What is Remarketing and How can it be Done Effectively?

Remarketing may be defined as the process of providing the suggestions and products to the visitors who may have visited the website or mobile app but didn’t made a purchase. One of the concerning problem for web store owners is effective conversion. Most of the time, the stores tries to provide every possible feature in order to make the purchase easy for the customers but many times the visitors just visits the store, look at items, add them to the cart and exit. In this case it becomes quite important for the web store to check out these cases of drop in shopping cart.

Thus, remarketing is a powerful tool which can help the web store to provide a better insight of the web store and all the relevant products that are available in the store. The advantage of remarketing is that the customers get to know some more alternatives and products that they can make a purchase on. Meanwhile, the web store is able to sell their items. The chances of the conversions are improved by around 12%. Therefore, it is one of the better approach to keep a track of the customers and remarket the products to them.

The major issue that arises with the remarketing is that how the seller can effectively execute it. To remarket a product the sellers needs a suitable approach to reach out to the potential buyers. Therefore the web stores can make use of Prestashop. The customers can complete their order and after that the web store can direct the customer to the recommended products section. The store can easily remarket the products to the customers by using various options as well as providing suggestions to the customers.

Let us discuss some of the ways in which the web store can effectively remarket the products to the customers.

1. Better Thank you page

The customer must be taken into confidence before remarketing them any other products. In this context, the web store must convince the customers that they really cares for their time. Therefore a well-designed thank you page might help the customers in relating well with the web store and the chances of making a sale by the web store. This approach will convince the customer and improve the chances of the seller in order to make a successful conversion. Prestashop better thank you page module is one of the ways to re-target the customers when they have successfully completed their transaction.

2. Better use of deals and discounts

The web store must consider the power of discounts while making an attempt on remarketing. The availability of discount on various products encourages the customers to give a better look at the products. Most of the time the chances of the products with some kind of deal and discount are more likely to make a sale. Therefore, the web store must bring out the products with better rates. According to a survey, “the customers are 43% more likely to buy a product with a price lower than the actual price”. So, keeping the customers concern in mind may help the web store owners to make a successful remarketing of the products to the customers. Using innovative exit pop-ups is one of the ways to increase the browsing duration of the customers.

3. Customers purchase details

One of the important feature that can help the web store in order to make a better sale is by knowing the details of the customers. The web store must take a better look at the purchase history of the customers, so that they can get a better idea about the items purchased by the customer in the near past. The web store can try to sell the items to the customers which mostly concerns the customer and fits their concern. This is one of the better way to present the products in front of the customers, as they already have a liking for the products.

4. Use of scratch cards and coupons

The customers must be encouraged about making a purchase. The method of remarketing a product in front of a customer is quite tough, therefore sincere efforts are needed to be put by the web store owners. One of the better way to encourage the customer in order to make a purchase is by providing them coupons and gift cards. The web store can provide them as a token of Thank you at the end of the purchase. The customers generally appreciate these kind of gestures made by the web stores and if they see a gift coupon or scratch card they are more likely to use them in order to make a cheap purchase. After all everybody likes to get items below their actual cost and the scratch cards are an added perks in this direction. Prestashop scratch coupon module can help the Prestashop eCommerce owners to add this functionality on their website.

5. Combo products

One of the most efficient way to sell products to the customers is by not asking their opinion about purchasing a product but rather providing them with a choice. Most of the customers are more likely to make a purchase on a product after they are provided with a choice. Secondly, when the web store suggests the customers with combo products then it may bring a rise in the curiosity of the customers, in order to make purchase for the product else they would have a feeling of not buying the complete product. Thus, the combo product card is one of the best suited approach in order to remarket a product to the customer.

Over to You

The process of remarketing a product to a customer is not an easy task. The efforts made by the web store must be in a single directions. One of the important factor that must be kept in mind by the web store owners is that the customers must not be forced to make a purchase rather the web store must show the customer with the need of the products that must find their utility with the daily lifestyle of the customers.

How to Build an M-Commerce Store that Outshines Others?

The eCommerce retailers have a numerous ways to connect with the buyers these days. With the multiple options available the task of marketing has become relatively easier but at the same time the use of proper medium is still a concern for them. If the online stores want to make better sales and grow at a rapid rate than they need a proper and trending approach to reach out to the user. In a recent survey it has been found that the popularity of the mobile apps has surpassed the popularity of desktop sites by a large number. This shows a rise in the popularity of mobile phones ass a medium to make purchase.

This shows an increase in demand of m-commerce for the store owners. The easy availability of mobile phones and their utility to access the web stores has made it easier for the eCommerce store owners to connect with them. All they need to do is make their own app for the store. For this purpose they can use mobile app maker and get the app ready in simple steps. The web stores can get the app as per their store compatibility if their store works on Magento extension than they can use Magento mobile app builder or if their store is based on Prestashop extension they can use Prestashop mobile app builder likewise.

The important discussion here is to build an m-commerce store that is equally interactive and provides the customers with features that engages them in the store and makes them to purchase better. The main idea is to provide a better platform to the users and enhance their shopping experience. Below discussed are some points that may help in developing an m-commerce store which would outshine other stores and help in gaining better customers.

Establish your brand guidelines

The time has gone when customers were restricted in making a purchase from big brands. Now they seek attention and at the same time go through a series of checks about the brand, voice and style.  Instead, customers want to feel like they intimately know a brand and the people behind it. They want to feel a personal, human connection to the brands and people they buy from. They want to feel like the brands they buy products from actually care about them, as opposed to simply wanting their money. Thus before establishing the m-commerce a better research on how to operate the store and what are the basic guidelines set that makes you unique from your customers must be set. These are the techniques that once used by bigger brands has help them gain the position that they sit on right now.

Engage and sell

The web stores now compete to gain the customers that you are looking for. Therefore, it becomes important to decide what different are you doing from them. The m-commerce can see a great success by making sure they are engaging with their customers first and after gaining their trust the process of making sales is easy. The use of brand promotion using Facebook advertisements and other campaigns must be done so that the customers actively learn about your store. The foremost thing that is needed in order to ensure that customer believes in your product is by making them trust that you want to see the customers happy, healthy and be productive. The use of content marketing can be done by writing blogs and posts on different mediums.

Simplicity is the key

The process of shopping can be annoying if the customers find that they are investing a lot more time than usual to make a purchase. Try to keep the store layout clean and easy to understand. A simple layout will provide the easy understanding of the different features and the visitors won’t have to do the math in order to make a purchase. Additionally making use of some of the features such as social login and one page simplified checkout adds to the simplicity of the store. The m-commerce is gaining popularity not because of the better reach of the mobile phones but due to the easy and fast transactions that they are able to make using the mobile apps. Therefore, incorporating the app with simple navigational features will help in making your store unique.

Promote the product using videos

One of the factor that highly determines the customer’s engagement with the mobile app is the visibility of the product page. The mobile app must provide a better description of the product in the product page. It has been seen that most of the stores make use of just product images when it comes to provide product description but I order to gain better customer attention, the mobile apps must also be provided with the video description of the product. It helps in better understanding of the product and generally the visitors like to have a better look on the product using the video feature.

Address the customer

The app will be appreciated by the customers if they are addressed in their own comfort zone. The mobile app will prove to be of more utility if the customers can access it in their local language. Therefore, the multi-lingual feature must be provided with the app that helps the customers to easily navigate around the store and wouldn’t have to take any additional assistance. Another thing that the m-commerce can come in advantage would be by addressing the particular customers and prioritize their preferences based on their search history and thee product selection from past experiences. These things surely help in generating a loyal customer base and distinguishes your app from others.

Over to You

Therefore in order to distinguish the store which outshines others the owners must try to work on basic points because building the trust is important part to optimize the decision of the customer. Apart, from that product promotion also plays a crucial role in deciding the uniqueness of the store.

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6 Effective Modules to Make Instant Conversions

The market is growing at rapid rate. Not even the eCommerce store owners’ wants to make fast conversions but the customers also want to make instant purchase. It has led the eCommerce store owners to make the purchase option easy and faster for the customers. The availability of such features attract the customers to the web store and at the same time also provides the web stores to provide better services to the customers. The advantage of providing the customers with instant option of making purchase saves the customers a lot of time and efforts and the web stores also drive a traffic to successful conversions immediately.

According to a survey, the rate of conversions falls significantly with the more time a customer spends in the web store. Thus, making sure the customer’s demands are fulfilled immediately by the web store is the key to successful conversions. There are multiple options available for the customers in order to make an instant buy from the OpenCart web store. In order to get a better knowledge of some of these options let us take a look.

Social login

One of the most important way in order to make sure that the customers gets an easy access to the web store is by making sure that they don’t have to go through the lengthy process of filling out the lengthy forms for entering the web store. Thus, providing the customers with instant access to the web store. The Social login module is an important aspect in this regard. It helps the customers to enter the web store without having to enter their full details in the web store but by using their already saved login details from any other social media platform. The instant access provided to the customers will make sure that they browse the web store. It is seen that almost 23% of the customers exit the web store after they have been asked for the login details from the web store which ultimately lowers the conversions

Ajax cart

The Ajax cart module is one of the new concept that has been introduced by the web store owners. In order to make sure that the customers are aware of all the products that they made a purchase on the web store they can make use of the Ajax cart. The cart shows the customers with the details of all the items that are in their cart. He web store provided the customers with the option to edit/remove products from the cart easily. Additionally, if the customer wish to apply any coupon code or promo code than they are free to do so. The Ajax cart makes sure that the customers are directly landed on to the conversion page without having to go through additional pages.

One page checkout

The one page checkout is one of the major aspect that every customers is looking in the web store. The One page checkout module makes sure that the customers doesn’t have to go through a number of ages to fill out different details in order to make a checkout from the web store. The customers van make use of one page checkout which have all the details that are required by the web store in order to complete the transaction of the customers. This saves the customers a lot of time and at the same also helps in making better conversions.

Make an offer

The make an offer module is a newly added feature. It allows the customers to negotiate the price with the web store owners. The web store owners have complete control if they want to make the sale of the product on such a price. The module helps in making instant sale of the product t the customers. As the customer will opt to negotiate the price with the web store owners only after they feel comfortable in making the payment of the product in the stated price. It is relatively customer oriented but the store owner can anytime decline the offers if they don’t find it beneficial for them.

Deal Timer

The deal timer module is another conversion making idea. The customers are always excited to make a purchase on the products once they feel that the deals they are getting are the best. In this efforts the web store owners can make use of the deal timer. The deal timer sets a clock along worth the special price of the product for the time. It is quite effective tool in making sure that the customers are attracted to the offers and they make immediate decisions to make a purchase. The deal timer not only helps the web store to make sale as per the offer but the timer plays crucial role in determining the decision of the customers.

Exit pop up

Most of the time, the web store cannot be sure if the customer is willing to make a purchase on the product or not. As the decision of the customer is quite oscillating, if at any point the customer feel like not making the purchase than they can exit the web store and abandon the cart. Therefore, it becomes important for the webs tore owners to make sure that the customer are brought back to their cart and made offers to complete their purchase. Therefore, the exit pop up helps the web store in making sure that the customers complete their transaction on the web store The exit pop up modules pop ups better deal and discounts on the products and the customers are again redirected to web store in order to avail the offers.

Over to You

The web store can make use of various options in order to make instant conversions from the web store. The customer needs to be redirected for better conversions. Thus, the web store owner must grab every opportunity to get a better conversion from every lead that showed an interest in making a purchase.

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The Advantages of a Mobile App for eCommerce Store

In the recent time, the eCommerce store has emerged out as one of the basic utility provider. Most of the people now use the eCommerce stores in order to make a purchase on day-to day products. It has turned out that the web stores have become a part of the customer’s daily routine. In order to be effective and make sure that the web stores is making better sales, the web stores needs to reach out to the customers. Due to availability of multiple online stores, there are very low chances that if a web store doesn’t keep a check on customer than the customers are more likely to switch the web store.

Thus, a better alternative is needed by the web store in order to be sure that the customers are well connected to the web store and can make an easy purchase. The mobile app is one of the best option that enables the customers to make sure that they are able to access the web store easily and also make purchases. Therefore, the Prestashop Mobile app builder can enable the web store owner to get a mobile app for their web store, which will keep the customers intact and also help the web store to get better conversions.

There are multiple aspects associated with the opting of a mobile app for an eCommerce store. The web store can earn some good profits on the web store using the mobile app and at the same time the customers need not to worry about making a purchase by using the traditional methods.

There are multiple advantages of having a mobile app for eCommerce store. Some of them can be listed as follows-:

Better marketing

It is not a much unknown fact that the marketing plays an important role in determining the success of any web store. Therefore, every web store owners is always in need of better opportunities to market their products. The mobile apps can serve the purpose for the better marketing. As most of the customers would like to make purchases and at the same time also like to get better products. By making the use of a mobile app the web store can make sure that they market the product right and at the same time provide the individual customers with better options to navigate the web store based upon their preference. The desktop sites can’t provide a complete control over the marketing but the mobile app is a better place to do so. The mobile app can be molded to best for the promotion of the products.

Large coverage

The popularity of the mobile app has surpassed the popularity of the desktop sites in last few years. Thus it becomes important to feel the importance of the mobile app. The mobile app has proved to be a better means of accessing the web store by the customers. According to a survey, there are almost 2 billion people who access the web store making use of mobile apps. Thus, looking at the large coverage of the mobile apps, the web store needs to make sure that they have a mobile app for their web store. It will help them to reach out to a large portion of the customers and also help in making sales. Apart from this, the customers also find the mobile way a better way of making purchase as they are highly reachable and doesn’t require much time to access. It is a better way of making marketing easy for the customers.

Social media coverage

The social media has become one of the major aspect of promoting the web store. People of today’s generation are obsessed with social media. If you want to be a part of their obsession, you should have a mobile app. If you have a mobile app that can be shared on social sites, they will be able to discuss about your products or services. People spend a lot of time on social media and mobile apps are the future of social interaction. Mobile apps have made sales much easier than ever before. It is changing the way people review, buy or sell products. Hence, it is important to provide your client with a dedicated mobile app. Thus, using the mobile apps will prove to be a better way of making the social media presence.

Fast processing

The mobile apps are a better means of fast processing. Unlike the desktop sites where the customers have to follow a general pattern, using the mobile apps provide the customers to make the purchase easy. The better navigation and the multiple features allowed by the mobile apps helps in making sure that the customers can easily make a purchase efficiently and fast. Mobile apps are quick and take only a few seconds to launch. As most of the information is stored in the mobile application itself, it is possible to use it offline.

As there is no waiting time, customers will be attracted towards your mobile app. Additionally, there are chances of being converted into potential leads. Thus, the mobile app serves a better and more targeted purpose.

Valued customers

The customer value is one of the feature that holds an important purpose when targeting a larger audience. The mobile apps provide the web store to fulfill this purpose more easily. Making the use of mobile app can help the web store in providing individual care to the customers based upon the subscription and their purchase history. It is quite easy for the web store owners to provide offers and deals to the customers while they are using the mobile apps.

Over to You

Mobile apps serve a large purpose which is one of the main reasons that they are catching popularity. The web store can come out as a better version of themselves by making mobile apps available for the customers. This is one of the best way to have a better performing eCommerce store which takes the customer’s preferences and also helps the web sore in making better sales.

Turn your Web Store Better with Magento extensions

The Magento extension is one of the widely recognized platform when it comes to the development of the web store. Due to its wide popularity and outreach among the store owners, it has become one of the most followed extensions when it comes to establishing a web store. Huge availability. Multiple module support and a vast technical assistance adds to the plus point if the web store. Thus, it is first preference of very seller who wants to establish a web store in order to grow more and turn u the products sales to new heights.

In order to be able to turn your Magento store into huge success the web store owners need to follow various parameters. The extension of the module may get you a huge audience but the store needs to be uplifted in the various areas for better results. A web store without the improvisation in its public appearance is most likely to yield lower results which may not be the desire of the web store owner. Thus, apart from the basic store setup, the web store owner needs to lookout for external help to make the web store more interactive and reachable to people.

This is the main reason that you require Magento store services. With the introduction of multiple competitive stores, it has become difficult for the web store owners to market the product easily, therefore the SEO services are required which helps the web store to improve their store services as per the customer’s preferences. The customers don’t know about the web store, they just need to make a purchase on the products. In this case every web store has fair chance to be the preferences of the customer. Thus, the Magento development services for your Magento store provides you with the added advantage which helps you to become the prime result of the customer’s search. It will help you in becoming more visible and at the same time fulfill your expectation from your Magento store.

The SEO services helps in improving the web store performance to a very large extent. There are various aspects of a store services which helps in order to gain better results and good conversions. Below are certain areas of concern for the web store owners which can be improved by using the Magento eCommerce services.

Keyword Research

The basis on which the Google search works is the keyword research. Most of the time the customer needs to make a search on particular product, therefore the first approach of the customers is not to search a web store to browse the product but to search the respective keyword concerning to the product. In this case, the Google makes a fine search and flashes all the results that are most suited with the keyword search. Taking a look at the statics we can see that the 70% of the click rates in the search goes to the first 3 searched results by the Google. Therefore, it becomes important to get yourself up in those 3 spots The SEO services helps you optimize with the keywords so that your web store best fits the search results and you are among the top 3 search results.

Designing of plugin

One of the important aspect of any web store that makes it more interactive and a better experience for the customers is the modules designing and installation. The Magento eCommerce services helps the web store owners to get the better modules for the web store which will enhance the customers experience on the web store and in the same time will also attract a large number of customers to try the various features of the web store out. The plugins are the backbone of a web store and with the presence of right and better plugins the web store, it becomes quite tough for the web store owners to makes it barely possible for the customers to make a purchase with ease. Thus, repelling the customers away from the store. The SEO services makes sure that the web store is incorporated with required and useful modules so that the customers could have a quality time while they are making a purchase on the web store.

Optimizing the web store

The web store needs to be optimize in order to perform better. With the passage of time, it becomes an important aspect for the web store to check on the progress made. If the results are not satisfactory than there are several problems in the web store that it is not able to grab the attention of the customers. In this case the web store owners require the help of SEO services which can provide a complete optimization to the web store and remove any element which may be a cause of low performance of the web store. Working on other aspects would include the proper usage of contents in the web store, such as links CTA’s and images. These small factors play a vital role in establishing a better interaction with the customer’s and making sure that the customers are well connected to every element in the web store.

Link building

It has been found that placing a lot of links in the website can help in SEO success but it becomes important to be aware of what kinks to include in the web store. Long ago, the sheer number of links used to be far more important, but the number has decreased steadily in importance as search engines have learned how to better evaluate the quality of links. Tactics such as viral link baiting campaigns, badges and widgets can all be effective at securing large number of links. Thus the SEO services can easily make this task available for the web store and make sure the links are properly and wisely used.

Over to You

The SEO services play an important role in determining the success of the web store and can lay the foundation to a successful and well organised web store.

5 Surefire Ways to Make Mobile App a Hit

With the introduction of mobile app, it has become quite easy for the web store owners to reach out to customers easily and in a very large number. As, the number of mobile users are increasing, the trend of mCommerce is catching a vast popularity. As per a study, in the recent times the number of mobile app users has surpassed the number of users who actually use websites to access the web store. This shows the popularity of mobile app and how every web store owner needs a mobile app in order to ensure the growth of the web store.

The development of the mobile app is one of the basic step which is required to be performed by the web store owners but now there are modules available and the web store just needs to get the module and need to install it. It will directly create a mobile app for the web stores without any further technical knowledge. One of the way to get a mobile app is by using the OpenCart android mobile app builder. The module helps thee web store owners to get a mobile app for the OpenCart extension.

The web store must need to make sure that the mobile app is covered with required features such that the customers feel connected and find the app fulfilling their every need like the desktop site. The functioning of the mobile app is under the web store owner’s hand, if proper decisions and features are not provided in the mobile app than the chances of its success are quite less. So, proper care and research is needed to be made before launching the app. Any missing feature may result in the loss of majority of the customers.

The web store owners may take a look at following aspects in order to be sure that the mobile app is a hit and provides proper glance of the web store.

Target the majority audience

The success of a mobile app vastly depends upon its reach among the customers. If we take a look at the figures than it can be seen that the 81% of the total mobile users use android as the OS of their mobile phones, which makes android the target for the mobile app building. The web store needs to target the majority of customer, hence an android mobile app builder will suit the demand of the situation. By having an app which is compatible with almost all the customers, it becomes quite easy to reach out to them and make sure the mobile app is utilized at its fullest.

Keep the app user friendly

If the web store wants the app to be successful among the customers than they must make the app user friendly. Most of the app which are not able to influence the customers and are lost in the ocean of other mobile app is mainly due to their inability to craft a better user friendly environment in the mobile app. The customers must be able to easily access the every nook and corner of the web store in the mobile app and at no point the must feel confused because this is where the customer tends to leave the mobile app. Therefore, proper care and attention must be required while including various features and special concern must be given towards the better understanding and interaction of the customers with the web store using the mobile app.

Attract the customers

The market is full of mobile apps, if we take a casual look in the internet than we can find thousands of such mobile apps. What is so special about this app? This is the first thing that comes in the minds of the customers before they start to explore your mobile app. The app must provide them a solid understanding of the web store. The mobile app must be covered with all the range of the products in the web store and if the owner wants to make it more engaging than they can include the sales section in the mobile app too. These features makes the mobile app engaging and attractive for the customers to come and use them.

Better description

A mobile app is a total failure if it fails to impress its customers. One of the important thing to reach out to the customers would be by providing the better understanding of the products in the web store. The mobile app must give a brief description of the products in the store and satisfy the customers with their queries. The description could be made more understanding and brief by making use of product images and videos. It is seen that the products with better description are more likely to make better conversions. Thus better understanding is the key to conversion and with better understanding the mobile app is surely going to be a hit.

Use marketing techniques

The m-commerce store must make use of better marketing technique in order to promote the usage of mobile app. It is obvious that the customers are reluctant to the usage of any new introduction. In order to make them use to the mobile app, the web store must provide better marketing strategies with the mobile app. The usage of mobile app could be promoted by providing the users with various offers exclusively on mobile apps on daily deals or discounts. The web store must craft various advantages that can be availed by the customers by using the mobile app. This approach helps in promoting the growth of mobile app and also makes sure that people are making proper use of it.

Over to You

The usage of mobile app to promote the web store is quite a trending idea. The web store can use the mobile app for their better advantages but they must keep certain points in mind while the development of the mobile app for the general use.

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5 Prestashop Facebook Plugins that can Make your Site a Profit Engine

The reach of Facebook has been one of the most positive progression for the eCommerce ecosystem. This is the main reason that most of the web store owners wants to utilize this social media platform in order to make sure that there product is well reached to the customers and at the same time they get better responses on their web store. The idea of using Facebook has innovated a lot in the recent times. The eCommerce store owners have come up with numerous idea to make use of Facebook.

The Prestashop stores are also trying to make the store a more known and better place for the customers. The availability of multiple modules that can leverage the power of Facebook in order to gather a better traffic to the web store has made it more convenient for web store owners to spread out the word regarding web store’s presence. The numerous numbers of available modules makes it easy for the web store to utilize different aspect of Facebook for the better results. 

We may discuss some of the Prestashop Facebook plugins that area must have for every Prestashop store owner to turn up their site as a profit engine.

1. Facebook Store

Now, utilize the large traffic of the Facebook in order to grow your business. The Prestashop Facebook Store module allows the web store owner to establish a Facebook store, which acts much similar to the original web store. The important thing about the Facebook store is that it is visible to a very large number of users thus providing a greater visibility to the store. The users can view the products in the store and even make a purchase from the Facebook store itself. If the customers want to explore better than they can also be redirected to the actual web store therefore, adding to the better traffic to the actual web store.

2. Facebook Post Feed

The addition of the Facebook post on the website can actually help the owner in getting better engagement of the customers. Therefore, the web store can use the Prestashop post feed module, which enables them to dynamically update the activities of the social media page of the web store to the web store itself. It keeps the customers more occupied and at the same time, the use of social media option helps the customer in making a better check to the products. The Facebook post feed helps the web store to constantly update the customers on the web store about the new activity which might even concern the customers that like to browse the web store in order to make a purchase.

3. Facebook Album

The posting of photo albums on Facebook post has seen a raise of customer engagement by 180%. Thus, it becomes quite important for the web store owners to include the photos of the product in their post. As, manually sync of the images from the web store to post is quite difficult and time consuming, therefore the web store owners can use the Prestashop Facebook album module to automatically sync the images from the web store to the post which will make the post more engaging and at the same time fetch more traffic. The module provides the web store to automatically sync the images between the two mediums and make sure they are well reached to the customers.

4. Facebook Wall post

The idea of updating the customers about the new arrival of products or any ongoing sale or offers in the web store is quite important. In order to do so, the web store can make use of the Prestashop FB wall post module, which helps the web store to generate the wall post of their products and post them on Facebook wall. The module is capable of producing automatic as well as manual wall post. Therefore, the web store owners can now target the customers as per their convenience. The manual wall post can be timed to reach out to maximum customers while the automatic wall post can be popped more frequently to keep the majority of the visitors aware about the products.

5. Facebook Super fan

One of the important aspect that has helped in evolving the eCommerce store is the social media presence. Every webs tore owner wants a better coverage to the market and social media is one of such area which can surely help the web store grow at an accelerated rate. Therefore, the Prestashop Superfan module helps the web store to improve the total number of fan that the web store has on social media. The module automatically generates coupons and discount codes for the customers who have like the web store page on social media. This helps the web store to grow more and better and at the same time the web store also gets the chance to showcase their products to a very larger audience.

Over to You

The idea of making the Prestashop store grow better and get more conversions, the web store owners need to introduce various plugins. These plugins acts as an enhancing source to improve the customer’s interaction with the store content on Facebook. Therefore, the web store can leverage the power Facebook to make better sales.

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Prestashop FB Store Module User Manual

Prestashop FB Wall Post Module User Manual

How can the eCommerce Wish List Get you Some Conversions During Holiday Sales?

One of important fact related to cart abandonment would be, “Almost 24% of the cart abandonment results due to the unavailability of save the item for later purchase”. Thus, it becomes important for the web store owners to provide the buy later option along with the cart. This helps the customers in making the purchase easier for them as it is not possible for the customers to make an instant purchase and most of the time they need to wait for the right time to complete the purchase. During the holiday season most of the customers find various products that they want to purchase but due to certain reasons they can’t. Hence, the web store must provide the facility so that the customers can make purchase on the items as per their preferences. The customer base during the holiday season will love to keep adding more products to their wish list.

In order to add the purchase later feature, the web store can use the Magento advanced wishlish module. The module helps the customers to save the items they want to purchase in their carts later. It enhances the experience of the customers as they don’t have to worry about the products they liked and can return to the web store anytime and directly make a purchase from their cart, which already have the saved items from their previous visit. It helps in making shopping an easy and approachable step for he customers and apparently attracts more customers to the web store.

If the web stores provides such efficient features then the customers are more likely to follow the web store. Let us discuss some of the feature which will help the eCommerce store to make better conversion using the advance wish list module.

Convenient

During the holiday sales it becomes quite difficult for the customers to keep a track of all the products that they wish to buy. In this regard most of the time the customers want to keep products to their wish list so that they could return back and make a purchase those products. It is quite convenient for the customers and would help them manage their products. The idea of providing the customers with a wish list will surely help them in managing their products and make better conversions for the website.

Better response

The response rate of the website highly depends upon the various options provided by the web store. The customers get a better chance t interact with the web store products. This results in thee better response from the customers. The customers who have added the products to their wish list can return to the web store and make a purchase. The web store owner doesn’t need to worry about the items on the wish list of the customers. As they have already the option to make a purchase on the web store so they are likely to respond directly to the web store and make a purchase on the products.

Entrust web store

When the web stores provides the customers with such features then the customers are liable to generate a trust on the web store. Thus, the customer base of the web store is increased considerably. The users are more likely to check on the web store in order to make a future purchase as they have a better experience with the web store. The advance wish list feature helps the web store in improving the rate of conversions by winning over the trust of the customers and also help them in having a better feature to make a purchase.

Improved user experience

One of the important thing that determines the improved conversions is the user experience. If the experience of the customer was good with the web store than they are more likely to return to the web store to make purchase. The better experience provided by the advance wish list ensures the customers to directly approach the web store and make a purchase on the products they liked. It is quite easy and the customers need not to browse the web store again and again in order to collect the products in their wish list.

Better customer distribution

As the holiday sales approaches, there is a significant increase in the numbers of the customers on the web store. Thus, it becomes difficult for both the customers and the web store owners to manage all the purchase request made by the customer. Thus, adding an advance wish list helps both the customer and seller in managing the product delivery. As the web store is assured of making a sale on the product while the customer has got the convenience of making purchase on the product as per his need. It act as a win-win situation for both the customer and the web store owners.

Improved feedback

The base for attracting new customers in order to increase the number of conversions is directly associated with the feedbacks received from the older customers. With the inclusion of such a feature the customers are more likely to give a positive feedback to the web store. The other customers tend to give a look on the feedback made by other customers before making a purchase. Hence, the positive feedback are surely going to prove a better impact of the web store on their customers. Thus, there are more chances of a customer making better number of conversions after using the advance wish list module.

Over to You

The web stores must always try to incorporate new feature for the growth and development of the web store. In this effort, the usage of advance wish list is a great benefit in improving the number of conversions. The presence of multiple Magento store modules in the market are an added advantage to the better growth of the web store. The web store may use them as per their convenience and make better conversions.

Why Every eCommerce Sites Needs to be Active on Facebook

The rise of the social media has drawn an attention of the eCommerce industry towards them. Due to a tremendous increase in the number of people who are active on social media platforms like Facebook, Instagram and Twitter has given a motive to the web stores to use these as a platform to grow their stores. Most of the time, the web stores require a well-established platform with a better web traffic and the sites like Facebook well suits the purpose. Thus, it is a good to use Facebook as a source of marketing tool for the web store.

One of the important feature of the Facebook that can help the users in reaching out to different information would be through the wall post. The web stores can use this feature to promote their products to the users and tell them about any upcoming product or sales. The Shopify FB wall post module can help the web stores to utilize the wall post feature on Facebook and increases the product visibility through manual wall post or automatic wall post. This is one of the added feature which enables the web stores to target the customers accordingly. 

The manual wall post allows the seller to display the new products when the chances of visitors taking a look at the product is at peak. It opens the concept of marketing by analyzing the traffic generated in the site at a particular time. The seller can pop the wall post informing about the arrival of new products and the remaining stock on old products such that it reaches maximum number of visitors, making immediate conversions.

The automatic wall post makes sure that the visitors can have a look on the new products and the stock alert on a regular basis. The automatic generated wall post can be displayed at frequent intervals such that the information about the product is fetched to the visitors. This type of wall post are engaging and attracts the visitors to take a look at the web store, generating higher revenues.

Let us discuss some of the advantages of using Facebook as a marketing tool.

Product visibility

        

One of the important factor that determines the success of any web store is the visibility of the product. Most of the time, the web stores are not able to generate better sales due to the lack of product visibility. In this case, the FB wall post an help the web stores to showcase their product in front of a large number of users. Thus, the visibility criteria is solved to a very large extent. Most of the people are likely to look at the post and the chances of making a sale are increased considerably.

Better platform

The absence of a platform is the immediate need of the sellers. With the presence of a trusted and well known platform the faith of the customers is stored in the products. Thus there are better chances for the web store owner to make a good will out of the selling of products. Facebook is one of the well set platform and the popularity of Facebook is a hint to the large user base that it hosts.

Easy Access

The web store can get access to the Facebook by using the Facebook store module. The module enables thee web stores to make a sales on the products on the Facebook itself. The customers can easily access the web stores from Facebook without having to actually visit the web store separately. It is one of the factor that makes Facebook one of widely approached platform in order to be used as a source of marketing tool by the eCommerce store.

More conversions

                                   

The easy access to a large number of people gives the web store a better chance to make conversions. As the user base of the Facebook is way too large, hence the chances of people purchasing the products is way too much. The web stores are surely going to get a boost in the number of conversions. On an overview level using Facebook as a source of marketing is expected to bring a boost of around 13% in the total number of conversions mad by the web store.

Social Sharing

One of the best feature that helps the web stores in growing them is social sharing. It is the feature of sharing the products that the customers liked to their known ones. The customer may find some of the products made available be the web store to be worthy of mentioning to their family and friends. In this case thy can use the social sharing feature. It is like promotion of the product for the store without the actual involvement of the store. It helps in making sure that the product is reached out to the maximum number of people.

Improved User experience

The experience if the user is enhanced to a lot extent after getting access to the web store through Facebook. The customers are always in search of better options to make purchase and alternative platform to keep a track on the favorite products. The introduction of the store on Facebook will surely encourage them to make a purchase and access the web store. Most of the people prefer to get access to the web store using Facebook. Hence, thus step is surely going to enhance the user experience regarding the web store and any also drive them to make more purchases from the web store.

Over to You

The immediate need to promote the web store in order to gain better traffic and sales has evolved the use of social media as a powerful marketing tool. The general social media trend can be followed by the web stores in order to improve their sales and conversions. Facebook is a powerful tool and the web stores can always utilize the different aspect to mold it to their advantage.