5 most popular Magento Marketplace Extensions

List of five popular marketplace extensions for Magento

If you take a look at the biggest eCommerce sites today, you will see that all these are marketplaces. There would be a no bigger example than Amazon, eBay, and Etsy.  

A marketplace provides a two-sided business model where both B2B and B2C operations can be found on a single platform. The marketplace model of eCommerce adds up an additional entity to the whole site structure- The Seller. 

With the ability to provide a huge range of choices to the customers by leveraging the sellers' offerings, a marketplace in today's context is a more successful online business model. While a marketplace owner benefits from the commission earned from the sellers, sellers also get a reputed platform to sell without a need for having their own site.

Marketplace model of eCommerce explained

Nowadays, some really easy and effective solutions are available that instantly converts an inventory based eCommerce store to a marketplace. These solutions come in the form of plugins and extensions. If you want to turn your store into a marketplace, then simply install a marketplace extension and gain the required functionalities.

In this article, we are going to present a list of 5 popular Magento Marketplace extensions from different developers. You can also treat it as a comparison to decide which extension is better in your context.

1. WebKul Marketplace Multi-Vendor Module

     Price of extension: $ 349

The Webkul Marketplace Multi-Vendor module when installed on the Magento platform, converts the store into a marketplace site. It adds the support for accepting seller registrations and provides a separate dashboard to the sellers on the front end of the site.

The customers are allowed to rate and review different sellers which are finally approved/disapproved by the marketplace admin. Sellers can customize their profile by uploading a shop banner and a shop logo, and add other personal and business details.

For admin, there is a hassle free option to charge commissions on the different bases. Admin can set a global commission rate for all the sellers, or can also set different commission rates for each seller.

On the whole, it is an efficient marketplace extension which is quite popular because of its advanced features.

2. Vnecoms Marketplace Extension

     Price ranges from $ 399 to $ 999

Using Vnecoms Marketplace extension your Magento store will start allowing seller registrations from the front end. Each seller will have his/her separate panel where he/she can:

• Manage product 
• Manage sales and sales reports
• Manage invoice generation from seller side
• Manage shipping methods and shipping mapping to different products. 

Every seller has the option to customize the seller panel. Good news is, the seller panel is fully responsive. That means sellers can manage their store on the marketplace from mobile devices too.

The admin has the full access to group vendors in different sets. With this grouping, the admin can set desirable commission rates for each group of vendors. The admin also has the full access to manage transactions.

For accepting the seller registration, the admin can easily create custom vendor/seller registration forms right from the back office itself.

The extension supports 6 types of products to be uploaded on the marketplace.

1. Simple Product
2. Grouped Product
3. Configurable Product
4. Virtual Product
5. Bundle Product
6. Downloadable

This extension is available in different package forms where the package names include- Standard Edition, Custom Edition, and Platinum Edition.

3. Apptha Marketplace

     Price : $999 with one year support

Apptha Marketplace is another popular marketplace extension in our list. For sellers, it provides a separate panel in the front office which utilizes the default Magento form to register the sellers. That means the sellers can register using the same form used by the customers to register their user account.

The marketplace admin has the access to set different commission rates for different vendors. The admin can also:

• View live sales updates
• Approve/disapprove seller registration request
• Show labels for popular or new products
• Show a counter that tells how many products have been sold. 

The ‘Our Sellers' header link allows the customers to browse all the vendors on the site separately. The vendor can share store location on Google Map, share overall seller rating, and all the store products on this seller space.

The social login, integrated one step checkout, and access for vendors to run deals on the marketplace for their products make this extension unique from the other extensions in our list.

4. Medma Marketplace 

     Price: $ 229

Medma Marketplace is another extension in our list that has the capacity to convert your Magento store into a marketplace. Like the other extensions, it also provides the sellers with a separate panel where they can manage their shop, add products and much more.

The seller dashboard is a highly dynamic page that shows an updated report of the highest selling products, product collections, and seller profile update. The seller can easily upload a bulk of products at a time using CSV product upload feature.

The reviews and rating system on this extension will help you to guide your customers better providing product reviews and seller reviews. Only the admin is allowed approve or disapprove a review.

For admin, the extension provides unlimited functionalities such as:

• Access to approve or disapprove a seller account request
• Access to manually or automatically approve a seller account request
• Access to create different commission rates for different sellers
• Access to enable or disable seller registration on the marketplace. 

5. Knowband Magento Multi-vendor Marketplace

      Price: $ 219 with free support for three months

Off course, our list wouldn't be complete without mentioning the home team's offering. Our Magento Multi-vendor Marketplace extension is the easiest solution to convert your already functioning Magento store into a marketplace. With the simple installation and user-friendly interface, this extension can be easily managed even by the non-coders. You don't have to be a technical expert to run a marketplace site here. The extension adds various features and functionalities to the Magento store that make it a fully functional marketplace site.

Top features for Marketplace admin:

Top features for seller/vendors

• Admin can approve/disapprove a seller registration request
• Admin can monitor and manage list of vendors
• Admin has the access to approve/disapprove a seller product upload
• Admin can set various commission rates for each seller or a global commission rate for all the sellers.
• Admin can change the order status to update the seller that payment has been done by the customer.
• Admin can enable/disable marketplace features from the admin panel itself
• Admin can allow or restrict a seller from uploading products in specific categories
• Admin can add shipping options for the sellers.

Top features for seller/vendors

• Sellers can register their account from the same form used by customers to sign up. 
• A customer can convert his/her account to a seller account anytime by sending a one click request from the customer account.
• Sellers can manage their profile and upload shop banner and shop logo
• Sellers get a separate dashboard at the front end itself
• Sellers can track their sales and manage the orders
• Sellers can upload multiple types of products supported by the Magento platform
• Sellers can send category request to admin
• Seller can show their social link on the seller page on front

The module also supports a number of advanced marketplace features which can be easily acquired by installing the Marketplace addons available for this extensions. You can add the advanced features like:

• Admin to seller support system
• Bulk product upload through CSV
• Product return management
• Seller vacation mode and 
• Low stock alert. 

To conclude 

There are many more magento extensions available in the marketplace. Almost all of them possess similar features and functionalities. The difference is between the price they offer, Number of addons available, and kind of support they provide after sales. 

It's not just about which extension provides more features, it's about which features you actually need and what is the reputation of the developer who has developed it. For example, Knowband Marketplace Extension has been developed by a team of certified Magento developers. Also, make sure the company has the dedicated support team to fulfill the after sales requirements. Moreover, you must also consider the support cost in the long run. So, after considering all these situations, which one do you find best suited to your Magento store ?

How important is it to send a product update notification?

Researches suggest that many eCommerce customers spare products in their shopping carts for further thought and don't buy immediately. These customers are in a circumstance of decision and for the most part, need few motivating forces continuing their purchases. However, they will surely rush with the choice- to buy or not to buy. You as a Magento store owner would be facing this for sure- you might know or not now, but the situation is still there. 

There are two situations when customers would not choose to continue the purchase- Either the customers find the price out-of-budget or the product itself is out of stock. In the later situation, you might choose to disable the out-of-sock product from the site, but the circumstance still remains the same- customers would still not be able to purchase. Thus, an addition to the loss of potential sales. 

Both the situations have one thing in common- you are losing a potential sale. 

To overcome such situation on a Magento store, the product update notification would be a great tool in aid. 

Let’s assume a situation when, using the Magento product update notification , you can: 

• Out of stock:  Allow the customers to subscribe for product update notification of the out of stock products.The subscription will enable an automatic cron-based notification system where the customers (subscribed) will receive a mail from your side when the product is back in stock. 

• Out-of-budget: The same subscription can be used to send the customers a notification whenever the product prices are changed on the store. It will help you to recover those customers who could not purchase the product because it was out-of-budget last time they checked.  

The Magento product update notification extension is one such extension which implements the above-mentioned functionalities just after a simple installation. 

Why is Magento product update notification an essential feature?

On every eCommerce site, customer engagement and customer experience are the two important considerations that every CRO expert counts on. A customer experience cannot be degraded more than this when a customer fails to purchase a product that is there on the site. Products being out-of-stock and out-of-budget are the two non-controllable factors that somewhat degrade the customers’ experiences.   

Having the product update notification feature is something that can be a life saver for the Magento based stores in this situation. 

Products being out-of-stock is purely a depended scenario. Even the largest eCommerce sites face this situation because of the limited supplies and inventory. For any reason, if a product (already listed on the site) is showing out-of-stock, you need to handle the situation wisely, because the product is just not available for a while. You need to handle it so that the customers can be converted back into a sale as soon as the product is available. 

A Magento product update notification utilizes the email subscription feature to capture the email address of the customer and use this email data to send automatic email notification as soon as the product is back-in-stock. In this way the, a sale that could have been probably lost can be hoped to get recovered in case the customer had not purchased it already from somewhere else.   

Similarly, customers generally look around the sites to find out if their desired product is available at a budget price. Such customers have sure chances for conversion if the product fits into their budget. Unfortunately, if a product ends up being out of their reach due to unexpected price, a Magento store can be configured to ask the customer for subscribing to a price change alert using this extension. 

The Magento product update notification feature will make sure that your marketing campaigns would have some more likely to get converted data.     

It's more important to follow up the customers lost due to out-of-stock or out-of-budget scenario. Since these customers generally have a mindset of finally purchasing a product, you don't have to follow them for convincing, you have to notify them for what they would like to know. Use of proper email contents and suitable message on the product pages are some of the important things that you should focus on after installing the Magento product update notification extension. So, install the extension, configure it, modify the email templates, customize the product page texts and you are ready to go.

Related Post:

• Magento Product Update Notification – User Manual

Features that make a true one page checkout

You might have come across various one page checkouts as of now. Each of them having their own look and feel and providing different ways to complete a purchase. The Magento platform too provides a built-in one page checkout that comes with every installation. Question is, does this default checkout provide a true one-page checkout experience?   

If we take a look on this checkout interface, despite all the checkout steps being shown on a single page, it is not a true one-page checkout in various aspects:

• It’s not one-page: You cannot go to the further steps until you complete a preceding step. If you do not complete and submit the ‘checkout method’ , you cannot move to the ‘Billing Information’ and so on.  

• Shopping cart update: The ‘order review’ is a static page which just allows the customer to see the order summary. The customer cannot remove or update a product quantity in the cart from the same page. To edit the cart, it takes you to a new page, breaking the checkout process in the middle.  

• No Social login: There is no option for the customer to use a social login so that he/she can be spared from manually registering a user account. It’s not a necessary requirement for a true one page checkout, but having this option will provide some upper hand in various cases.   

• No information saving: If checkout process breaks in the middle, there is no way to recover the already filled forms. You have to start the whole process again.

 Now, if we compare the checkout page of a custom one-page checkout extension we would be able to understand these drawbacks in a clearer way. 

The checkout page shown below is an example to explain what a premium one-page checkout extension should necessarily offer.  

If we contrast the drawbacks that we see in default Magento checkout, we can see that the customized one page checkout eliminates all of them.  

• Everything on one page: Unlike the default checkout, the one page checkout handles all the checkout steps on a single page structure. You can switch between any of the steps whenever you want. 

• Ajax based shopping cart: The Ajax based shopping cart makes it very easy to update the cart during the checkout. The shopping cart here is dynamic and user can remove a product, or update a product quantity from the same page itself. The benefits of Ajax allow the users to do this without a need to refresh the whole checkout page.      

• Social login: The default checkout lagged this functionality. However, it can be considered as an additional feature in a customized one page checkout that allows a user to login to the customer account without manually creating it. It uses the Google and Facebook Social login option.   

The reason behind this small comparison is to shed a light on how you can make your checkout, even more engaging by implementing some user-friendly tweaks. The default Magento checkout page is a well organized one, but with some tweaks as in a premium one-page checkout extension it can be made even more engaging and conversion friendly.  

Good news is you do not have to knock your head with the codes to make your checkout engaging. Experts have already done this in the various customized checkout extensions. The Knowband-Magento one page checkout extension is one such implementation that you can install on your Magento site to get an already optimized one page checkout for Magento.

Related Blogs:

• Why do you need a One page Magento Checkout Extension?
• One-page checkouts: A customer’s viewpoint
• Why you need a one-page checkout extension for Magento?

Why do you need a Magento Auto Subscribe extension?

Email are being used for a very long time for marketing purposes. Email communication with the customers is the oldest mode that has been used in eCommerce marketing and is still popular till date. It is because of the ROI that we get from email marketing that keeps encouraging its use even after more advanced marketing tools have been introduced today to eCommerce world.   

So, emails are important and we need to keep a hold of them for better growth in eCommerce market. However, to use emails for marketing and other purposes, we need the email ids of our customers. So, to get the email ids?  

Newsletter subscription is the most basic and effective tool that has been used for years to build an email list. Even now, we mostly depend on more advanced versions of the Newsletter subscription forms to get the email ids. However, customers have now become very smart and they know that if they give their email ids, they are going to receive tons of marketing emails in their inbox. So, they prefer not to share their email ids at all.  

It is the time when you need a Magento Auto Subscribe extension on your Magento store to effectively build an email list by encouraging customers to provide their email ids using some different and non-traditional ways.  

• The traditional way: 

A Magento Auto Subscribe extension possess certain features to customize the newsletter subscription forms from the back-office itself. Using these customizations, you can modify the subscription forms and pop-ups to put something that your customers would like to have in return of their email ids.   

• The non-traditional way: 

You can set the Magento Auto Subscribe extension to automatically capture the email ids of the customers from account registration form and checkout form. These are the places where customers easily give their email ids. So, you can use the Magento Auto Subscribe extension to automatically capture email ids from these forms.   

• Utilizing the captured email ids-  

 Capturing an email id not enough to build an email list. You should be effectively able to use those email ids to send marketing emails to the customers. Keeping those captured email ids on your Magento store will not help in marketing. For better and effective email marketing we often resort to the tools like MailChimp or Constant Contact. These tools provide specialized interfaces to launch a marketing campaign in a much better way.   

So, the next important task that your Magento Auto Subscribe extension performs is to sync the captured email ids to your MailChimp and Constant Contact account. You can easily specify the category of the list on your MailChimp where you want to sync the captured email ids.  

 

So, building an email list is not a tough task if you know what your customers will like to have from you in return to the email ids they give. Moreover, there are also the ways to capture email ids without actually asking for a Newsletter subscription. It is up to you how you are using a Magento Auto Subscribe extension for email list building.  

The examples in the screenshot above are from the Knowband-Magento Auto Subscribe extension. It consists of all the features discussed above and certainly a perfect tool in case you are looking for an efficient Magento Auto Subscribe extension for your store.

Related Blogs:

• Redefine your subscription based requests with the support of this Magento Auto Subscribe Extension
• Analyze these top 5 Magento Checkout Extensions for a seamless online checkout process for your Magento Site
• Magento Auto Subscribe – User Manual

PrestaShop Google reCaptcha- Prevent your Store from Spam and Abuse

PrestaShop Google reCaptcha module is an essential requirement for a secure online business.

Like every other website on the internet, your PrestaShop store is also vulnerable to spam and abuse from the bots. For years Google has been using the reCaptcha challenges to identify the robots from the humans. The old Google reCaptcha was a bit challenging for the humans too. It wouldn’t be a surprise when it used to classify a human user as a bot. In the latest API update, Google reCaptcha was totally simplified for the human users. It just asks the user, if he is a robot.

Old Google reCaptcha was a bit complex.

The New Google reCaptcha update made it very simple for humans.

So, we have used the latest Google reCaptcha API to develop the PrestaShop Google reCaptcha module that brings the extra layer of security to your PrestaShop site. If you are fed-up of spammers and want to protect your PrestaShop store from Abuse, the PrestaShop Google reCaptcha would be a perfect choice for you.

PrestaShop Google reCaptcha is a PrestaShop module designed to add the Security of Google reCaptcha service on a PrestaShop store. Let’s look at these benefits that you can get by integrating the Google reCaptcha service on your PrestaShop store:

1. Advanced security- Spammers use programmed robots to launch a spam attack on the sites by sending random and continuous requests. If the website is not protected by an anti-spam security layer like PrestaShop Google reCaptcha, soon enough the server will be overloaded with a mass volume of request. It will not take enough time to bring down your site by crashing the server. A PrestaShop Google reCaptcha module will be of great use in mitigating such DDoS attacks and keep your site safe from spammers and rogue users.

2. Ease of Use- With the evolution of new Google reCaptcha, it has become very user-friendly and does not act as a block to your store's conversions. Any human can easily pass the reCaptcha challenge.

3. Creation of human values- On eCommerce sites, spammers use bots to grab or hamper the last minute's deals. These bots create continuous requests on the sites, thus preventing the human users from taking the advantage of the deals. By using the PrestaShop Google reCaptcha you can make every user on your website have the same type of experience and none of them are at any disadvantage against the bots.

Additional features of PrestaShop Google reCaptcha module:

1. PrestaShop Google reCaptcha is simple to install Install and Configure on your store.

2. It Adds an extra layer of Enhanced Website Security.

3. Protects from Spam Registrations and messages.

4. You can show Google ReCaptcha on secured pages like:

- Client Login Page 
- Client Registration Page 
- Client Contact Page 
- Client Forgotten Password page.

5. Two types of themes are available for the Google reCaptcha- Light and Dark Themes.

6. You have the choice to change custom CSS and JS to modify the look and feel.

7. Make store more secure by SSL compatibility of the PrestaShop Google reCaptcha module.

8. Multi Store compatibility makes it available on all the multi-store shops you use on PrestaShop .

Thus, integrating a PrestaShop Google reCaptcha is definitely an important decision to make, and you should make it as soon as possible. You never know, when your site might become a victim of Spam or DDoS attack. 

Related Blogs:

• Why you need to move towards One Page PrestaShop Checkout for your Store?
• OpenCart One Page Supercheckout to deliver a perfect online shopping experience
• How can PrestaShop Marketplace Plugin improve your business chances?
• Get Your Abandoned Customers Back To Your E- Commerce Store With This Prestashop Plugin
• Increase The Brand Value Of Your E- Commerce Store With Our Prestashop Social Loginizer Plugin

Marketplace features that make a perfect Magento Multi Vendor Marketplace

Magento is undoubtedly the best place to start an online store. The abundance the features and functionalities coming inbuilt with a default Magento installation make this platform the first choice of any eCommerce entrepreneur. Magento has been the favorite of online business owners for a long time. Moreover, it's popular sky-rocketed when it evolved itself to acquire the rare B2B functionalities. The new B2B features, provided a base for the third part Magento developers to develop even some more advanced interfaces that are more user-friendly and easier to acquire by anyone.

How Magento Multi Vendor Marketplace fits here?

Magento Multi Vendor Marketplace extensions are the perfect example of the developments that took Magento's B2B feature to a new height. Converting an inventory model Magento site into a fully effective Marketplace site is not an easy task. It's a huge implementation, but when a Magento Multi Vendor Marketplace is delivered to a Magento site owner, it doesn't let him/her about the complexities at all. Just a user-friendly interface for the new added Marketplace structure of the Magento store. That's the efficacy of a Magento Multi Vendor Marketplace extension. 

Here, I am going to discuss the additional features a Magento Multi Vendor Marketplace extension provides to your Magento store to make it a perfect marketplace site. 

Let’s add some sellers to your Magento site- 

The scope for allowing a seller to sell on your website was undoubtedly not present in your Magento store earlier. Now after the addition of a Magento Multi Vendor Marketplace extension, it imparts an interface at the front end for the sellers. Using this interface, new sellers can easily register on your Magento store like all the customers. The difference is, sellers will get a seller panel where they can perform all the seller functions like it's their own website. 

What role the admin has in managing the sellers?-

Now that it's the admin's eCommerce site, it automatically makes him the boss. Whenever a seller will register on the new marketplace site of yours, you will receive a seller account approval request. Here, Magento Multi Vendor Marketplace provides you two options, you can either accept the request or decline it. If you accept the request, the seller will be allowed to upload products on your site from his seller panel. The seller gets a seller panel from where he/she can upload products with all the product details. 

As I said earlier, it's your website so you are the boss. The products uploaded by a seller will not go live until you review and approve those products. Once it is approved, the product gets live and becomes visible to all on your Magento Multi Vendor Marketplace site. 

Let’s receive some order now-

Now, when the Magento Multi Vendor Marketplace has already assisted you in approving your sellers and approving the products of those sellers, it's time when you will receive the orders. Any effective Magento Multi Vendor Marketplace extension provides the visibility of all the approved seller products on the store front. Customers can place an order for any product from any seller on the marketplace site. These orders are received by the marketplace admin as the payment options, shipping options all the managed by the marketplace admin itself. So, how the sellers come in the picture now?

Whenever an order is placed on a Magento Multi Vendor Marketplace site, both the admin and seller can see the order details from their respective interfaces. The role of the admin here is as soon as he/she receives the payment from the customer, he/she changes the order status to indicate the successful payment by the customer. Now, the sellers come to the picture when they have to fulfill the order by shipping the product to the customer's delivery address. 

The Big question- Commission?- 

Commission management is the most important feature that drives the existence of any marketplace site. If any Magento Multi Vendor Marketplace says, it cannot manage the commission, just scrap it and look for a better one. Because you cannot do a marketplace business without managing the commissions. 

A perfect Magento Multi Vendor Marketplace extension manages the commission by:

Providing an option to the admin to set commission rates on different products, sellers, and categories at least. 

• Admin should be able to set a global commission rate or different commission rates for different sellers. 
• Admin should be able to easily see how much commission earned on different products or different orders.
• Sellers should be able to track the commission paid to the admin

So, these are the very basic marketplace functionalities that should be present in any Magento Multi Vendor Marketplace extension you are opting for your Magento store. Missing out any of these basic features would make sure that the particular extension is not a perfect Magento Multi Vendor Marketplace extension at all. I would suggest the Knowband-Magento Multi Vendor Marketplace extension which necessarily has all these features plus a huge range of other useful marketplace features. 

What are the pros and cons of having a One-Page Checkout for your website?

A single page checkout is what that has been working effectively in combating the menace of cart abandonment. By cutting the time and energy to be invested by the customer, it makes the process smoother and easier for the customer. Most of the eCommerce websites have already restored to the same and many are in the line of adoption. However, as each thing has it’s pros and cons, so is the one-page checkout. Before you should go on to adopt the feature for your website, we will here provide you with a critical analysis of the one-page checkout.

Pros of one-page checkout 

You can adopt the feature by simply installing an appropriate module.

Let us first take a look at the benefits of one-page checkout.

1. Ease of operation: The one thing it brings in for sure is the ease of operation for the customer. More often than not, we have seen a cart going into abandonment mode at the transaction stages. The reason being lengthy checkout process and the long wait for loading. A one-page checkout thus saves a certain portion of your abandon carts.

2. Simplification of the process: Another thing which the one-page checkout ensures is the simplification of the entire process. Most of us like to have a clear cut and simplified process when we are transacting online. Moreover, it is also the motto of online shopping to make transaction quick, smooth and easy. Thus, a single page checkout keeps up the spirit of this motto.

3. Consumer satisfaction: By taking care of the above-mentioned things, it generates an environment where the customer can feel satisfied with his/her experience on your website. This one thing is what every business set-up in the world wants to achieve as it lays a path for their conversion to latch on.

Cons of one-page checkout 

Though not many, the cons of the feature are what you should be aware of before making a move.

1. Compatibility with javascript: Some of the one page checkouts use JavaScript as a major constituent of their ingredients of coding. They would not work without JavaScript. If the JavaScript is disabled on your browser, then it might not be able to perform as fluently as expected.

2. Time and cost: Implementation of Ajax will require some sufficient time in development. Like JavaScript Ajax is used in one page checkouts to relieve the pain of frequent page reloading. This would escalate the cost of investment and effort of the coders. Thus, some out of pocket arrangements have to be done in case you are having a fiscal strain.

3. The Function won’t behave as expected: Since Ajax does not reload a page to update content, the browser’s back button will not bring the user back to an early step in the checkout as might be expected. There is work around, but it requires more development time.

Final say 

The above discussion might have provided you with a critical analysis of having a Magento one-page checkout feature for your website. You can now make informed decision to enhance the usability of your website. On the whole, the cons in one page checkout does not seem to give any fatal issue while missing a one page checkout might cost you conversions. Because, the benefits of an one page checkout can easily overlap the cons. Moreover, there are a large number of researches already going on to eradicate these cons.

Things to consider before developing a Mobile App for your eCommerce business

Mobile app is one thing that you cannot avoid in today’s digitally empowered business arena.

With over 4.40 billion mobile users and the expectations of them reaching over 5 billion by 2019, the importance of a mobile platform for your business is unequivocal. In eCommerce arena, the trends in traffic flow clearly highlight that the major percentage of traffic nowadays is driven by mobiles and tablets. The on-the-go and handy nature of these devices fall compatible with the quick, hassle free, seamless and on-the-go nature of eCommerce. By now, you must have realized the importance of having a mobile app for your business. However, what you need to know is what are the areas that you should look for before adopting a mobile app for your eCommerce business.

Things you should look for before latching on for mobile app 

Now we will have a look at those areas which one should consider before going for a mobile way for their business.

1. Who will be the developer: This is the one question that you have to ask yourself immediately after deciding on to build a mobile app. You have the option of developing the app yourself or outsourcing the same both, have its added pros and cons. By going for outsourcing you will be able to save your time and stress of management handling while you will loose on central control and command of the mobile aspects. However, if you go for self- development you will be holding the central control but at the same time, you will have to bear the burnt of development and maintenance process. 

2. Multi-platform or popular platform: The next thing that will bother you is which platform to target. You need to take a call between a multi-platform or a popular platform app. It is general advice to have a multi-platform app that is for Android, Windows, and Mac instead of a platform specific app so that you can latch on to a wider market base. In case you are confused or have budget constraints, you can take a traffic analysis (Google analytics will come in handy) of your users and then decide to the effect.

3. Functional aspects: Once you have finalized on the above two aspects you can now ponder for the graphic, design, and functionality of your app. You must ensure that all the features of the desktop version of your website shall get surfaced in the mobile app, so that, the visitors don’t get surprised by a large variation. Another important thing you should consider is the loading efficiency of your app so as to avoid any snap during the process.

4. Test to the effect: Before launching your app on the public platform officially, you must test it to effect. You should take a test run for your mobile app for a certain amount of time before making it go public. This will help you to locate the lacuna which were left unsurfaced during development and testing phase. This will eventually help you in improving the very first impression of your app in the market, thus catching the eye from the scratch.

How one page checkout optimizes your conversion rates?

One page checkout is an effective CRO strategy.

While grabbing more visitors on your website is the first priority, their contribution in optimizing your conversion rates is what that exactly counts. In order to ensure a seamless experience for the visitor it is important to make sure that his/her entry and exit should be as smooth as possible. In this regards, the effectiveness and efficiency of a one page checkout is what we will be discussing here.

What is one page checkout? 

Before we learn about how a one page checkout optimizes your conversion rates, we need to understand what actually it is? A one page checkout refers to a smooth online purchasing process where the visitor on your website after deciding to purchase a product fills certain necessary information like name, address, pin code, mobile number etc. to complete the final product purchasing process. The whole checkout process is compacted into a single page architecture, unlike the generic checkout pages with multi-page architecture.

How it can help you in conversion rate optimization practices ? 

To understand the effectiveness of a one page checkout, we can visualize the analogy of a supermarket where customers are seen attracted towards the counter with shortest queue or the one with an efficient and fast cashier. In a similar way a one page checkout act as that counter which attracts more visitors to its side and thus optimizes the overall conversion rates for you store.

It is normal human tendency to follow the path which is less turbulent or smooth. In e-commerce where the whole idea is only to make the visitors, experience as smooth, adoption of these effective checkout techniques plays a crucial role. Here you can deploy various plugins for your website based on the CMS platform you are using for your website. Say, there are extensions like Magento’s super checkout, OpenCart’s one page checkout and other checkout plugins of various other CMS platform’s that can help in optimizing the online shopping experience of your web store.

One page checkout and conversion rate optimization practices 

After doing away with the basic understanding about the one page checkout process, we will now look into how it actually optimizes your conversion rates.

• Allows the visitor to easily track his progress through the checkout process which allows him/her to transact more freely and effectively. 

• Prevents the user from the hassle of frequent redirects and multiple page checkouts. which can create user frustration and cart abandonment. 

• Eliminates the scope for unnecessary information which usually is of no use in most of the cases. 

• Better customer satisfaction as he/she enjoys a smooth sail throughout your website. 

• More customer visits and conversions will automatically add to the popularity of your websites on the internet which will result in higher search engine rankings and further scaling of profits. 

Conclusion 

Keeping an eye on the fierce battle in the e-commerce sector today, one can not overlook the importance of making the visitor’s experience on your website a worth remembering one. Here the importance of a smoother checkout can’t be bogged down as it is the critical link in the conversion rate optimization chain.

3 Tips to drive sales through your old stagnant inventory stock

Implement steps to clear off your old inventory stock.

Old stagnant inventory stock is a pain for every eCommerce store owner as it affects the product sales and conversions. Due to the moody purchasing behavior of customers, eCommerce stores have to constantly update their product catalog to maintain the interest of their customers. With this pressure to offer something unique and extraordinary, the old inventory stock is usually forgotten.


With the passage of time, this old inventory stock becomes stagnant and it does not experience any product sales. This is definitely an area of major concern as it can affect the customer engagement and sales to a great extent. If you are unable to make movement in your old inventory stock, here is a quick guide that can help in optimizing your eCommerce conversions.         


Make your product more attractive through pricing comparison- One of the effective technique that has worked in favor of stagnant old stock inventory is the pricing comparison. Show your targeted customers how is your product a better option for them through effective price comparison chart. This strategy can work very well for your old inventory stock and can help you achieve lost eCommerce conversions. Once, your customers are well aware of the difference in the pricing structure of your product, your product sales will be higher. There are also PrestaShop plugins that can offer pricing related information to customers for driving product sales.


Grab customer attention through volume discounts- It is a known fact that customers are more attracted towards exciting product discounts on a site. Being a store owner, you can utilize this strategy for your old inventory stock and can clear off the “unsold” product items. Keep a tab of the upcoming events and occasion for your targeted customers. Based on the recent arrival of an occasion, you can offer high volume discounts on your old items to drive their sales. This can definitely encourage your targeted customers to go for a product purchase on your online store. 


Site owners having PrestaShop marketplace store can avail the services of deal manager plugins that can offer exciting shopping deals to customers. The strategy is best utilized by major eCommerce players like Amazon, eBay, Ali baba and others who offer large volume discounts to its targeted customers for higher eCommerce conversions. So, pair up your old stock items with your popular product items and offer discounts for encouraging sales.


Convey the scarcity about your product-  

Urgency in product stock leads to better customer engagement and sales.

Show your customers that your products are available for a limited time period only. E-Commerce store owners need to use terms like “Limited stock available”, “Only 4 left in the stock” or “Stock available until Friday” for arousing customer interest. This scarcity message will compel them to take a quick look towards your product. In this way, you will be able to draw shoppers towards your online store for better sales. No consumer would like to miss out an attractive “limited stock” deal and this can certainly work in your store favor. In case, you are having a PrestaShop marketplace store, you can avail the services of low stock alert extension that can inform you about the inventory status for deciding high volume discounts.


Don’t restrict your store sales till new product arrivals only but try to sell your old stagnant inventory stock also. By clearing your old product stock, you will be better prepared to improve your store eCommerce conversions. So, start implementing these critical tips today and make way for a new product stock.

Related Blogs:

• Why you need to move towards One Page PrestaShop Checkout for your Store?
• OpenCart One Page Supercheckout to deliver a perfect online shopping experience
• How can PrestaShop Marketplace Plugin improve your business chances?
• Get Your Abandoned Customers Back To Your E- Commerce Store With This Prestashop Plugin
• Increase The Brand Value Of Your E- Commerce Store With Our Prestashop Social Loginizer Plugin