5 Ways for Increasing Mobile App Engagement and Ensure User Retention

The advent of mobile app in order to promote the eCommerce store is an important step in the growth of the business. Most of the web store already have a mobile app as they are a better and reliable source of making a purchase from the web store rather than desktop sites. The increasing popularity of the mobile app may also be accounted for the various features offered by the mobile app which can’t be accessed while browsing the web store using the desktop site.

The launch of a mobile app is a very easy task. The web stores can use Mobile app builder in order to get a mobile app for their web store. The main target for the web store owners is to develop such an app which is engaging and is able to interact with the customers in a positive manner. App which is able to connect with the customers has a very high chance of making conversions, thus it becomes an important aspect for thee web store to keep in mind. The customers are more likely to make purchase using an app which has a better user interface.

There are numerous ways in which the mobile app can be made engaging for better customer experience. One of the added advantage of making the mobile app engaging is the customer retention. If a customer finds the mobile app satisfying then they would rather stick to the web store through the app. It helps the web store to improve the web store fan base and significantly earn the profit by making more sales. Customer retention is one of the most important aspect to be considered while designing the mobile app. The retention of the customer decides the growth of the web store.

Let us discuss some of the ways for increasing mobile app engagement and ensure user retention.

Personalization

Personalization is one of the major factor in determining the growth of the mobile app. It provides the customer with a better and unique experience. The web store should try to personalize their mobile app timely. It helps in making the concept of shopping through app more relevant for the customers. As the apps don’t deliver uniform experience therefore, the app must be customized regularly in order to deliver more to the customer. The more a mobile app is able to provide the related content to the customer, better are the chances of the web store to get a customer. Personalization plays an important role in retention of customers.

Navigation

One of the better ways in order to make sure the customer don’t face any difficulty while using the mobile app would be by providing them the easy navigation. Navigation may include the entry of the customer to the mobile app by using Social login to exit of the customer through thee guest checkout. Thus, a better navigation ensures the engagement as well as retention of the customer to the mobile app. It helps the customers to browse the mobile app easily, select a product, and make payment to check out of the store. Thus, providing the customers with the easy way through the web store.

Rewards

The customers should have a reason to keep using the mobile app. In this regard, the mobile app must constantly provide the customers with prizes and offers such that the customers are motivated to keep making a purchase from the web store using the mobile app. According t a survey, “About 70% of customers like to use mobile app to purchase products”. Thus, the expectations of the customers using the mobile app are more. Therefore, the mobile apps needs to fetch the additional incentives to these customers. It will help keep them engage to the mobile app and at the same time the chance to get better offers and rewards will result in retention of the customers.  

Notifications

                      

Why would a customer like to use your mobile app specifically?  The most suited answer would be, if you provide the customer with some additional features that would make them feel special. To serve this purpose the mobile app can utilize the Push notification option. Most of the time, the customer doesn’t have time to explore the web store and make decisions on which product to purchase. In this case, the web store must come to the rescue and notify the customers about the past products that they were searching r anything new that has recently arrived in the web store. It helps in filtering the customer’s search and also engages the customer to the web store to a very large extent.

Support

Support is one of the feature that the customers craves for. It is a general aspect that if a customer has any doubt about certain products or service on the mobile app then they would directly turn towards the support tam. Therefore, providing a support team which would help the customer all the time would hl the customer to have a pleasant experience using the mobile app. The mobile app can be covered using an online chat system, which can engage user and also provide them assistance during their stay on the web store. The assistance provided by the support tea also plays a very crucial role in determining the retention of the customer. A better assistance means the customer is sure to re-visit the web store using mobile app and make purchase.

Over to You

The mobile app development for the promotion of the web store is one the important factor in the progress made by the store. Therefore, special concern must be provided while designing the mobile app. Thee app must be incorporated with all the required feature such that it is able to connect with the customer and at the same time proves to be an efficient tool in retention of the customers. The increasing trend of M-Commerce has compelled the web stores to make the services better regarding to mobile app.

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6 Evidences that Prove you are doing Social Media Marketing the Wrong Way

The rise of the social media marketing has proved to be an efficient way I order to promote the ecommerce growth. The easy access and reachability of the social media makes it simple and approachable for the web store owners to reach out to the potential buyers. One of the important factor to be kept in mind when promoting the web store should be the inclusion of all the features that will help the customers to relate better to the web store. It helps them to make easy decision regarding the purchase of the product.

Though, the concept of social media marketing may seem to be fruitful for the eCommerce store owners but it is not the case every time. Most of the time, the results are positive only if the approach used by the web store owners is right. However, the results may be quite opposite if the approach is not proper and lacks roper attention. The web stores must be constant with the efforts and also take a look at the growth of their social media presence. If they analyze the growth of the social media is not up to the mark than there is a need of reconsidering about the approaches.

The web stores owners will know it, if the social media marketing is failing. As the influence of Social media market is quite large and in any case if the store is not getting the required response than it is a clear sign of wrong approach used in order to promote the web store over the social media. In this case, the web store must try to make use of a better approach and introduce the web store in the social media through different means.

Let us discuss some of the evidences which proves you are doing social media marketing the wrong way.

Low/No Response

Even bad kind of marketing is some kind of marketing. If your post or brand is not receiving any response from the customers or very low response than it is a clear sign that the brand is not being promoted in the right way. The web store needs to put more effort on the promotion or maybe need a change in the pattern of the promotion. It is one of the most important thing for the web store owners. There must always be a response, no matter the nature of response.

Inconsistency

If there is an inconsistency shown by the web store in order to provide a regular update of the products to the users that it is quite bad for the web store. This is one of the way where the web store fails to reach out to most of the customers. Thus, the web store must make sure that they are being consistent about the product or brand update that they make on social media. It helps in making a proper market base through the social media marketing.

Automation

The concept of automation plays a vital role in deciding the standing of the web store ratings in social media marketing. The web store must use the feature of the wall post in order to generate automatic wall post at frequent intervals such that the customers are informed on a regular basis about the web store. It also helps in making sales as the customer may like a product from one of the automatic generated post and go for it. Therefore, ignoring the automation of the wall post may prove one of the costliest mistake for web stores.

Expanding the store too thin

The promotion of the web store must be done in a proper manner. No one is an overnight star, it takes years of dedication and promotion to achieve the success. The same goes for promotion of the web store on social media. If you are promoting your web store across too many social media platforms than you are most likely to lose out on most of them. Therefore, a better approach would be starting to grow the presence of your web store through 2 or 3 most favored social networking sites. After a successful potion on these platforms, the web store my start to look over other platforms.

Fan following

Most of the web stores, when promoted properly on social networking sites acquire a healthy amount of followers. If this is not the case for the web store on social media then the approach is lacking some kind of better approach and the store owner needs to give a good look at the scenario. To overcome this problem, of low fan following the web store may always use the tempting and luring offers in order to encourage the customers to follow the web stores on social media platforms. Web stores can always use Prestashop Facebook Fan page module to improve their fan following on Facebook. It helps in increasing the product visibility of the web store over the social media.

Keeping a track 

The key to running a successful web store would be followed by the constant measures and checks of all the progress made. If the web store is not keeping a track or measure of the recent success or failures than it becomes very difficult for the web store to compare the present results to past results and all the efforts goes in vain. Thus, maintaining proper records and concerning them when time demands would be one of the best approach to make sure of the growth achieved by the web store.

Over to You

The social media has turned t be effective in certain ways but talking strictly, it does not guarantee the success of the web store. The utilization of social media to gear up your web store is only possible if the steps taken by the web store owners are proper and lead to a definite path. This will surely help the web store to grow and attain better height in terms of business done.

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4 Reasons Online Shoppers would Love Gamified Pop-ups at your eCommerce Store

One of the basic idea to provide an interactive platform for marketing is to get better customer engagement. The eCommerce store always try to make shopping a fun and better experience for the customers. Most of the time a customer would prefer to purchase the product if the presentation of the product is made in an interactive manner. Thus, it becomes an important point for the store owners to provide the customers with sufficient features. Hence, making store better by providing different features enhances the store visibility and at the same time engages the customers too.

One of the best way to do is by introducing pop ups to the web store. The pop u do work in an interesting manner providing a better an interactive way of shopping to the customers. Customers love to get deals and discounts on the purchase they make through eCommerce stores. The pop up seem to be serving the purpose. With the introduction of thee gamified pop ups the sellers can always make sure that the customer has fun and at the same time they get offers in order to make a purchase.

In order to make your Shopify store more interactive the store owners can always introduce the feature of Shopify wheelio plugin. The pop up is a modified form of a roulette, where the customers can spin the wheel and at the same time they can avail offers as provided by the seller. It makes shopping more fun and better experience for the customers. The better the experience, more are the chances of making sales and getting better conversion rates on the web store. 

Let us discuss how can the gamified pop up help grow your eCommerce store.

Highly Interactive

The introduction of the pop ups make the web store highly interactive. Most of the time if the customer is made to avail offers by using a pop up in the form of game than it helps the user to connect better and at the same time make better purchases. Thus the pop up prove to be a great step in understanding the customers and helping them make purchase. Meanwhile, the offers provided by the seller are based on his choice, so the seller also makes a good amount of profit and no doubt better conversions.

More Engaging

According to a survey, “Almost 54% of the customers would love to avail the offers and make a purchase after they have been provided with some discounts or deals by the web store”. Thus, the introduction of the pop us make the web store more engaging for the customers. It helps the customers to make better purchases on the products they like. The gaming sense of the pop ups keeps the customers engaged throughout their stay on the web store. It helps the seller in generating better revenue through sales and at the same time the rate of effective conversions are also increased.

Alluring offers

One of the rising problems for the store owners is the increasing number of abandon carts. The idea of introducing pop up can help resolve the matter. As most of the customers cancel their transaction on their wish list mainly due to price. Thus by introducing gamified pop us the seller can be assured that the customers now get a good discount or offers which can be used to make purchase of their products. Thus it helps in reducing the number of abandon carts which helps the sellers in making better sales and at the same time generating higher revenues.

Better experience

Any customer would love to get a better experience while shopping. The engaging pop up makes it a plus point for the sellers. The seller now have a better customer experience as the customers are already occupied by pop ups. The key idea to provide various offers and discounts in an exciting manner encourages the customers to make a purchase. While at the same time the seller has also an advantage of making a trusted customers. It is a win-win situation for both the sellers and the customers. Thus, introducing pop up serves the purpose.

Conclusion

The pop up are one of the most interesting way too catch the customer’s eye. They help the seller to make better sales and at the same time also benefits the customers by providing better and reasonable offers on their purchase. Thus, incorporating the pop up helps the eCommerce store owners to grow at a rapid rate and at the same time provides the customers with a better and fun experience.

Tips for Creating Effective Promotion Campaign on Prestashop Marketplace

“With great powers comes greater responsibilities”. The quote holds true for the eCommerce stores too. In the meantime, when the web store has been successfully turned into marketplace, the web stores needs to provide better services to the customers. A web store can be integrated to the marketplace easily by using the Prestashop multi-vendor marketplace addon. The module provide an easy way of integrating the web store to the marketplace. All that is needed to be done by the web store owner is just install the module and they are all set to start getting new seller to sell on the web store.

One of the immediate problem that rises with the web store owners is to promote products on their newly turned marketplace to divert the visitor’s attention. Therefore, various efforts and promotion campaigns are required to be made by the web store owners to promote the store. It helps in growing the web store visibility and at the same time the customers get to know the newly added purchase options on the web store. If properly promoted and talked about, the marketplace can lure a large number of visitors to the web store and also help the sellers make profit.  

The promotion on the marketplace must be made in such a way that it is effective in luring the customer and at the same time highlighting the different features introduced. It may be a tough target for the web store to do so but apparently efforts are needed to be made. For now there are plenty of options available in front of the web stores to make the promotion campaign successful and at the same time smoothly. The selection of the right approach and better medium is the thing that can fulfill all the required attention.

Here are some of the tips which can help in crating effective promotion campaign on marketplace.

1. Use of Social Media

Social media has proved to be one of the effective means in order to promote eCommerce store. The web store owners could use the various features of social media to promote the web store effectively. As for today mostly all the Internet users have access to social media. The marketplace can collaborate with the various means of Social media in order to create a solid learning of the web store among the customers.

The web store may provide various links and promotional tabs on their Facebook or other social media sites where the customer can engage with the contents of the market place and at the same time get an assistance in browsing the web store. 

2. Email Marketing

Email marketing is one of the oldest known mode of promoting the web store. The web store may use various features in order to promote the brand. For instance, the using of the customers Email id that they have provided during the signup process can be utilized. With the access to the customer’s data the seller has always the option to keep the customers aware about the products on the web store.

A well composed mail describing all the features of the web store, including the products, deal, discounts, offers and all the brand that are available in the marketplace of your web store can be provided to the customer. The customer easily gets the information regarding this and can choose to search the store in search of better products. As the marketplace offers products from various brands hence, the chances are more for a customer to choose products from their suitable brand.

3. Various pop ups

           

Pop ups are one of the most effective way in order to promote the brands. The web store can always utilize the pop us to bend the customer according to their requirements. Suppose the seller wants to promote a particular product, hence they can use a pop up which provides the customers with various offers on that particular brand product. It enables the customers to explore new brands and at the same time the seller gets the desired audience for their brands.

The pop up can be made to look attractive and engaging depending up nth requirement of the seller. Most of the time, creating interactive pop ups results in better output, Thus, the seller must emphasize on creating quality pop ups. It will help in better promotion and at the same time, the customers can get to know the brand better and in more engaging manner.

4. Discounted sales

The idea of sales is one of the most suited approach in order to promote the products. Most f the time, a customer will be attracted to the web store after they are shown with various offers and discounts that are thrown away by the stress to the customers. According to a survey, “46% of the customers readily agree to buy a product after they see an added discount or offer with the product”. So, following this approach will surely help the web store in popularizing the reach of the products.

Also, at the same time the customers also feel like getting a better deal so they may be molded towards using the services offered by the web stores more often. It is one of the effective way for retention of the customers. It ultimately results in rise in sales and effective conversions.

5. Shipment assistance

The customer can also promote the product by providing shipping assistance to the customers. Supposedly, a new brand is planning to launch their product and they want more customers to follow them. Thus, providing an assistance with the product shipment will definitely win people’s trust and they will be delighted in hearing such an offer from the seller. The seller can also extract the customers Email id while providing them shipping assistance. The customer won’t hesitate to provide the seller with the Email id in return for getting a well-received product from the seller that provides shipping assistance as a part of the purchase.

The seller can use the customer’s data in order to inform them about the future products of the brands and divert the customer’s attention back to the web store. It helps in promoting the marketing at a very good level. Thus, making promotion an easy and achievable approach for the web stores.

Conclusion

The conversion of the web store into marketplace comes with a pack full of advantages but with several complications. The sellers needs to be clear about their promotion campaign. If everything is done in a precise and strategic manner than the success of the marketplace is assured.

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8 Aspects you must Consider Before Building a Mobile App for your Company

Mobile apps have become the soul for every web store. If you are planning to improve the visibility off your web store then launching a mobile app would be one of the basic step in doing so. Most of the successful web stores have already launched their mobile app which provides equal ease and better facilities from the web store. Most of the time, a customer would prefer to shop on mobile apps rather than using the desktop sites due to various advantages. It becomes an important aspect for improving the web store growth.

In the meantime, the growth in number of mobile phones has increased considerably and the easy reach of the internet to mobile phones has made it easy for the web stores to collect the customers through mobile apps. Therefore, the shifting of trend is a very natural reflex. In the eCommerce world, “More opportunities will keep striking, if you are open to innovation”. Thus, the idea of making service better in a creative way helps the web store owner to gain more profits from the web store. IT also ensues the customer’s return to the web store to make future purchases.

The mobile apps are a collection of various features. Most of the time launching a mobile app must not be the easiest thing to do. It requires a lot of research and study in order to launch a fully satisfying mobile app. The basic idea of the web store about launching the mobile app is that it should be an improved version of their web store. To justify the mobile app a lot of study has to be conducted else the chances of its failure are quite large.

Let us discuss some of the step that must be considered before launching the mobile app for the web store.

1. Take a survey

Any mobile app would not be a success, if it takes into consideration about the basic requirement of the customer. Thus, taking a survey before launching the app may provide the web store with the basic understanding of the customers. The web store may be molded according the results from the survey and at the same time services can be modified.

2.  Easy login options

The access to mobile apps must be made easy and better. It may be a possibility that some of the customer may be using the mobile app for the first time, so they may hesitate in filling up the lengthy forms. Therefore the mobile apps must provide the easy login options for the customers like social login or browse the store as guest.

3.  Make it attractive

One of the basic requirement of the mobile app is attractiveness. More customers are likely to engage them if the different aspects of the mobile app are customized. For instance if the customer is willing to know a product better than the mobile app must provide with a separate section of product description to meet customer demands.

4.  No Compatibility issues

Every customer would use a different phone while their phone may be running in different platforms. Thus, making the mobile app to be compatible with various platforms like iOS, Windows, Android etc. It helps the customers to explore the web store from any mobile phone irrespective of the platform their phone works on.

5.  Better interaction

The better way of connecting to the customers is by providing the customers with interactive elements in the mobile app. It can be done by introducing various theme layout for different categories of items. The interaction can also be improved by providing an easy way of exploring the web store.

6.  Multiple language

An increased concern for most of the web store is language issues. Most of the time customers prefer to browse the web store preferring the language they are most comfortable with. Thus, mobile apps must be provided with multi-lingual support feature such that the customers doesn’t have to face any difficulty in making purchase due to the language issues.

7.  Better navigation

The navigation of the mobile app must be kept easy and simple. The customers would love to explore various section and categories of the web store. Thus, the mobile app must be provided with more links and ages for different products so that customers can get a better insight of the web store.

8.  Simple checkout

The process of making purchase is tiring enough, so the mobile app must be provided with the option of simplified checkout to the store visitors. The customers should have the ease to make their payments and exit the store within few clicks. It ensures a happy and satisfied customer.

Over to You

The mobile app may prove to be a great option in making the web store attain success. The idea of launching mobile app may look easy but there are always several complications achieved in doing it Thus, the web stores must take a deep look in the trends that may help them boost their sales.

6 Social Media Aspects that Every Online Marketer Needs to Consider

The collective idea of making the eCommerce easy and better for the customers takes their interaction in consideration. For customers the first liability is to find a platform to connect with the sellers. Once they are set with the platform then the task of choosing products comes into action. So, it becomes quite necessary for the web store owners to provide the customers with the most comfortable options. It helps the customers to shop better and shop more. The search for alternatives and trending starts here for the web stores.

If we take a look at the popular and trending social media platform then Facebook, Twitter and Instagram are the most popular ones. With a user base of more than 4 billion, they fit in quite well to serve the purpose for the web store owners. The rate of conversions are directly related to the product visibility. Thus, utilizing social media platform smoothens the marketing process. The only point that must be kept in mind is whatever the approach is used by the seller, it must be able to engage more visitors.

The availability of multiple features on social media allows the web store owners to be more expressive in terms of service provided. The web stores can come up with different ideas in order to enhance the visibility of the web store. The platform is ready to provide more opportunities, it just depends upon the seller if he can grab all of them.

Let us discuss some of the social media aspects which must be considered by the online seller to grow better.

Ads and promotion

Lately, the popularity of the social media has turned them into promotional grounds. Due to their vast outreach and user basis, these platforms prove to be a better option for promoting the web stores. The store details along with product description is well received to a very large traffic. It somehow makes it easy for store owners to gain required number of customers using the social media platform. More people get to know about the web store, if an advertisement featuring the web store is posed in these social media sites.

Wall Post

The trend of wall post is mostly related to Facebook and twitter. The web store owners has option to promote their products by using a wall post. The post itself is a small version of the product promotion. One of the added advantage for Prestashop site owners can be utilized by using Prestashop FB wall post plugin. A module which generates automatic and manual wall post depending upon the seller’s convenience. It helps the stores to promote their products based on the customer’s interaction on social media.   

Social media store

The main desire of a customer from the web store is not only products but at the same time multiple features. One of the best way to sell products is by providing them to the customers. A social media store like FB store ensures the seller to make sales on products using Facebook. This approach is appreciated highly by the customers as they don’t have to browse the web store in order to make a purchase on the products.

Campaigns

One of the most effective way to lure visitors to the web store is by organizing campaigns and contests on social media sites. Most visitors would love to be a part of these organized programs. They help the sellers in getting a good traffic to the web store. As, most of the time a visitor will be encouraged to browse the web store once they get any discounts and offer without even being a part of the web store. It is effective and at the same time, it improves product visibility.

Content Marketing

Content marketing is an important strategy in order to showcase the branding and services of the web store. It doesn’t necessarily involve the idea of promoting the products but provides the visitors with an insight of the store. The customers need to be made aware about the web stores functioning. Thus, content marketing is an effective way. The web stores can come out creatively on the social media sites

Email Marketing

The idea of Email may seem obsolete but still they find better use in gathering a better traffic for the web store. The sellers may use social media platforms for reaching out to potential buyers. The social media platform is a good place to collect data from the users by providing them an insight of the store through promotional videos. Most of the time, visitors would provide their Email information in return to some offers. So, the sellers may try every possible chance to get know the visitors better. It helps in making services better for the customers according to their preferences.

Over to You

The power of social media is not any unknown. The multiple and immense features that the seller may utilize on the social media platform can prove quite useful and handy when trying to make profits. The social media trends are an assured way of boosting the web store performance to a very large extent.

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4 eCommerce Website Implementations that you Need to Incorporate Now

The success of a web store depends upon a lot of factors. To state some of them would be amount of products, various deals and discounts provided, customers feedback and reviews. Thus, in order to make a store success, the seller need to work on all aspects of the store. Most of the time stores would focus on growing better products base for the customers but the customers need more than that. The customers want a total package where they could get quality products and at the same time a better sopping experience. In order to be precise the store must take the customer’s convenience into consideration for their better engagement.

According to a survey, “About 53% of the users demand a better experience over better products while shopping”. Thus, the seller must come up with different innovative ideas to provide customers with better services. It helps in enhancing the store visibility and at the same time also helps the customers to relate better to the products. Thus, helping the seller make better sales and generate immediate conversions.

The primary concern of the seller must be customer’s experience on the web store. For that, the seller may provide various options and features on the web store which makes the process of shopping easy and fun for the customers. The customer will feel better about making a purchase from the store.  The stores must be covering all the important features which makes it a better platform to shop with, providing customers to access various features without having to go through any trouble. It results in a happy and satisfied customer, who will readily return to the web store in order to make any future purchases. Thus it helps in retention of customers too.

Let us discuss some of the implementations which can make the website a better place for customers.

1.  One page checkout

One of the most annoying thing for the customers after they are done with the shopping is completing the transaction process. Most of the time a customer has to go through several pages in order to complete the transaction. Thus, it results in an annoyed customer. Therefore, the web stores must incorporate a one page super checkout feature for the customers. The customers can fill up all the necessary details and make the payment for their products in the same page. It saves customers a lot of time and efforts. 

2.  Infinite scroll

               

One of the better approach to engage the customers on your web store is by providing the option of browsing all products under one page. The Prestashop Infinite scroll module helps the web stores to allow the feature of browsing the products infinitely. The customers don’t have to switch the pages again and again in order to keep browsing for the products they are looking for. It helps the customers by making their search better and at the same time engages the customers to keep searching for their favorite products and make purchase.

3.  Exit pop ups

One of the increasing concern of the web store owners is the increasing number of abandon cart rates. Thus, the seller must come with better ideas to lower the number of abandon carts Therefore, the exit pop ups can help the seller to do so. Whenever a customer is about to exit the store the exit pop up comes with a deal or offer for the customer. It encourages the customers to take the offer and complete the purchase they were about to exit. It helps the seller in making better sales and at the same time the number of abandon carts are decreased to a considerable amount.

4.  Social loginizers

The increasing influence of social media has grown a vast impact on users. Most of the time if a visitor wants to access the web stores than they may be required to fill up lengthy and time consuming forms. By introducing social loginizers the customers don’t have to fill forms for different web stores repeatedly. Most of the time the visitors can just use their social media account details in order to access the web store. It helps both seller and thee customers. The customer gets access to the web store while the seller is provided with the permission based data of the customers. It helps the seller in making future sales.

Over to You

The success of any web store is not the result of products in the store. Most of the time the sellers must work collectively in terms of providing better services and features to enhance customer’s experience on the web store. Thus, following the marketing hacks and making use of different features helps the web store to grow a lot and make higher sale.,

6 Ways Mobile Apps can Help your eCommerce Business

The introduction of the mobile phones to eCommerce is not new. The rising popularity of mobile phones has led the eCommerce store owners to shift their business to the mobile platform. After all, mobiles do serve the purpose of online marketing in a very easy and simple way. Most of the time, customers want to access the web stores without having to go through lengthy process of sign ups and filling out those forms. The mobile store helps the customers to browse eCommerce store with much more convenience.

As, the number of mobile users is growing day by day, so it proves to be an effective way for the eCommerce store owners to connect to  their customers in a more defining way. One of the advantage of using mobile apps is the large access to mobile phones. Thus, it helps the sellers to reach out to maximum people and at the same time it helps in boosting the sales and make better conversions.

If you are a Prestashop site owner than you can easily switch your web site to mobile app by using Prestashop Mobile App builder module.  Let us take a look on some of the evolution in mobile eCommerce which can help the stores to grow more and better

Better traffic

The accessibility of mobile phones has grown up to more than 3 billion peoples. Thus, it ensures that more users can help the seller in re directing a better crowd to their stores. The introduction of m-commerce can help the web stores to get a better traffic on their stores which will be a good sign for better sales. It also helps in making more conversions.

Reachability

Mobile phones are reachable at almost every place. Customers don’t have to reach out to desktop sites in order to make a purchase. They can easily reach out to their mobile phones and make purchase. It has helped the seller to reach out to maximum potential buyers who would have otherwise given a second thought of making a purchase. A better option to make purchase will surely help the seller to reach out more.

Convenience

Mobile apps are more convenient when compared to desktop sites. One of the immediate advantages of mobile apps is the convenience. Most of the time a customer will hesitate to go through desktop sites and make a purchase. With the introduction of mobile aps marketing has become way too easy. The customers can now reach out to their mobile app any time and make a purchase on any of the product they like. It has helped the customers to make immediate purchase.

Direct sales

Mobile apps helps in making direct sales. The visitor can use the mobile app to browse the web store and see the product and make a purchase. Unlike, desktop sites where they have to go through all the products and then settle down for their likes after searching many options. Mobile apps provide direct approach to get the products. The customers just has to select category and make a purchase. It just gets better with using the mobile apps for customers in order to make a purchase.

Better approach

Seller always keep the customers experience as priority. If the customers have a better experience with a web store than they are more likely to visit the store again. Thus, keeping this factor in mind the seller need to make a better approach to reach out to customers. The customers can visit the store using mobile apps making a purchase and getting better deals. Thus, mobile app ensures a better marketing opportunity for both sellers and the customers.

Social Sharing

One of the best feature provided by the mobile apps is social sharing. Most of the time when a customer likes the product they want to share it with their friends, thus mobile apps prove a great way to do that. They enable the customers to share the products with others. It helps in promoting the product even without the seller promoting it directly. The mobile apps are quite handy and can always be used to grow market. The social feature of mobile apps makes the store more prone to growing and get better sales.

Conclusion

Most of the time a customer would like to make purchase through mobile apps due to better convenience. Hence, the seller must be oriented towards providing customers with better services. The m-commerce is taking over the market rapidly and if a store owners doesn’t change with trend than they are most likely to lose a large portion of potential buyer. It will reduce the sales made.

For More Information About Prestashop Mobile App Builder Module Visit Here:-

Module Link: https://www.knowband.com/prestashop-android-mobile-app-builder

User Manual Link: http://www.knowband.com/blog/user-manual/prestashop-nautica-mobile-app-builder/

How Can Facebook Album Ease Out The Pain Of Social Media Marketing?

The task of keeping up with the market and making sure that the customer is informed about your products is a tough job. In order to reach out to maximum customers adopting effective marketing strategy is a must. The introduction of marketing through social media has made it easier for the sellers to interact with the customers. Social media is one of the most powerful tool to increase the visibility of your eCommerce businesses and grab more online attention. 

Different approaches must be initiated by the sellers to reach out to their target audience. The introduction of social media marketing has enabled the seller to keep the customers informed and convey everything they want to with minimum effort. It helps in making the customers stay abreast about the market trends without actually visiting the web store. 

One of the best way to promote your products and offerings is by using images. If you are an eCommerce merchant and want to promote your products on Facebook, then, Prestashop Facebook album module can help you in a better way. It helps the seller to post the images of the products on Facebook without much efforts.

Let us discuss some ways in which using Facebook album can increase your sales.

Better exposure

One of the immediate advantage of using Facebook album is the exposure it provides to your products and services. The attached images of the products describes the product in a much better and engaging manner. The number of likes, shares and the comments can help the customers to understand the product better and take their purchase decision at the same time. Most of time the customer would not show interest in purchasing a product, if it is lacking any solid description. Thus, Facebook album removes this drawback and enables the seller to bring out the product in a much better way.

Satisfied customers

According to a survey, “46% of the customers tend to buy a product which has a photo attached with it”. Thus, it makes the customers decision more easy to buy the product. Most of the time, when a customer sees photo attached with any of the product, they can get a better insight of that product. Therefore, they can see the product without physically seeing it. The customers who buy the product after viewing a photo are more satisfies as they have a feel of actually seeing the product before receiving it.

Improved Web traffic

The introduction of promoting brand on Facebook using photo album has proved a great advantage for the sellers. The seller can now promote their product on Facebook by just posting few pictures. As the photos hit the social media, the visitors can view them and if they like then thy can be redirected to the web store from the post. Thu, new visitors can be lured to the web store by using this approach. It helps in increasing the web traffic up to a very large extent and keeps them engaged. The probability of someone entering the store can be increased up to a large extent by promoting the product using photos on social media. It boost the web traffic on the store.

Social sharing

The concept of social sharing is quite helpful for the sellers. It is the promotion of their products without actually promoting it. According to a research, “Most people prefer to make a purchase on certain product after someone gives an approval”. Thus by introducing the product promotion o Facebook by photo album, it ensures the sharing. Most people who find the product attractive can share it with their family and friends, which will enables the visitors to view the products. Thus, indirectly engaging re and more visitors to the web store. This helps the seller in increasing the number of conversions.

Compatibility

The Facebook photo album is quite compatible with the web store. In order to promote the products, the seller doesn’t need to actually upload the picture to the Facebook. They can upload al the photos at once to the web store and then the image swill be automatically synchronize to the Facebook. It is very fast and effective form of promoting the product without making any additional efforts. It ensures thigh product sales and improved rate of conversions.

Conclusion

Social media marketing has become an important aspect of product promotion. Thus, in order to be reach out more potential buyers the sellers must divert their focus towards Social media. More often, it also enables the seller to stay updated about the current trend in the market. Following proper steps to tap the eCommerce audience on Facebook might help in achieving better response.

For More Information About Prestashop FB Album Module Visit Here:-

Module Link: https://www.knowband.com/prestashop-fb-album

YouTube Link: https://www.youtube.com/watch?v=MQ3nvttNc18

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-album-module