Turn your Web Store Better with Magento extensions

The Magento extension is one of the widely recognized platform when it comes to the development of the web store. Due to its wide popularity and outreach among the store owners, it has become one of the most followed extensions when it comes to establishing a web store. Huge availability. Multiple module support and a vast technical assistance adds to the plus point if the web store. Thus, it is first preference of very seller who wants to establish a web store in order to grow more and turn u the products sales to new heights.

In order to be able to turn your Magento store into huge success the web store owners need to follow various parameters. The extension of the module may get you a huge audience but the store needs to be uplifted in the various areas for better results. A web store without the improvisation in its public appearance is most likely to yield lower results which may not be the desire of the web store owner. Thus, apart from the basic store setup, the web store owner needs to lookout for external help to make the web store more interactive and reachable to people.

This is the main reason that you require Magento store services. With the introduction of multiple competitive stores, it has become difficult for the web store owners to market the product easily, therefore the SEO services are required which helps the web store to improve their store services as per the customer’s preferences. The customers don’t know about the web store, they just need to make a purchase on the products. In this case every web store has fair chance to be the preferences of the customer. Thus, the Magento development services for your Magento store provides you with the added advantage which helps you to become the prime result of the customer’s search. It will help you in becoming more visible and at the same time fulfill your expectation from your Magento store.

The SEO services helps in improving the web store performance to a very large extent. There are various aspects of a store services which helps in order to gain better results and good conversions. Below are certain areas of concern for the web store owners which can be improved by using the Magento eCommerce services.

Keyword Research

The basis on which the Google search works is the keyword research. Most of the time the customer needs to make a search on particular product, therefore the first approach of the customers is not to search a web store to browse the product but to search the respective keyword concerning to the product. In this case, the Google makes a fine search and flashes all the results that are most suited with the keyword search. Taking a look at the statics we can see that the 70% of the click rates in the search goes to the first 3 searched results by the Google. Therefore, it becomes important to get yourself up in those 3 spots The SEO services helps you optimize with the keywords so that your web store best fits the search results and you are among the top 3 search results.

Designing of plugin

One of the important aspect of any web store that makes it more interactive and a better experience for the customers is the modules designing and installation. The Magento eCommerce services helps the web store owners to get the better modules for the web store which will enhance the customers experience on the web store and in the same time will also attract a large number of customers to try the various features of the web store out. The plugins are the backbone of a web store and with the presence of right and better plugins the web store, it becomes quite tough for the web store owners to makes it barely possible for the customers to make a purchase with ease. Thus, repelling the customers away from the store. The SEO services makes sure that the web store is incorporated with required and useful modules so that the customers could have a quality time while they are making a purchase on the web store.

Optimizing the web store

The web store needs to be optimize in order to perform better. With the passage of time, it becomes an important aspect for the web store to check on the progress made. If the results are not satisfactory than there are several problems in the web store that it is not able to grab the attention of the customers. In this case the web store owners require the help of SEO services which can provide a complete optimization to the web store and remove any element which may be a cause of low performance of the web store. Working on other aspects would include the proper usage of contents in the web store, such as links CTA’s and images. These small factors play a vital role in establishing a better interaction with the customer’s and making sure that the customers are well connected to every element in the web store.

Link building

It has been found that placing a lot of links in the website can help in SEO success but it becomes important to be aware of what kinks to include in the web store. Long ago, the sheer number of links used to be far more important, but the number has decreased steadily in importance as search engines have learned how to better evaluate the quality of links. Tactics such as viral link baiting campaigns, badges and widgets can all be effective at securing large number of links. Thus the SEO services can easily make this task available for the web store and make sure the links are properly and wisely used.

Over to You

The SEO services play an important role in determining the success of the web store and can lay the foundation to a successful and well organised web store.

5 Surefire Ways to Make Mobile App a Hit

With the introduction of mobile app, it has become quite easy for the web store owners to reach out to customers easily and in a very large number. As, the number of mobile users are increasing, the trend of mCommerce is catching a vast popularity. As per a study, in the recent times the number of mobile app users has surpassed the number of users who actually use websites to access the web store. This shows the popularity of mobile app and how every web store owner needs a mobile app in order to ensure the growth of the web store.

The development of the mobile app is one of the basic step which is required to be performed by the web store owners but now there are modules available and the web store just needs to get the module and need to install it. It will directly create a mobile app for the web stores without any further technical knowledge. One of the way to get a mobile app is by using the OpenCart android mobile app builder. The module helps thee web store owners to get a mobile app for the OpenCart extension.

The web store must need to make sure that the mobile app is covered with required features such that the customers feel connected and find the app fulfilling their every need like the desktop site. The functioning of the mobile app is under the web store owner’s hand, if proper decisions and features are not provided in the mobile app than the chances of its success are quite less. So, proper care and research is needed to be made before launching the app. Any missing feature may result in the loss of majority of the customers.

The web store owners may take a look at following aspects in order to be sure that the mobile app is a hit and provides proper glance of the web store.

Target the majority audience

The success of a mobile app vastly depends upon its reach among the customers. If we take a look at the figures than it can be seen that the 81% of the total mobile users use android as the OS of their mobile phones, which makes android the target for the mobile app building. The web store needs to target the majority of customer, hence an android mobile app builder will suit the demand of the situation. By having an app which is compatible with almost all the customers, it becomes quite easy to reach out to them and make sure the mobile app is utilized at its fullest.

Keep the app user friendly

If the web store wants the app to be successful among the customers than they must make the app user friendly. Most of the app which are not able to influence the customers and are lost in the ocean of other mobile app is mainly due to their inability to craft a better user friendly environment in the mobile app. The customers must be able to easily access the every nook and corner of the web store in the mobile app and at no point the must feel confused because this is where the customer tends to leave the mobile app. Therefore, proper care and attention must be required while including various features and special concern must be given towards the better understanding and interaction of the customers with the web store using the mobile app.

Attract the customers

The market is full of mobile apps, if we take a casual look in the internet than we can find thousands of such mobile apps. What is so special about this app? This is the first thing that comes in the minds of the customers before they start to explore your mobile app. The app must provide them a solid understanding of the web store. The mobile app must be covered with all the range of the products in the web store and if the owner wants to make it more engaging than they can include the sales section in the mobile app too. These features makes the mobile app engaging and attractive for the customers to come and use them.

Better description

A mobile app is a total failure if it fails to impress its customers. One of the important thing to reach out to the customers would be by providing the better understanding of the products in the web store. The mobile app must give a brief description of the products in the store and satisfy the customers with their queries. The description could be made more understanding and brief by making use of product images and videos. It is seen that the products with better description are more likely to make better conversions. Thus better understanding is the key to conversion and with better understanding the mobile app is surely going to be a hit.

Use marketing techniques

The m-commerce store must make use of better marketing technique in order to promote the usage of mobile app. It is obvious that the customers are reluctant to the usage of any new introduction. In order to make them use to the mobile app, the web store must provide better marketing strategies with the mobile app. The usage of mobile app could be promoted by providing the users with various offers exclusively on mobile apps on daily deals or discounts. The web store must craft various advantages that can be availed by the customers by using the mobile app. This approach helps in promoting the growth of mobile app and also makes sure that people are making proper use of it.

Over to You

The usage of mobile app to promote the web store is quite a trending idea. The web store can use the mobile app for their better advantages but they must keep certain points in mind while the development of the mobile app for the general use.

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5 Prestashop Facebook Plugins that can Make your Site a Profit Engine

The reach of Facebook has been one of the most positive progression for the eCommerce ecosystem. This is the main reason that most of the web store owners wants to utilize this social media platform in order to make sure that there product is well reached to the customers and at the same time they get better responses on their web store. The idea of using Facebook has innovated a lot in the recent times. The eCommerce store owners have come up with numerous idea to make use of Facebook.

The Prestashop stores are also trying to make the store a more known and better place for the customers. The availability of multiple modules that can leverage the power of Facebook in order to gather a better traffic to the web store has made it more convenient for web store owners to spread out the word regarding web store’s presence. The numerous numbers of available modules makes it easy for the web store to utilize different aspect of Facebook for the better results. 

We may discuss some of the Prestashop Facebook plugins that area must have for every Prestashop store owner to turn up their site as a profit engine.

1. Facebook Store

Now, utilize the large traffic of the Facebook in order to grow your business. The Prestashop Facebook Store module allows the web store owner to establish a Facebook store, which acts much similar to the original web store. The important thing about the Facebook store is that it is visible to a very large number of users thus providing a greater visibility to the store. The users can view the products in the store and even make a purchase from the Facebook store itself. If the customers want to explore better than they can also be redirected to the actual web store therefore, adding to the better traffic to the actual web store.

2. Facebook Post Feed

The addition of the Facebook post on the website can actually help the owner in getting better engagement of the customers. Therefore, the web store can use the Prestashop post feed module, which enables them to dynamically update the activities of the social media page of the web store to the web store itself. It keeps the customers more occupied and at the same time, the use of social media option helps the customer in making a better check to the products. The Facebook post feed helps the web store to constantly update the customers on the web store about the new activity which might even concern the customers that like to browse the web store in order to make a purchase.

3. Facebook Album

The posting of photo albums on Facebook post has seen a raise of customer engagement by 180%. Thus, it becomes quite important for the web store owners to include the photos of the product in their post. As, manually sync of the images from the web store to post is quite difficult and time consuming, therefore the web store owners can use the Prestashop Facebook album module to automatically sync the images from the web store to the post which will make the post more engaging and at the same time fetch more traffic. The module provides the web store to automatically sync the images between the two mediums and make sure they are well reached to the customers.

4. Facebook Wall post

The idea of updating the customers about the new arrival of products or any ongoing sale or offers in the web store is quite important. In order to do so, the web store can make use of the Prestashop FB wall post module, which helps the web store to generate the wall post of their products and post them on Facebook wall. The module is capable of producing automatic as well as manual wall post. Therefore, the web store owners can now target the customers as per their convenience. The manual wall post can be timed to reach out to maximum customers while the automatic wall post can be popped more frequently to keep the majority of the visitors aware about the products.

5. Facebook Super fan

One of the important aspect that has helped in evolving the eCommerce store is the social media presence. Every webs tore owner wants a better coverage to the market and social media is one of such area which can surely help the web store grow at an accelerated rate. Therefore, the Prestashop Superfan module helps the web store to improve the total number of fan that the web store has on social media. The module automatically generates coupons and discount codes for the customers who have like the web store page on social media. This helps the web store to grow more and better and at the same time the web store also gets the chance to showcase their products to a very larger audience.

Over to You

The idea of making the Prestashop store grow better and get more conversions, the web store owners need to introduce various plugins. These plugins acts as an enhancing source to improve the customer’s interaction with the store content on Facebook. Therefore, the web store can leverage the power Facebook to make better sales.

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How can the eCommerce Wish List Get you Some Conversions During Holiday Sales?

One of important fact related to cart abandonment would be, “Almost 24% of the cart abandonment results due to the unavailability of save the item for later purchase”. Thus, it becomes important for the web store owners to provide the buy later option along with the cart. This helps the customers in making the purchase easier for them as it is not possible for the customers to make an instant purchase and most of the time they need to wait for the right time to complete the purchase. During the holiday season most of the customers find various products that they want to purchase but due to certain reasons they can’t. Hence, the web store must provide the facility so that the customers can make purchase on the items as per their preferences. The customer base during the holiday season will love to keep adding more products to their wish list.

In order to add the purchase later feature, the web store can use the Magento advanced wishlish module. The module helps the customers to save the items they want to purchase in their carts later. It enhances the experience of the customers as they don’t have to worry about the products they liked and can return to the web store anytime and directly make a purchase from their cart, which already have the saved items from their previous visit. It helps in making shopping an easy and approachable step for he customers and apparently attracts more customers to the web store.

If the web stores provides such efficient features then the customers are more likely to follow the web store. Let us discuss some of the feature which will help the eCommerce store to make better conversion using the advance wish list module.

Convenient

During the holiday sales it becomes quite difficult for the customers to keep a track of all the products that they wish to buy. In this regard most of the time the customers want to keep products to their wish list so that they could return back and make a purchase those products. It is quite convenient for the customers and would help them manage their products. The idea of providing the customers with a wish list will surely help them in managing their products and make better conversions for the website.

Better response

The response rate of the website highly depends upon the various options provided by the web store. The customers get a better chance t interact with the web store products. This results in thee better response from the customers. The customers who have added the products to their wish list can return to the web store and make a purchase. The web store owner doesn’t need to worry about the items on the wish list of the customers. As they have already the option to make a purchase on the web store so they are likely to respond directly to the web store and make a purchase on the products.

Entrust web store

When the web stores provides the customers with such features then the customers are liable to generate a trust on the web store. Thus, the customer base of the web store is increased considerably. The users are more likely to check on the web store in order to make a future purchase as they have a better experience with the web store. The advance wish list feature helps the web store in improving the rate of conversions by winning over the trust of the customers and also help them in having a better feature to make a purchase.

Improved user experience

One of the important thing that determines the improved conversions is the user experience. If the experience of the customer was good with the web store than they are more likely to return to the web store to make purchase. The better experience provided by the advance wish list ensures the customers to directly approach the web store and make a purchase on the products they liked. It is quite easy and the customers need not to browse the web store again and again in order to collect the products in their wish list.

Better customer distribution

As the holiday sales approaches, there is a significant increase in the numbers of the customers on the web store. Thus, it becomes difficult for both the customers and the web store owners to manage all the purchase request made by the customer. Thus, adding an advance wish list helps both the customer and seller in managing the product delivery. As the web store is assured of making a sale on the product while the customer has got the convenience of making purchase on the product as per his need. It act as a win-win situation for both the customer and the web store owners.

Improved feedback

The base for attracting new customers in order to increase the number of conversions is directly associated with the feedbacks received from the older customers. With the inclusion of such a feature the customers are more likely to give a positive feedback to the web store. The other customers tend to give a look on the feedback made by other customers before making a purchase. Hence, the positive feedback are surely going to prove a better impact of the web store on their customers. Thus, there are more chances of a customer making better number of conversions after using the advance wish list module.

Over to You

The web stores must always try to incorporate new feature for the growth and development of the web store. In this effort, the usage of advance wish list is a great benefit in improving the number of conversions. The presence of multiple Magento store modules in the market are an added advantage to the better growth of the web store. The web store may use them as per their convenience and make better conversions.

Why Every eCommerce Sites Needs to be Active on Facebook

The rise of the social media has drawn an attention of the eCommerce industry towards them. Due to a tremendous increase in the number of people who are active on social media platforms like Facebook, Instagram and Twitter has given a motive to the web stores to use these as a platform to grow their stores. Most of the time, the web stores require a well-established platform with a better web traffic and the sites like Facebook well suits the purpose. Thus, it is a good to use Facebook as a source of marketing tool for the web store.

One of the important feature of the Facebook that can help the users in reaching out to different information would be through the wall post. The web stores can use this feature to promote their products to the users and tell them about any upcoming product or sales. The Shopify FB wall post module can help the web stores to utilize the wall post feature on Facebook and increases the product visibility through manual wall post or automatic wall post. This is one of the added feature which enables the web stores to target the customers accordingly. 

The manual wall post allows the seller to display the new products when the chances of visitors taking a look at the product is at peak. It opens the concept of marketing by analyzing the traffic generated in the site at a particular time. The seller can pop the wall post informing about the arrival of new products and the remaining stock on old products such that it reaches maximum number of visitors, making immediate conversions.

The automatic wall post makes sure that the visitors can have a look on the new products and the stock alert on a regular basis. The automatic generated wall post can be displayed at frequent intervals such that the information about the product is fetched to the visitors. This type of wall post are engaging and attracts the visitors to take a look at the web store, generating higher revenues.

Let us discuss some of the advantages of using Facebook as a marketing tool.

Product visibility

        

One of the important factor that determines the success of any web store is the visibility of the product. Most of the time, the web stores are not able to generate better sales due to the lack of product visibility. In this case, the FB wall post an help the web stores to showcase their product in front of a large number of users. Thus, the visibility criteria is solved to a very large extent. Most of the people are likely to look at the post and the chances of making a sale are increased considerably.

Better platform

The absence of a platform is the immediate need of the sellers. With the presence of a trusted and well known platform the faith of the customers is stored in the products. Thus there are better chances for the web store owner to make a good will out of the selling of products. Facebook is one of the well set platform and the popularity of Facebook is a hint to the large user base that it hosts.

Easy Access

The web store can get access to the Facebook by using the Facebook store module. The module enables thee web stores to make a sales on the products on the Facebook itself. The customers can easily access the web stores from Facebook without having to actually visit the web store separately. It is one of the factor that makes Facebook one of widely approached platform in order to be used as a source of marketing tool by the eCommerce store.

More conversions

                                   

The easy access to a large number of people gives the web store a better chance to make conversions. As the user base of the Facebook is way too large, hence the chances of people purchasing the products is way too much. The web stores are surely going to get a boost in the number of conversions. On an overview level using Facebook as a source of marketing is expected to bring a boost of around 13% in the total number of conversions mad by the web store.

Social Sharing

One of the best feature that helps the web stores in growing them is social sharing. It is the feature of sharing the products that the customers liked to their known ones. The customer may find some of the products made available be the web store to be worthy of mentioning to their family and friends. In this case thy can use the social sharing feature. It is like promotion of the product for the store without the actual involvement of the store. It helps in making sure that the product is reached out to the maximum number of people.

Improved User experience

The experience if the user is enhanced to a lot extent after getting access to the web store through Facebook. The customers are always in search of better options to make purchase and alternative platform to keep a track on the favorite products. The introduction of the store on Facebook will surely encourage them to make a purchase and access the web store. Most of the people prefer to get access to the web store using Facebook. Hence, thus step is surely going to enhance the user experience regarding the web store and any also drive them to make more purchases from the web store.

Over to You

The immediate need to promote the web store in order to gain better traffic and sales has evolved the use of social media as a powerful marketing tool. The general social media trend can be followed by the web stores in order to improve their sales and conversions. Facebook is a powerful tool and the web stores can always utilize the different aspect to mold it to their advantage.

How can the Thank You Page Optimize the Website Conversions?

The concept of remarketing of the products to the customers after they have made a purchase is quite old. The web stores are always in search of making better sales to a customer. As, remarketing is a better approach because the customer already trusts the web store and has made a purchase, so the web store owners need not to put large efforts to convince them more. In this context, the web store owners can always come up with better ideas which can help them to make more and better sales to the existing customers.

One of the lead to remarket the products to the customers can be made through Prestashop Thank you page module. As, after the purchase made by the customers is completed the web stores ends the session with a thank you post and assures the customers with a timely delivery. What if, this page can be used as a source to remarket other products to the customer? The web store can use this page creatively and bring out some of the better purchasing options with feasible recommendations to the customers. It will help customer make a purchase and at the meantime the store generates revenue.

The customers always look out for the option to a safe and better shopping and if the web store provides them with it then they are likely to make more purchases. Thus, it becomes quite easy to remarket. The web stores can easily optimize the thank you page to present it better by showing the related products or some combo products that are frequently bought with the products. Generally, it is a better approach to ask people for a choice rather than a question. It helps the customers to think straight and act fast.

Let us discuss how thank you page optimization can helps in conversions.

By showing better products

As the customer approaches the thank you age, the web store owner can come up with better ideas and products and showcase some of the quality products to the customer. There is a better chance that the customer is likely to make a purchase from the web store as they have a purchase recently. The customers may like the approach of providing them better products and out of modesty may make a purchase on one of them.

Video marketing

One of the most effective way of making sales is by using product video. The web store may present the customers with some of the products with a brief description using the product video. It has been observed that, “Around 43% of the customers refer to make a purchase after watching the video description for the product”. Thus, it is one of the better approach to remarket the product to the customer using the thank you page. It will bring the best features to your customers and at the same time encourage the customer to make a purchase. 

Recommending combo products

Image Source: Amazon.com

How about offering the customers with a choice rather than asking a question to make a purchase. The chances are quite good that the customer will make a purchase after being asked for a choice. Thus, the web store can use the thank you page to recommend some of the frequently bought products with the products they have made a purchase. It is more likely to make a sale as the customers might require the item and maybe the item’s functioning is directly affected by the product unavailability.

Better exposure to other deals

The web store can also throw light on some of the other products to the customers by providing better deals on those products. As the web store is trusted by the customer and they are more likely take a check on these products as suggested by the web store. Thus, the sellers can use the opportunity to remarket some of the better products to the customers. It can be done in many forms. Moreover, the web stores need not to put a lot of effort in convincing the customers. It is one of the easiest way to convince the customers to re market the product by providing them with better deals on the purchase of other products.

Promotional sales

The idea of making sales by using some of the promotional method is also fruitful. The web store can ask the customers to make a purchase on some of the products as a part of some of the event. The customers are more likely to buy an item, if it is provided to them under the actual price. It has become a trend for the web stores to keep providing sales on the products as a promotional sale. It attracts the better audiences and the chances of making sales is also common due to the discount provided to the by the web stores.

Promote your social media

The web store must always try to promote them as much as possible. In this context, web store may ask the customers to like their social media page or subscribe to their web store. This helps the web store to keep in direct touch with the customers and the webs stores can always provide the customers with the latest information about the additional of ay new product or any ongoing sales on the web store. The chances of making sales are better if the customers are updated and fetched with right amount of information by the web store owners.

OVER TO YOU

The thank you page is one of the better way to generate another conversions. The web stores needs too b ready for situations like this. It is one of the exit intended pop up which can be utilized properly by the web store owners to get more conversions. The customers can always be molded by providing them with better products and at the same time offers pertaining to those products really drives them to make a purchase.

For more information about Prestashop Better Thank You Page Module visit here:-

Module Link: https://www.knowband.com/prestashop-better-thank-you-page

Youtube Link: https://www.youtube.com/watch?v=kldxXTiWaCg

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-better-thank-you-page/

4 Unavoidable Factors for a Successful Web Design

The first thing that a customer encounters as soon as he makes an entry to a website is the design. It is one of the thing that either delights the mood of the customer or kills it. Most of the time a customer makes up his mind at the first glance or impression that the website makes on the customer on the first instance. Therefore, it becomes quite important for the web store owners to design the website in such a manner that it provides a positive impact on the customer and the customer would like to explore the website and move closer to making a purchase.

Though, every web store owner wants to get better sales by providing the best quality products and services in terms with the products. The first thing that makes up the mind of the customer to check the product would be the website layout or design. It gives a brief idea about the products in the web store and whether or not the customer would like to make a purchase from the store or not. Thus, the web store owners must try to incorporate various features on the website in order to improve the experience of the customers in terms of better assistance and a good website design.

A good website offers a better navigation to the customers and at the same time provides them with all the features that makes their purchase quick and easy. If a website provides these features then the customers leave with a smile on their face and are also expected to return back to the web store in the near future to make pa purchase. Thus, a better website design doesn’t only guarantees a happy customer but the retention of the customer by the web store due to the better services provided.

The need for a successful and better design of the website is quite necessary. Let us discuss some of the factors that are unavoidable for a successful web design.

1. Social Login 

One of the most important tool for a web store is to provide easy access to all the visitors. In this process, most of the time the website are designed in such a way that they require a complete signup process followed by registration to the web store. Thus, the long and time killing procedure kills the enthusiasm of the customers to browse the store, resulting in loss of customers. Thus the web store must try to provide easy access to the new visitors.

One of the way is to use the social login feature. The Social login module enables the customers to browse the web store and signup using their Social login details. As most of the customers already have id in one or the other platform. Thus, the web store can use this details to provide easy access to the customers. This helps in reducing the efforts of the customers and at the same time saves a lot of time also.

2. Call to Action

Any website will not be fulfilling its purpose, if they can’t engage the customers to their CTA features. The web store will like to redirect the customers to various actions such as like, share, comment, Call to action feature becomes an important aspect for the website design. The admin can always check for the feasibility of different CTA’s by using different tools such as A/B testing or Heat map tool. They provide a better insight through the experience and general practice of a customer to browse the various CTA’s on the website. If a website is not able to convince the customers through their CTA’s then it is survey a failed version of a website design and the admin needs to work on it. One of the important factor which results in optimization of the web pages.  

3. One page checkout

The process of making a purchase involves lot of steps such as browsing the store, selecting the products, making choice and at the end going through the painful step of making all the entries in order to complete the transaction. The process is lengthy and the customer may feel annoyed reaching to the last part. The lengthy checkout process may annoy the customer and chances are more likely that he may exit the web store and cancel the order. This results in the rise in number of abandon carts. Thus, the web store owners must try to provide the customers with the option of one page checkout. In order to do so the web store owner any use the Magento one page checkout module. The module provides the required assistance to the customer in order to make easy payment and get completed with their order within a single page. It saves the customer to save their time in filling out the lengthy forms and helps them to get product as soon as possible.

4. Feedback and reviews

The consistent need of a web store owner would include fulfilling the demands of the customers and trying to provide products and features as peer their convenience. In order to be able to do so, the important thing would be the interaction with the customer. A better website design would include customer’s reviews and feedback as a part of the shopping. The customers can share their views on the services offered and if there are any pitfalls in the website then the web store owners can immediately track it down and correct it. Exchanging information is the art of developing and in the eCommerce it is more important to keep improving and trying to minimize the scope of error.

Over to You

A better website provides every necessary feature that is required to provide the smooth shopping experience to the customer. In this context, the web store can always follow the latest social media trends to stay ahead. The website must be made to provide better interaction with the customers and they may never feel like to miss out from the web store.

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Magento One Click Checkout User Manual

6 Innovative Ways of Offering Giveaways to the Online Customers

Driving the web traffic to the store is always the key to enhance the conversions. Thus, the primary aim of the eCommerce owners is to create an engaging environment so that visitors take a look at the web store and at the same time do engage themselves with the product, ultimate leading to a positive conversions.

One of the better idea to motivate the customers to visit your site is by offering giveaways. The basic idea is to encourage the people to complete their transaction. Usually the visitors will be encouraged and happy after receiving a free item from the web store. In the curiosity to avail their gifts, they are more likely to explore the web store. Thus, it provides the web store to showcase other product into the web store to the customer in order to make better sales.

Though, there are many ways in which the store owners can promote the visibility of the web store but providing visitors with free products is definitely one of the vest way. The owners need not to put extra effort in order to call the visitors to the web store and apart from that the owners can arrange various other events which can help them to improve web store traffic and visibility by assigning certain simple task to the customer. No doubt the customer will readily give certain amount of their time in order to receive a free gift product.

Let us discuss some off the innovative ways in which the web stores can provide giveaways to online customers.

1. Pop ups

The utilization of pop up is not limited towards making the website appearance look better. They serve multiple purpose. One of the purpose served by them is to provide giveaways to the visitors. The website can always use innovative pop us such as spin and win which has certain giveaways as a part of the offer which can be availed by the customers after spinning the wheel. Thu, the customers gets a feel of laying a game and if they land on one of these offers it may be claimed as a prize by the customers. Thus, one of the innovative way to provide giveaways to the customers. 

2. Scratch Coupons

Scratch coupons are one of the simplest form of providing the online customers with better offers. The website can randomly select visitors and provide them with scratch coupons which can be redeemed by the customers to make a purchase on the product. The curiosity to know more about the amount of the coupon will surely enable the customer to explore the website and search the product for purchase. The Shopify Scratch Coupon is one of such module that enables the website owners to provide this facility to the customers.

3. Surveys

The web store owners can always ask the customers to participate in the small surveys in order to learn better about customer’s behaviors. The interests and the expectation of the customers form a web store can be known after running a bunch of surveys. The customers will happily participate in these surveys in return for gifts. Thus, a better and unique idea, where both the customer and the web store owner are benefitted just in exchange for certain information which may cost nothing to both of them.

4. Campaigns

The small campaign can be run down by the web store owners, where the web store owners can ask the customers to provide them with the basic details such as Email address or social media access to information in return for some freebies. Most of the time, the customer wouldn’t give a second thought to these offers as it nearly takes 2 minutes to provide all these information The web stress get fetched with all the required data and they can use this data in the future in order to promote their products to the customers via Emails or other forms. Thu, a win-win situation for both the seller and the customers.

5. Share entries

The web stores can always ask the visitors to share their entry in order to participate in the contest. In order to do so, the customer need to sign up for the web store and register the there. The visitors are more likely to register them in return for getting a chance to win something. The web store may randomly select some of the people and reward them. This is a clear approach as the web store gets registration while visitors gets a chance to in the freebies.

6. Referrals

The better approach of promoting the web store among the people is by asking them to bring maximum referrals. Most of the people will start to promote the web store with their family and friends. This will lead to a lot of amount of registration the web store. The web store can select some of the people who have brought most referrals to the web store and reward them accordingly. This features enables the web store to initiate a chain of promotion of the web store and improve the store visibility to a very large extent.

Over to You

The idea of providing freebies and giveaways to the customer is always quite fruitful. The web store can get the required attention by using this method. Moreover, the basic idea to improve the store visibility is quite achieved by using this approach and most of the people who have won a freebie or code are likely to avail the service by making a purchase from the web store.

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5 Ways for Increasing Mobile App Engagement and Ensure User Retention

The advent of mobile app in order to promote the eCommerce store is an important step in the growth of the business. Most of the web store already have a mobile app as they are a better and reliable source of making a purchase from the web store rather than desktop sites. The increasing popularity of the mobile app may also be accounted for the various features offered by the mobile app which can’t be accessed while browsing the web store using the desktop site.

The launch of a mobile app is a very easy task. The web stores can use Mobile app builder in order to get a mobile app for their web store. The main target for the web store owners is to develop such an app which is engaging and is able to interact with the customers in a positive manner. App which is able to connect with the customers has a very high chance of making conversions, thus it becomes an important aspect for thee web store to keep in mind. The customers are more likely to make purchase using an app which has a better user interface.

There are numerous ways in which the mobile app can be made engaging for better customer experience. One of the added advantage of making the mobile app engaging is the customer retention. If a customer finds the mobile app satisfying then they would rather stick to the web store through the app. It helps the web store to improve the web store fan base and significantly earn the profit by making more sales. Customer retention is one of the most important aspect to be considered while designing the mobile app. The retention of the customer decides the growth of the web store.

Let us discuss some of the ways for increasing mobile app engagement and ensure user retention.

Personalization

Personalization is one of the major factor in determining the growth of the mobile app. It provides the customer with a better and unique experience. The web store should try to personalize their mobile app timely. It helps in making the concept of shopping through app more relevant for the customers. As the apps don’t deliver uniform experience therefore, the app must be customized regularly in order to deliver more to the customer. The more a mobile app is able to provide the related content to the customer, better are the chances of the web store to get a customer. Personalization plays an important role in retention of customers.

Navigation

One of the better ways in order to make sure the customer don’t face any difficulty while using the mobile app would be by providing them the easy navigation. Navigation may include the entry of the customer to the mobile app by using Social login to exit of the customer through thee guest checkout. Thus, a better navigation ensures the engagement as well as retention of the customer to the mobile app. It helps the customers to browse the mobile app easily, select a product, and make payment to check out of the store. Thus, providing the customers with the easy way through the web store.

Rewards

The customers should have a reason to keep using the mobile app. In this regard, the mobile app must constantly provide the customers with prizes and offers such that the customers are motivated to keep making a purchase from the web store using the mobile app. According t a survey, “About 70% of customers like to use mobile app to purchase products”. Thus, the expectations of the customers using the mobile app are more. Therefore, the mobile apps needs to fetch the additional incentives to these customers. It will help keep them engage to the mobile app and at the same time the chance to get better offers and rewards will result in retention of the customers.  

Notifications

                      

Why would a customer like to use your mobile app specifically?  The most suited answer would be, if you provide the customer with some additional features that would make them feel special. To serve this purpose the mobile app can utilize the Push notification option. Most of the time, the customer doesn’t have time to explore the web store and make decisions on which product to purchase. In this case, the web store must come to the rescue and notify the customers about the past products that they were searching r anything new that has recently arrived in the web store. It helps in filtering the customer’s search and also engages the customer to the web store to a very large extent.

Support

Support is one of the feature that the customers craves for. It is a general aspect that if a customer has any doubt about certain products or service on the mobile app then they would directly turn towards the support tam. Therefore, providing a support team which would help the customer all the time would hl the customer to have a pleasant experience using the mobile app. The mobile app can be covered using an online chat system, which can engage user and also provide them assistance during their stay on the web store. The assistance provided by the support tea also plays a very crucial role in determining the retention of the customer. A better assistance means the customer is sure to re-visit the web store using mobile app and make purchase.

Over to You

The mobile app development for the promotion of the web store is one the important factor in the progress made by the store. Therefore, special concern must be provided while designing the mobile app. Thee app must be incorporated with all the required feature such that it is able to connect with the customer and at the same time proves to be an efficient tool in retention of the customers. The increasing trend of M-Commerce has compelled the web stores to make the services better regarding to mobile app.

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