will start to promote the web store with their family and friends. This will lead to a lot of amount of registration the web store. The web store can select some of the people who have brought most referrals to the web store and reward them accordingly. This features enables the web store to initiate a chain of promotion of the web store and improve the store visibility to a very large extent.

Over to You

The idea of providing freebies and giveaways to the customer is always quite fruitful. The web store can get the required attention by using this method. Moreover, the basic idea to improve the store visibility is quite achieved by using this approach and most of the people who have won a freebie or code are likely to avail the service by making a purchase from the web store.

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5 Ways for Increasing Mobile App Engagement and Ensure User Retention

The advent of mobile app in order to promote the eCommerce store is an important step in the growth of the business. Most of the web store already have a mobile app as they are a better and reliable source of making a purchase from the web store rather than desktop sites. The increasing popularity of the mobile app may also be accounted for the various features offered by the mobile app which can’t be accessed while browsing the web store using the desktop site.

The launch of a mobile app is a very easy task. The web stores can use Mobile app builder in order to get a mobile app for their web store. The main target for the web store owners is to develop such an app which is engaging and is able to interact with the customers in a positive manner. App which is able to connect with the customers has a very high chance of making conversions, thus it becomes an important aspect for thee web store to keep in mind. The customers are more likely to make purchase using an app which has a better user interface.

There are numerous ways in which the mobile app can be made engaging for better customer experience. One of the added advantage of making the mobile app engaging is the customer retention. If a customer finds the mobile app satisfying then they would rather stick to the web store through the app. It helps the web store to improve the web store fan base and significantly earn the profit by making more sales. Customer retention is one of the most important aspect to be considered while designing the mobile app. The retention of the customer decides the growth of the web store.

Let us discuss some of the ways for increasing mobile app engagement and ensure user retention.

Personalization

Personalization is one of the major factor in determining the growth of the mobile app. It provides the customer with a better and unique experience. The web store should try to personalize their mobile app timely. It helps in making the concept of shopping through app more relevant for the customers. As the apps don’t deliver uniform experience therefore, the app must be customized regularly in order to deliver more to the customer. The more a mobile app is able to provide the related content to the customer, better are the chances of the web store to get a customer. Personalization plays an important role in retention of customers.

Navigation

One of the better ways in order to make sure the customer don’t face any difficulty while using the mobile app would be by providing them the easy navigation. Navigation may include the entry of the customer to the mobile app by using Social login to exit of the customer through thee guest checkout. Thus, a better navigation ensures the engagement as well as retention of the customer to the mobile app. It helps the customers to browse the mobile app easily, select a product, and make payment to check out of the store. Thus, providing the customers with the easy way through the web store.

Rewards

The customers should have a reason to keep using the mobile app. In this regard, the mobile app must constantly provide the customers with prizes and offers such that the customers are motivated to keep making a purchase from the web store using the mobile app. According t a survey, “About 70% of customers like to use mobile app to purchase products”. Thus, the expectations of the customers using the mobile app are more. Therefore, the mobile apps needs to fetch the additional incentives to these customers. It will help keep them engage to the mobile app and at the same time the chance to get better offers and rewards will result in retention of the customers.  

Notifications

                      

Why would a customer like to use your mobile app specifically?  The most suited answer would be, if you provide the customer with some additional features that would make them feel special. To serve this purpose the mobile app can utilize the Push notification option. Most of the time, the customer doesn’t have time to explore the web store and make decisions on which product to purchase. In this case, the web store must come to the rescue and notify the customers about the past products that they were searching r anything new that has recently arrived in the web store. It helps in filtering the customer’s search and also engages the customer to the web store to a very large extent.

Support

Support is one of the feature that the customers craves for. It is a general aspect that if a customer has any doubt about certain products or service on the mobile app then they would directly turn towards the support tam. Therefore, providing a support team which would help the customer all the time would hl the customer to have a pleasant experience using the mobile app. The mobile app can be covered using an online chat system, which can engage user and also provide them assistance during their stay on the web store. The assistance provided by the support tea also plays a very crucial role in determining the retention of the customer. A better assistance means the customer is sure to re-visit the web store using mobile app and make purchase.

Over to You

The mobile app development for the promotion of the web store is one the important factor in the progress made by the store. Therefore, special concern must be provided while designing the mobile app. Thee app must be incorporated with all the required feature such that it is able to connect with the customer and at the same time proves to be an efficient tool in retention of the customers. The increasing trend of M-Commerce has compelled the web stores to make the services better regarding to mobile app.

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6 Evidences that Prove you are doing Social Media Marketing the Wrong Way

The rise of the social media marketing has proved to be an efficient way I order to promote the ecommerce growth. The easy access and reachability of the social media makes it simple and approachable for the web store owners to reach out to the potential buyers. One of the important factor to be kept in mind when promoting the web store should be the inclusion of all the features that will help the customers to relate better to the web store. It helps them to make easy decision regarding the purchase of the product.

Though, the concept of social media marketing may seem to be fruitful for the eCommerce store owners but it is not the case every time. Most of the time, the results are positive only if the approach used by the web store owners is right. However, the results may be quite opposite if the approach is not proper and lacks roper attention. The web stores must be constant with the efforts and also take a look at the growth of their social media presence. If they analyze the growth of the social media is not up to the mark than there is a need of reconsidering about the approaches.

The web stores owners will know it, if the social media marketing is failing. As the influence of Social media market is quite large and in any case if the store is not getting the required response than it is a clear sign of wrong approach used in order to promote the web store over the social media. In this case, the web store must try to make use of a better approach and introduce the web store in the social media through different means.

Let us discuss some of the evidences which proves you are doing social media marketing the wrong way.

Low/No Response

Even bad kind of marketing is some kind of marketing. If your post or brand is not receiving any response from the customers or very low response than it is a clear sign that the brand is not being promoted in the right way. The web store needs to put more effort on the promotion or maybe need a change in the pattern of the promotion. It is one of the most important thing for the web store owners. There must always be a response, no matter the nature of response.

Inconsistency

If there is an inconsistency shown by the web store in order to provide a regular update of the products to the users that it is quite bad for the web store. This is one of the way where the web store fails to reach out to most of the customers. Thus, the web store must make sure that they are being consistent about the product or brand update that they make on social media. It helps in making a proper market base through the social media marketing.

Automation

The concept of automation plays a vital role in deciding the standing of the web store ratings in social media marketing. The web store must use the feature of the wall post in order to generate automatic wall post at frequent intervals such that the customers are informed on a regular basis about the web store. It also helps in making sales as the customer may like a product from one of the automatic generated post and go for it. Therefore, ignoring the automation of the wall post may prove one of the costliest mistake for web stores.

Expanding the store too thin

The promotion of the web store must be done in a proper manner. No one is an overnight star, it takes years of dedication and promotion to achieve the success. The same goes for promotion of the web store on social media. If you are promoting your web store across too many social media platforms than you are most likely to lose out on most of them. Therefore, a better approach would be starting to grow the presence of your web store through 2 or 3 most favored social networking sites. After a successful potion on these platforms, the web store my start to look over other platforms.

Fan following

Most of the web stores, when promoted properly on social networking sites acquire a healthy amount of followers. If this is not the case for the web store on social media then the approach is lacking some kind of better approach and the store owner needs to give a good look at the scenario. To overcome this problem, of low fan following the web store may always use the tempting and luring offers in order to encourage the customers to follow the web stores on social media platforms. Web stores can always use Prestashop Facebook Fan page module to improve their fan following on Facebook. It helps in increasing the product visibility of the web store over the social media.

Keeping a track 

The key to running a successful web store would be followed by the constant measures and checks of all the progress made. If the web store is not keeping a track or measure of the recent success or failures than it becomes very difficult for the web store to compare the present results to past results and all the efforts goes in vain. Thus, maintaining proper records and concerning them when time demands would be one of the best approach to make sure of the growth achieved by the web store.

Over to You

The social media has turned t be effective in certain ways but talking strictly, it does not guarantee the success of the web store. The utilization of social media to gear up your web store is only possible if the steps taken by the web store owners are proper and lead to a definite path. This will surely help the web store to grow and attain better height in terms of business done.

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4 Reasons Online Shoppers would Love Gamified Pop-ups at your eCommerce Store

One of the basic idea to provide an interactive platform for marketing is to get better customer engagement. The eCommerce store always try to make shopping a fun and better experience for the customers. Most of the time a customer would prefer to purchase the product if the presentation of the product is made in an interactive manner. Thus, it becomes an important point for the store owners to provide the customers with sufficient features. Hence, making store better by providing different features enhances the store visibility and at the same time engages the customers too.

One of the best way to do is by introducing pop ups to the web store. The pop u do work in an interesting manner providing a better an interactive way of shopping to the customers. Customers love to get deals and discounts on the purchase they make through eCommerce stores. The pop up seem to be serving the purpose. With the introduction of thee gamified pop ups the sellers can always make sure that the customer has fun and at the same time they get offers in order to make a purchase.

In order to make your Shopify store more interactive the store owners can always introduce the feature of Shopify wheelio plugin. The pop up is a modified form of a roulette, where the customers can spin the wheel and at the same time they can avail offers as provided by the seller. It makes shopping more fun and better experience for the customers. The better the experience, more are the chances of making sales and getting better conversion rates on the web store. 

Let us discuss how can the gamified pop up help grow your eCommerce store.

Highly Interactive

The introduction of the pop ups make the web store highly interactive. Most of the time if the customer is made to avail offers by using a pop up in the form of game than it helps the user to connect better and at the same time make better purchases. Thus the pop up prove to be a great step in understanding the customers and helping them make purchase. Meanwhile, the offers provided by the seller are based on his choice, so the seller also makes a good amount of profit and no doubt better conversions.

More Engaging

According to a survey, “Almost 54% of the customers would love to avail the offers and make a purchase after they have been provided with some discounts or deals by the web store”. Thus, the introduction of the pop us make the web store more engaging for the customers. It helps the customers to make better purchases on the products they like. The gaming sense of the pop ups keeps the customers engaged throughout their stay on the web store. It helps the seller in generating better revenue through sales and at the same time the rate of effective conversions are also increased.

Alluring offers

One of the rising problems for the store owners is the increasing number of abandon carts. The idea of introducing pop up can help resolve the matter. As most of the customers cancel their transaction on their wish list mainly due to price. Thus by introducing gamified pop us the seller can be assured that the customers now get a good discount or offers which can be used to make purchase of their products. Thus it helps in reducing the number of abandon carts which helps the sellers in making better sales and at the same time generating higher revenues.

Better experience

Any customer would love to get a better experience while shopping. The engaging pop up makes it a plus point for the sellers. The seller now have a better customer experience as the customers are already occupied by pop ups. The key idea to provide various offers and discounts in an exciting manner encourages the customers to make a purchase. While at the same time the seller has also an advantage of making a trusted customers. It is a win-win situation for both the sellers and the customers. Thus, introducing pop up serves the purpose.

Conclusion

The pop up are one of the most interesting way too catch the customer’s eye. They help the seller to make better sales and at the same time also benefits the customers by providing better and reasonable offers on their purchase. Thus, incorporating the pop up helps the eCommerce store owners to grow at a rapid rate and at the same time provides the customers with a better and fun experience.

Tips for Creating Effective Promotion Campaign on Prestashop Marketplace

“With great powers comes greater responsibilities”. The quote holds true for the eCommerce stores too. In the meantime, when the web store has been successfully turned into marketplace, the web stores needs to provide better services to the customers. A web store can be integrated to the marketplace easily by using the Prestashop multi-vendor marketplace addon. The module provide an easy way of integrating the web store to the marketplace. All that is needed to be done by the web store owner is just install the module and they are all set to start getting new seller to sell on the web store.

One of the immediate problem that rises with the web store owners is to promote products on their newly turned marketplace to divert the visitor’s attention. Therefore, various efforts and promotion campaigns are required to be made by the web store owners to promote the store. It helps in growing the web store visibility and at the same time the customers get to know the newly added purchase options on the web store. If properly promoted and talked about, the marketplace can lure a large number of visitors to the web store and also help the sellers make profit.  

The promotion on the marketplace must be made in such a way that it is effective in luring the customer and at the same time highlighting the different features introduced. It may be a tough target for the web store to do so but apparently efforts are needed to be made. For now there are plenty of options available in front of the web stores to make the promotion campaign successful and at the same time smoothly. The selection of the right approach and better medium is the thing that can fulfill all the required attention.

Here are some of the tips which can help in crating effective promotion campaign on marketplace.

1. Use of Social Media

Social media has proved to be one of the effective means in order to promote eCommerce store. The web store owners could use the various features of social media to promote the web store effectively. As for today mostly all the Internet users have access to social media. The marketplace can collaborate with the various means of Social media in order to create a solid learning of the web store among the customers.

The web store may provide various links and promotional tabs on their Facebook or other social media sites where the customer can engage with the contents of the market place and at the same time get an assistance in browsing the web store. 

2. Email Marketing

Email marketing is one of the oldest known mode of promoting the web store. The web store may use various features in order to promote the brand. For instance, the using of the customers Email id that they have provided during the signup process can be utilized. With the access to the customer’s data the seller has always the option to keep the customers aware about the products on the web store.

A well composed mail describing all the features of the web store, including the products, deal, discounts, offers and all the brand that are available in the marketplace of your web store can be provided to the customer. The customer easily gets the information regarding this and can choose to search the store in search of better products. As the marketplace offers products from various brands hence, the chances are more for a customer to choose products from their suitable brand.

3. Various pop ups

           

Pop ups are one of the most effective way in order to promote the brands. The web store can always utilize the pop us to bend the customer according to their requirements. Suppose the seller wants to promote a particular product, hence they can use a pop up which provides the customers with various offers on that particular brand product. It enables the customers to explore new brands and at the same time the seller gets the desired audience for their brands.

The pop up can be made to look attractive and engaging depending up nth requirement of the seller. Most of the time, creating interactive pop ups results in better output, Thus, the seller must emphasize on creating quality pop ups. It will help in better promotion and at the same time, the customers can get to know the brand better and in more engaging manner.

4. Discounted sales

The idea of sales is one of the most suited approach in order to promote the products. Most f the time, a customer will be attracted to the web store after they are shown with various offers and discounts that are thrown away by the stress to the customers. According to a survey, “46% of the customers readily agree to buy a product after they see an added discount or offer with the product”. So, following this approach will surely help the web store in popularizing the reach of the products.

Also, at the same time the customers also feel like getting a better deal so they may be molded towards using the services offered by the web stores more often. It is one of the effective way for retention of the customers. It ultimately results in rise in sales and effective conversions.

5. Shipment assistance

The customer can also promote the product by providing shipping assistance to the customers. Supposedly, a new brand is planning to launch their product and they want more customers to follow them. Thus, providing an assistance with the product shipment will definitely win people’s trust and they will be delighted in hearing such an offer from the seller. The seller can also extract the customers Email id while providing them shipping assistance. The customer won’t hesitate to provide the seller with the Email id in return for getting a well-received product from the seller that provides shipping assistance as a part of the purchase.

The seller can use the customer’s data in order to inform them about the future products of the brands and divert the customer’s attention back to the web store. It helps in promoting the marketing at a very good level. Thus, making promotion an easy and achievable approach for the web stores.

Conclusion

The conversion of the web store into marketplace comes with a pack full of advantages but with several complications. The sellers needs to be clear about their promotion campaign. If everything is done in a precise and strategic manner than the success of the marketplace is assured.

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8 Aspects you must Consider Before Building a Mobile App for your Company

Mobile apps have become the soul for every web store. If you are planning to improve the visibility off your web store then launching a mobile app would be one of the basic step in doing so. Most of the successful web stores have already launched their mobile app which provides equal ease and better facilities from the web store. Most of the time, a customer would prefer to shop on mobile apps rather than using the desktop sites due to various advantages. It becomes an important aspect for improving the web store growth.

In the meantime, the growth in number of mobile phones has increased considerably and the easy reach of the internet to mobile phones has made it easy for the web stores to collect the customers through mobile apps. Therefore, the shifting of trend is a very natural reflex. In the eCommerce world, “More opportunities will keep striking, if you are open to innovation”. Thus, the idea of making service better in a creative way helps the web store owner to gain more profits from the web store. IT also ensues the customer’s return to the web store to make future purchases.

The mobile apps are a collection of various features. Most of the time launching a mobile app must not be the easiest thing to do. It requires a lot of research and study in order to launch a fully satisfying mobile app. The basic idea of the web store about launching the mobile app is that it should be an improved version of their web store. To justify the mobile app a lot of study has to be conducted else the chances of its failure are quite large.

Let us discuss some of the step that must be considered before launching the mobile app for the web store.

1. Take a survey

Any mobile app would not be a success, if it takes into consideration about the basic requirement of the customer. Thus, taking a survey before launching the app may provide the web store with the basic understanding of the customers. The web store may be molded according the results from the survey and at the same time services can be modified.

2.  Easy login options

The access to mobile apps must be made easy and better. It may be a possibility that some of the customer may be using the mobile app for the first time, so they may hesitate in filling up the lengthy forms. Therefore the mobile apps must provide the easy login options for the customers like social login or browse the store as guest.

3.  Make it attractive

One of the basic requirement of the mobile app is attractiveness. More customers are likely to engage them if the different aspects of the mobile app are customized. For instance if the customer is willing to know a product better than the mobile app must provide with a separate section of product description to meet customer demands.

4.  No Compatibility issues

Every customer would use a different phone while their phone may be running in different platforms. Thus, making the mobile app to be compatible with various platforms like iOS, Windows, Android etc. It helps the customers to explore the web store from any mobile phone irrespective of the platform their phone works on.

5.  Better interaction

The better way of connecting to the customers is by providing the customers with interactive elements in the mobile app. It can be done by introducing various theme layout for different categories of items. The interaction can also be improved by providing an easy way of exploring the web store.

6.  Multiple language

An increased concern for most of the web store is language issues. Most of the time customers prefer to browse the web store preferring the language they are most comfortable with. Thus, mobile apps must be provided with multi-lingual support feature such that the customers doesn’t have to face any difficulty in making purchase due to the language issues.

7.  Better navigation

The navigation of the mobile app must be kept easy and simple. The customers would love to explore various section and categories of the web store. Thus, the mobile app must be provided with more links and ages for different products so that customers can get a better insight of the web store.

8.  Simple checkout

The process of making purchase is tiring enough, so the mobile app must be provided with the option of simplified checkout to the store visitors. The customers should have the ease to make their payments and exit the store within few clicks. It ensures a happy and satisfied customer.

Over to You

The mobile app may prove to be a great option in making the web store attain success. The idea of launching mobile app may look easy but there are always several complications achieved in doing it Thus, the web stores must take a deep look in the trends that may help them boost their sales.